Digital marketing consists of several channels through which we address the desired audience, and PPC (pay per click) is one of them.
As the name of this type of campaign says, PPC advertising is charged for each click, that is, when someone clicks on your ad and visits the desired location on the Internet. Certainly the most popular and largest PPC platform is Google ads.
are, with social networks, the best way when it is necessary to attract visitors to website. Google advertising is recommended when doing business with direct response, generating traffic in certain situations, or positioning for certain keywords that are essential to the business.
has quickly become very popular in the digital marketing industry, as it allows people to create very precisely targeted ads and generate tangible analytics, so that marketing professionals can understand how the audience interacts with the content presented to it.
GOOGLE ADS AND ADVERTISING
help you reach your target customers and direct internet traffic to site of your company. Google allows you to create your own ads, with a lot of customization options like setting your budget, targeting your audience, etc. They are a great lead generation tool and a practical way for all types of businesses to raise their brand awareness. Google ads are displayed based on what each person is looking for, which means you are coming to people who are actually looking for your product or service. This is definitely an ideal way to reach potential customers just at the moment they are looking to solve a problem or satisfy a need. They are designed to capture the attention of clients at the best possible moment, just when they are very close to conversion.
Google advertising is divided into several units, the most used Google search, Google display i Google video.
1. GOOGLE SEARCH
A network is a group of search-related sites and apps where your Google ads can appear. When you advertise on the Google search network, your ad may appear alongside search results when someone searches for terms related to one of your keywords. Your ads may appear in Google search results and on other sites when your keywords were relevant to a user's search.
2. GOOGLE DISPLAY
network can help you reach people while they browse their favorite sites, show a friend a YouTube video, check their Gmail account, or use mobile devices and apps. The Google Display Network options allow you to strategically display your message to potential customers in the right place and at the right time.
While the Display Network also attracts people when they're already looking for specific products or services, it can help you gain attention earlier in the buying cycle. You can get your ads in front of people before they start looking for what you have to offer, which can be critical to your overall advertising strategy. You can also remind people of what they are interested in, as in case remarketing, when you show your ad to people who have previously visited yours website or an application and have already expressed interest in your business.
3. GOOGLE VIDEO
A particular platform owned by Google that is an excellent marketing channel is YouTube. Placing YouTube ads is one way to ensure that more of your target audience sees your ad. Ads that play on YouTube are tailored to the interests of viewers. If the content video ads closely related to the content a viewer is watching on YouTube, they are more likely to watch the full ad or click on a link to the site. Ads target people who have recently searched for a particular product or service in order to show an adequate ad to an adequate audience.
How to optimize a Google Display Ads campaign?
Do you know how to use Google Ads Smart Bidding?
Do you want to know how Google Ads Remarketing works?
Are you interested in how to set up Google Analytics 4?
You can find answers to the most frequently asked questions about the Google Ads campaign and setting here.
*Digitizer as a Google Partner charges for its PPC (Search) & Display campaign services depending on the configuration of the campaign and the agency fee, and we are also able to make special agreements.