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The better the position in the search results is the desire of every business. The better the position, the more traffic on the site, and thus the more potential customers. In creating a strategy, the question is often asked whether to invest in color or put emphasis on it Google ads. Read more about it here. Another question that is often asked is whether Google ads affect SEO? Whether that impact is positive or negative. Especially when an advertisement is rejected or the content of the site is characterized as inadequate.
Google has repeatedly confirmed that PPC ads via Google advertising will not directly help SEO performance, or ranking in organic search. Just imagine for a moment that if the business used it Google ads for a particular domain, which in turn affected its ranking. Not just to do that Google meaningless, just imagine how many legal problems you would face.
However, this does not mean that there are no ways you can use it Google ads to improve SEO results.
Do Google ads affect SEO?
It is a fact that Google Ads do not have a direct impact on SEO, but there are many indirect things that Google does not control completely, which cause an intertwining between paid and organic campaigns.
If your ads have a high CTR, this is a strong indication that it is well written copy, so you can use the same approach throughout your site. CTR is one of the official ranking factors, and by increasing it, search engines will value the content of your site more. And attractive not to mention "clickable" titles that have been confirmed through Google campaign, will certainly have a positive effect on the overall CTR.
Internet users who have previously been in contact with a particular brand through paid search are likely to click and engage in organic content in the future. People like to be attached to familiar things. If someone saw your ad, and later sees your link in an organic search, they will probably be more likely to click on it, more likely to engage, and will actually be more likely to convert on that page.
One of the most valuable interweaving and uses Google Ad SEO is keyword research. Key words are a very important basis for both SEO and Google A PPC campaign, and without targeting the right keywords, you won’t have much value from your SEO campaign. Positioning for those terms and keywords that are important for your business is the ultimate goal of SEO.
One of the most important, if not the most important segment of the code Google The ad is that when a user clicks on a link your ad comes to a page that has a great user experience. The page must match the description in the ad and must respond to what the user is looking for. Since recently Page experience is one of the public ranking factors, and he should therefore be given all due attention.
We have to remind you that SEO is a long-term game. While it can give sustainable results in the long run and pay off, it can take months or even years before you see any of these results. And if Google Ads will not directly help your SEO performance, there are different ways they can indirectly help.
Made by Nebojsa Radovanovic - SEO Expert @Digitizer