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No need to waste words on that a well-designed website today a necessity for every business. Website design, its functionality and user-friendliness are of great importance. While every page of the site is important, there are some pages that can still be said to be the most important pages on the site. When deciding how to optimize these pages, it is important to consider two things: what target audience wants from these pages and what action do you want your target audience to take when they find themselves on the page?

 

The most important pages on the site

Although the importance of pages on a site will vary from business to business, here are a few that are most important.

a black exclamation mark on a yellow triangular traffic sign

Home page

Home page or the home page of the site is often the first impression that a potential customer gets about your business. Users will stay on this page for just a few seconds before deciding whether to further explore or go to a more interesting or competitive site. Users will usually come to your homepage through a search engine when searching for certain information. They want to be able to navigate the site clearly in order to get the information they are looking for.

a laptop on a desktop whose screen reads user interface

As a website owner, you want to make sure that visitors will be attracted to your site. Headlines should be large and easy to read, and icons should be stimulating with a call to action (CTA), such as "Contact us","Read on","Sign up for the newsletter" and similarly. Your goal here is to attract the attention of visitors and prevent them from leaving.

 

Contact page

The contact page contains some of the most relevant information on the site. Visitors want to know how they can reach you. And they don't want to spend a lot of time on this. Put all the necessary details above the fold (above fold). You want to be contacted as soon as possible, so make it as simple as possible.

And for this, use an adequate position for action. "Call us now","Send inquiry" and similarly. This allows users to know that they have your undivided attention and that you are just one click away and waiting to resolve their issue.

 

Blog page

Running a quality blog is a great way to make your business stand out as a leader in the field. Your blog is a place where you can show your knowledge and thus gain the trust of visitors and potential clients. Users want a blog that is well organized so they can easily find what they are looking for. A blog gives you the ability to create relevant content for your customers (clients). Use a blog as a marketing tactic to increase traffic to your site. For that reason A blog can be of great importance to SEO.

a laptop in the lap of a girl on whose screen is a blog page

What you want from your users is as much engagement as possible, so be sure to include links to social networks, the ability to share content whenever possible. Having a good blog is very important, so make sure the content is appealing.

One of the very important segments of the site is the ability to search the site. Think about how many times you have used the site search function and you will understand how crucial this is. Since it is rarely so frustrating to get useless search results, make sure that your site not only gives visitors accurate results in a timely manner, but also displays them clearly with easy navigation.

Always keep in mind that the visitor of the site has made an effort to search for a certain topic and that he wants a quality and good answer. You should seize this opportunity and attract attention if you can easily find an adequate answer to your query on the site. All pages of your site should play their part and bring benefits to your business.

 

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Made by Nebojsa Radovanovic - SEO Expert @Digitizer