Effectively attracting the attention of consumers in today's time of information overload is not an easy task. For this reason, programmatic and retargeting advertising is becoming more and more necessary and popular today. Two equally important works are remarketing and prospecting.

The most effective digital marketing channel. When someone visits a page on a website with a specific product or service they are interested in, there is little likelihood that they will immediately make a purchase.

Start from your personal experience and remember the last time you bought something without thinking about it a few times. Well, remarketing works right. It makes people think, that is, it reminds them of your business in which they have expressed interest. And how does it work?

It has happened to everyone that you are haunted by a banner with a product or service that you have expressed interest in by visiting the page website on which it is advertised and sold. It is during this visit to the site that the potential client is registered as an interested party and as the best audience to which the remarketing banner advertisement should be displayed.

By showing Internet users as they surf your remarketing banner ads, you gain greater brand exposure and become more recognizable to your target audience, raising trust and increasing the likelihood that they will buy from you. This is where the advantage of remarketing lies. In the great profitability and savings it brings. These ads are one of the most cost effective options out there. By targeting people who have already shown interest in what you offer (making them more qualified), you are spending less than you would otherwise spend.

The first step in the sales process consists of identifying potential customers. The goal of prospecting is to develop a database of likely customers and then systematically communicate with them in the hope that they will move from potential to real customers.

Prospecting helps to attract new audiences who are likely to convert and become customers. By targeting profiles similar to those of your existing customers, prospecting automates the acquisition of new customers. Prospecting, also called look-alike audiences, similar audiences or audience modeling, is the first step in creating a good sales funnel marketing strategy.

There are millions websites, application and social networks which people view through different channels on a daily basis. Using separate advertising platforms on different advertising channels and choosing the best places to place ads is becoming an increasingly difficult task.

Basically automated rental of advertisements on the Internet, using the software, according to a specific target group of users, regardless of which platform they are on. This is a system that automates processes and transactions related to the purchase and dynamic placement of ads across the Internet. Programmatic advertising allows you to purchase and place ads in less than a second. Through automated processes, advertisers bid for an impression (a single ad impression per user) based on its default value, according to previously established criteria.

Programatik is one of the fastest growing advertising channels available to businesses. Due to its practicality, it was adopted very quickly. Before launching a programmatic campaign, it's important to set a goal and determine if the programmer can help you achieve them. Otherwise, you can spend your budget on marketing in vain. Therefore, it is best to hire experienced professionals, who will manage and optimize your campaigns in the best possible way.

Digitizer's team of marketing experts is dedicated to creating a strategy for your internet presence.

According to a report published by AdRoll, programmatic advertising - and specifically retargeting as a tactic - is experiencing increasing popularity due to its great results.