is the craft of creating visual content that conveys a message. Applying visual hierarchy and page layout techniques, graphic designers use typography and images to meet specific user needs and focus on the logic of displaying elements in interactive design to make the user experience optimal.
Although we live in an era of advanced technologies, graphic design is based on centuries-old principles of color theory. The graphic design must make a connection and leave an impression on the user at first sight. Same as in the case website. Design solutions must not only reflect the business they represent, but also meet customer expectations.
Graphic design should subtly, while being aesthetically beautiful and communicatively useful, convey the ideals and message that your business sends to customers. Through an authoritative visual presence, you suggest to clients that you know what they want and that they can feel safe. Because the values of your design reflect the values of your clients.
For us at Digitizer, graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content. In other words, graphic design conveys certain ideas or messages through visual content. These visual images can be simpler or more complex depending on your needs and expectations.
We are creating a book of graphic standards for you, which is a document that defines and establishes graphic and other standards related to the visual identity of your company. There are many reasons why every business should have this book. To prevent the misuse of colors, typography, logo positioning, to improve marketing results with efficient, proper use of logos and designs, and thus to build the brand personality.
Services of our design team:
- logo / logo design
- billboard design
- poster design
- flyer design
- business card design
- memorandum design
- menu design
- catalog design
- brochure design
The book of graphic standards must contain detailed instructions for the application and production of the above material. Depending on the needs of the company, we can create standards for some more elements of visual identity if the client requires it.