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EMAIL MARKETING.

Email Marketing is the most effective B2B service that integrates with all other aspects of digital marketing. In addition to creating personalized email campaigns, we use data obtained from Social Media Strategy, Google Ads campaign and other digital marketing activities in order to optimize email messages and maximize their conversion.

We combine strength Graphic Design i Motion Design with Email Marketing strategy and we create effective and attractively designed email campaigns. We create visually attractive email newsletters with animated content that attract the attention of email recipients and increase the rate of opening emails and clicks on links and buttons, which is the primary goal. The essence of Email marketing is the final conversion that happens on the website. By integrating these creative elements into an Email Marketing strategy, we guarantee effective message delivery and increased conversions.

Email Marketing Well done
Newsletter Example
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How to make Email Marketing successful?

The key to successful email marketing is a deep understanding of the needs of your target group combined with knowledge of the email recipient base or bases and strategic long-term segmentation of the base and recipients. If we try to reach clients from a certain business niche, such as restaurants or car services, email marketing is a type of digital marketing that allows us to reach targeted clients at the most optimal cost. Our experience shows that in relation to the total number of emails sent in the campaign, the average number of opened emails is from 20% to 70%, while the number of people who click on an action is from 1% to 10%.

Digitizer's experience can help you create highly effective email marketing campaigns that generate great results. Getting to know your business, understanding your audience and what really matters to both of you is how we get good results. We are more than a marketing agency, our mission is to provide you with full support. And we are obsessed with the success of your business.

Email marketing is always present and an indispensable part of every business story. If you haven't thought about starting an email campaign yet, now is the time to do so.

Email Marketing
Newsletter Example
(click to zoom)

email-marketing-newsletter-example-digitizer

What are the 10 most important email marketing features you need to know?

    1. Direct communication.
      Email marketing enables direct communication with individuals or target groups through their email.
    2. Personalization.
      Messages can be tailored to individual user preferences and behaviors, providing personalized and relevant content.
    3. Segmentation.
      The target group can be divided into segments in order to send targeted messages to specific groups of users.
    4. Automation.
      The use of automation allows sending specific messages at specific times or in response to specific user actions.
    5. Performance analysis.
      Email marketing platforms allow analysis of campaign performance, including message opens, link clicks and other relevant metrics.
    6. Building loyalty and trust.
      Sending valuable information on a regular basis helps build relationships with users, thereby building trust and loyalty.
    7. Call to action (cta).
      Every email message usually contains a clear call to action, whether it's buying a product, registering for an event, or some other desired action.
    8. Ability to adapt to social networks.
      Email marketing often works in synergy with social media, allowing users to share content through their social networks.
    9. Conversion tracking.
      The ability to track conversions helps marketers understand how users behave after clicking on a link in an email message.
    10. Privacy Policy Compliance.
      Effective email marketing includes respecting privacy policies and providing unsubscribe options.

Email marketing is a key part of the digital strategy, providing a direct line of communication with the audience and effectively contributing to marketing goals, such as increasing sales, building customer loyalty and promoting the brand.

Email Marketing
Newsletter Example
(click to zoom)

email-marketing-newsletter-example-digitizer1

What does the Digitizer process of Email Marketing look like?

 

  1. Defining campaign goals.
    We start by identifying clear goals for email marketing campaigns, whether it's increasing sales, customer engagement, or increasing brand awareness.
  2. Analysis of the target audience.
    We conduct detailed analysis of the target audience to better understand their needs, interests and behavior patterns, allowing us to personalize content.
  3. Database segmentation.
    We segment our database based on demographic, geographic, behavioral and other relevant factors to tailor messages to each user group.
  4. Creating catchy headlines.
    We develop compelling headlines that will grab users' attention and encourage them to open our emails, using headline testing to identify the most effective versions.
  5. Creation of quality landing pages.
    We create high-quality landing pages on your website with content that is relevant, informative and useful to the target audience, including text, images, videos and links to useful resources.
  6. Designing attractive newsletters.
    We develop attractive and responsive email newsletters that will look good on all devices and ensure an optimal user experience.
  7. Implementation of call to action (cta).
    We include clear and attractive calls to action that will motivate users to take the desired action, whether it's clicking a link, signing up, or purchasing a product.
  8. Testing and optimization.
    We conduct a/b testing on different versions of emails to identify the most effective elements of design, content and calls to action, and continuously optimize our campaigns based on the results obtained.
  9. Automation of campaigns.
    We implement the automation of the process of sending emails based on various triggers, such as user birthdays, abandoned product cart or interaction with certain content.
  10. Personalization of messages.
    We personalize our emails using the user's name, product recommendations based on previous purchases or other relevant information to improve engagement and conversions.
  11. Inclusion of social networks.
    We integrate social networks into our email campaigns allowing users to easily share content with their friends and followers.
  12. Track opens and clicks.
    We closely monitor email open rates and link click rates to measure our users' engagement and identify areas for improvement.
  13. Analysis of performance metrics.
    We analyze key metrics such as open rate, click rate, conversion rate and unsubscribe rate to evaluate the success of our campaigns and make informed decisions about future actions.
  14. Segmentation and re-targeting.
    We use user behavior data to segment our user base and target them with personalized emails and re-targeting campaigns.
  15. Updating the database.
    We regularly update our database to ensure the accuracy of information and maintain a high level of relevance of our messages.
  16. Compliance with privacy and data protection rules.
    We carefully follow user privacy and data protection regulations, ensuring that our campaigns comply with relevant laws and regulations.
  17. Creating email series.
    We develop email series that follow users through the entire purchase flow or their customer journey, providing them with relevant information.

A beautiful and (un)true Story.

In the domain of digital space, a client who wanted to progress, tried to discover the potential of email marketing, turning to the expertise of a full service digital agency. This journey was destined to be a collaboration, where agency and client would create a story of impactful communication.

The saga began with extensive consultations. The agency's experienced strategists delve into the client's brand identity, target audience and overarching marketing goals. Through this collaborative research, a customized email marketing strategy was created — one that would resonate with the client's unique message and engage their audience on a deeper level.

The next chapter was about creating compelling content. Content masters have not only created e-mails, but also impressive mosaics of data and messages that would charm, inform and resonate with recipients in the inbox. From attention-grabbing themes to personalized calls to action, every element is carefully curated to tell the customer's story in the digital inbox.

Design played a key role. The creative team made sure that every email is not just a message but a visual delight. From an aesthetically pleasing look to strategically placed visual elements, design elements are carefully crafted to enhance engagement and convey the client's brand personality to customers and users.

But the story did not stop there. Regular sessions between the agency and the client became more frequent and indicators were analyzed and the approach adjusted in real time. Open reports, click-through rates, and conversion metrics weren't just numbers but points in the ongoing saga of success.

It is important that the agency believed in the client. Workshops on email marketing best practices, A/B testing methodologies and analytical insights were conducted to ensure that the client not only understands the story but also actively contributes to its evolution.

As the story unfolded, the results spoke volumes. Email open rates increased, email banner clicks multiplied, and the client witnessed an increase in engagement and conversions. A collaborative effort turned an email marketing strategy into a success story—one that resonated with audiences and achieved the client's marketing goals.

In the end, the best full service digital agency and client didn't just execute an email marketing campaign: they co-authored a digital triumph. A story where collaboration, creativity and strategic insight came together to create a compelling and impactful journey in the digital realm.

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Consultation and offer are free.

Services.

Our digital world.

Blog.

The world of digital marketing.

Video.

Published short animations.

Faqs.

Frequently asked questions and answers.

Tools.

Apps, programs & software.

Portfolio.

See who our clients are.

Meeting.

Fill out the form and we will contact you.

Idea. Mission. Vision.

We have been your digital guides for 10 years.

Evaluation.

We evaluate the condition for FREE.

Info.

Important information about possible cooperation.

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