Facebook and Instagram Ads Unlike Google ads which solely attract visitors to the website or, in the case of YouTube, increase the viewership of video content on that platform, contain several types of different campaigns.

Although, depending on the goal of the campaign and the target group, each advertising platform is special and significant in its own way, the Facebook advertising platform is characterized by a wide range of possibilities, which you will read below.

As in the case of the code Google ads, through Facebook ads visitors can also be brought to website, but also to increase the viewership of video content (in this case on Facebook).

In addition to the above, there are other advertising opportunities:

• Facebook ads that increase customer awareness of a brand, present a product or service, and reach the maximum possible number of people in a specific location.
• Facebook ads that encourage user interaction in the form of commenting, sharing, and liking ads.
• Facebook ads that serve for collecting leads (contact details of potential customers).
• Facebook ads that drive users to the App or Play store and serve to increase app downloads.
• Facebook ads that increase inbox contacts (Messenger and/or Instagram DM).
• Facebook ads that increase the number of conversions, present specific products from the Facebook catalog, as well as those that encourage users to visit the store offline, i.e. in some physical location.

Since Facebook owns Instagram and the two platforms are connected in many ways, ads created for Facebook may (or may not) be ads that also run on Instagram at the same time.

For each of the mentioned campaigns, there is the possibility of creating a target group based on location, gender, age, language and specific interests. Depending on the type of campaign, the visual representing the ad can be a photo, multiple photos in a row (carousel), as well as a video.

Is social media becoming less social?

Do you know how to schedule a post on Instagram within the native Meta Business Suite application?

Want to know how to get your content seen on Facebook?

Do you want to know the difference between inbound and content marketing?