is one of the most effective and profitable forms of digital marketing. The popularity of e-mail is constant, and the number of users who use e-mail as a form of communication exceeds 4 billion. A why email marketing is still so popular you can read here?
What is Email Marketing?
Email marketing is the use of electronic mail to promote products or services while developing relationships with potential customers or clients. Any time a company sends an email, except for order confirmations and direct responses to customer questions, it could be considered a form of email marketing. How to personalize email marketing you can read here.
When is Email Marketing a Good Choice?
The key to successful email marketing is understanding the needs of your target audience. If you are trying to reach clients from a specific business niche, such as restaurants or car services, email marketing is a type of digital marketing that will help you reach targeted clients at the most optimal cost. Depending on how accurate the email list is, the results will vary. In relation to the total number of emails sent in the campaign, the number of opened emails is 20%-40% on average, while the number of people who click on an action is 1%-3%.
Digitizer has the experience to build highly effective email marketing campaigns that generate great results. Getting to know your business, understanding your audience and what really matters to both of you is how we get good results. We are more than a marketing agency, our mission is to provide you with full support. And we are obsessed with the success of your business.
You can try to do everything yourself, or you can accelerate your path to success by hiring the Digitizer team to design and implement the right strategy.
Email marketing is always present and an indispensable part of every business story. If you haven't thought about starting an email campaign yet, now is the time to do so.
STEPS - how cooperation works
To start an email campaign, it is required valid email database. Our team of experienced professionals manages all aspects of the email campaign.
Based on the inquiry and information, we conduct a preliminary investigation and contact you
If you don't have one, we create an account for your business on one of the Email providers (SendInBlue, MailChimp)
Based on your brief, we design an email (subject, preview text, header design, graphic design, footer design)
We configure the campaign (adding recipient emails, adding tags for Google Analytics)
Reporting on the success of the campaign (number of emails sent, number of opened emails, number of people who clicked on one of the links in the email, number of unsubscribed emails)