GRAPHIC DESIGN.
What is Graphic Design?
Graphic design is the craft of creating visual content that conveys a message.
Applying visual hierarchy and page layout techniques, graphic designers use typography and imagery to meet specific user needs and focus on the logic of displaying elements in interactive design for optimal user experience.
Although we live in an era of advanced technologies, graphic design rests on the age-old principles of color theory. Graphic design must create a connection and leave an impression on the user at first glance. The same as in the case of a website. Design solutions must not only reflect the business they represent, but also meet the expectations of clients.
Graphic design should subtly, while being aesthetically beautiful and communicatively useful, convey the ideals and message that your business sends to customers. Through an authoritative visual presence, you suggest to clients that you know what they want and that they can feel safe. Because the values of your design reflect the values of your clients.
For us at Digitizer, graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content. In other words, graphic design conveys certain ideas or messages through visual content. These visual images can be simpler or more complex depending on your needs and expectations.
What do we offer from Graphic Design?
We are creating a book of graphic standards for you, which is a document that defines and establishes graphic and other standards related to the visual identity of your company. There are many reasons why every business should have this book. To prevent the misuse of colors, typography, logo positioning, to improve marketing results with efficient, proper use of logos and designs, and thus to build the brand personality.
1. Simple Projects
- Examples: Design business cards, simple flyers, basic social media posts.
- Estimated number of hours: 1-3 hours
- Price per hour: € 20 - € 50
2. Medium Complex Projects
- Examples: Design of brochures, posters, more complex graphic elements for social networks.
- Estimated number of hours: 4-8
- Price per hour: € 50 - € 100
3. Highly Complex Projects
- Examples: Complete corporate identities, packaging design, large advertising campaigns.
- Estimated number of hours: 10-20
- Price per hour: € 100 - € 150
4. Very Complex Projects
- Examples: Design of annual reports, complex websites, interactive digital projects.
- Estimated number of hours: 20+ hours
- Price per hour: €150 – €200 or more
When it comes to projects such as the creation of a book of graphic standards and the overall branding of a company, these projects require a high level of expertise and extensive teamwork.
1. Creation of the Book of Graphic Standards
- Description: A detailed document containing all of the brand's visual and stylistic guidelines, including logo usage, color palettes, typography, etc.
- Estimated number of hours: 30-50
- Price per hour: € 75 - € 150
- Total cost of the project: from 2.250 €
2. Overall Branding of the Company
- Description: Complete development or redefinition of the company's visual identity, including logo design, graphic standards book, business materials (business cards, letterhead, etc.), product packaging, web design, and social media design.
- Estimated number of hours: 50-200 hours, depending on the scope of the project
- Price per hour: € 100 - € 200
- Total cost of the project: from 5.000 €
Additional Notes:
- Consultations and Strategy: Included in the price, strategic consultation with clients to understand brand goals and values is key to a successful outcome.
- Revising and Adjustments: Branding projects usually involve several rounds of revisions and adjustments to ensure that the final results match the client's expectations.
- Long-term cooperation: Branding is often a long-term process that can involve constant adaptations and updates as the company grows and develops.
These projects require a deep understanding of the brand and its values, as well as the ability to convey those values through a visual identity in a coherent and effective way. The prices are indicative and can be adjusted depending on the specific requirements and location of the client.
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