GOOGLE ADS.
Google Ads (Google Advertising) - PPC (pay per click) is advertising that is charged for each click, i.e. when someone clicks on your ad and visits the desired location on the Internet.
As Google Ads partners, we use detailed analyzes and strategies to make your advertising campaigns as effective as possible. Integration with Social Media Management, Email Marketing and other services allows us to customize campaigns according to the needs of your brand and target audience, ensuring high ROI and increased conversions.
We create visually attractive advertisements and animated content that will attract the attention of users and increase the rate of clicks and conversions. Integrating these creative elements with a Google Ads strategy allows us to target the right audience.
GOOGLE SEARCH.
What is Google Search?
GOOGLE SEARCH Ads are displayed along with search results when someone searches for terms related to one of your keywords or phrases.
Your ads may appear in Google search results and on other sites when your keywords were relevant to a user's search.
What should be understood and decided before starting a Google Search campaign?
- What are the goals of the campaign?
Do we want to increase sales, generate more leads, branding or something else? - What is the target audience?
Who are your ideal customers? What are the demographics, interests and online behavior of your target audience? - What are the relevant keywords?
What keywords are users most likely to use when searching for the products or services you offer? - Who are the competitors and what do they have to offer?
Who are your competitors and what are their advertising strategies? How do we differentiate your ads and offer? - What is the campaign budget?
How much money are you willing to invest in the campaign and how will we spread that budget across different keywords and ad display periods? - What are the expected results?
How do we measure campaign success? Do we track clicks, conversions, return on investment or something else? - How do we monitor and optimize the campaign?
How do we regularly monitor campaign performance and make the necessary optimizations to improve your campaign results? - What is the main message of your ads?
What information or offers do you want to communicate through your ads and how will we design them to be attractive and relevant to your target audience?
Google Search campaign targeting options?
- Selection of keywords or phrases.
Keywords are the basis of Google Search campaigns. We choose keywords or phrases that are relevant to the products or services that the campaign promotes. For example, if you sell sneakers, the keywords might be "athletic shoes," "running shoes," etc. - Using negative keywords.
In addition to choosing the keywords you want your ads to show for, it's important to identify negative keywords that exclude your ads from showing for certain searches. For example, if you sell athletic shoes, you might want to exclude terms like "free shoes" or "discount shoes". - Geographic targeting.
We choose the geographic locations where we want your ads to appear. This allows ads to be shown only to users in a specific city, region, or country. - Device targeting.
We choose which devices (desktop computers, tablets, mobile phones) we want your ads to appear on. For example, if you have a mobile app, you might want to target only mobile phone users. - Targeting by ad display time.
We choose the exact time or days we want your ads to appear. This allows us to optimize ad delivery at times when your users are likely to be active and interested.
What does a Google Search campaign look like in brief?
- Campaign setup.
We create a new campaign in the Google Ads platform, selecting campaign goals, budget and time period. - Keyword selection.
We identify relevant keywords and phrases that potential customers use when searching on the Google search engine. - Creating ads.
We develop text ads that appear when users search for keywords. Ads usually include a title, description, and URL. - Targeting.
We define the target group based on demographics, interests, location and other factors. - We optimize keywords.
We monitor the performance of keywords and phrases and optimize them to improve campaign results. - Retargeting.
Retargeting is implemented to show customized ads to users who have already visited the website or interacted with previous ads. - Customizing the offer.
We adjust the bid to achieve a better ad rank and improve the effectiveness of the campaign. - Analysis of results.
We regularly monitor key metrics such as clicks, conversions and costs to assess campaign success and identify areas for improvement.
GOOGLE DISPLAY.
What is Google Display?
A Google Display campaign is a form of digital advertising used to promote a product, service or brand on various websites, mobile applications and YouTube.
What do you need to understand and decide before starting a Google Display campaign?
- What are the goals of the campaign?
Do we want to increase brand awareness, generate leads, increase sales or something else. - What is the target audience?
Who are your ideal customers and what are their demographics, interests and online behavior. - What type of ads do we use?
Do we use text, image, video or interactive ads or combinations and testing of all of the above. - What types of targeting do we use?
Will it be demographic, interest, behavioral targeting or a combination of all of these. - How do we retarget website visitors?
How do we track your website visitors and retarget them with relevant ads? - What is the main message of the ad?
How do we attract the attention of the target audience and convey important information about your product or service to them? - What are the key metrics for tracking campaign success?
How do we measure campaign performance and evaluate its success? Is it the number of clicks, conversions, cost per conversion or something else? - What is the campaign budget?
How much money are you willing to invest in the campaign and how will we allocate that budget to the different segments of the campaign?
Google Display campaign targeting options?
- Demographic targeting.
We target users based on demographic data such as gender, age, location, language and other characteristics. - Interest targeting.
Google uses information about users' interests to show ads relevant to their interests. This includes past searches, web and app activity, and interactions with content on the Google Network. - Targeting according to user behavior.
This strategy focuses on user behavior on the Internet, such as previous interactions with ads or websites. For example, we target users who have already visited certain pages on our site or who have performed certain actions such as adding products to the cart. - Specific targeting.
We can also select specific websites or applications with a certain topic on which we want to display ads. This allows more precise targeting of the audience that visits certain online content. - Targeting through keywords and topics.
We use keywords and specific topics to target users who are active on the Internet related to specific terms or topics. - Retargeting.
We implement tags on the website to track visitors and retarget and retarget them with relevant ads when they browse other websites or use certain applications.
What does a Google Display campaign look like in brief?
- We are setting up a campaign.
We create a campaign in the Google Ads dashboard using the appropriate goals, budget and time period. - We target the target group.
We define the target group using demographic data, interests, online behavior and other factors to help us identify relevant audiences. - Creating visual ad content.
We develop ads in different formats such as images, videos or combinations with text, adapting them to the target group and campaign objectives. - Setting up retargeting.
We implement tags on the website to track visitors. The pixel records visits and user interactions with content on the site. - Audience segmentation.
We define audience segments based on their website activities, interactions with ads, or other factors in order to better understand them and tailor our communications. - Retargeting or retargeting.
We use segmented target groups to create customized ads that will be shown to users who have already visited the website or interacted with previous ads. - Optimization and monitoring.
We regularly monitor campaign performance and optimize to improve results. This includes adjusting the targeting, bidding and creative elements of the ad. - Analysis of results.
At the end of the campaign, we analyze key metrics such as clicks, conversions and costs to evaluate the success of the campaign and identify areas for improvement.
GOOGLE VIDEO.
What is Google Video?
GOOGLE VIDEO is short for video advertising on YouTube, a special platform owned by Google.
Ads that play on YouTube are tailored to the interests of viewers.
If the content of the video ad is closely related to the content the viewer is watching on YouTube, they are more likely to watch the entire ad or click on the link to the site.
Ads target people who have recently searched for a particular product or service in order to show the appropriate ad to the appropriate audience.
What do you need to understand and decide before starting a Google Video campaign?
- What are the goals of the campaign?
What exactly do we want to achieve with a video campaign? Do we want to increase brand awareness, audience engagement, generate sales or something else? - What is the target audience?
Who are your ideal customers? What are the demographics, interests and online behavior of your target audience? - Which video format is most suitable?
Do we use TrueView ads, Bumper ads, or another format? How does the chosen format fit your goals and target audience? - What stories or messages do you want to convey?
What information or emotion does your video need to communicate? How will these messages capture attention and engage viewers? - What are the key points of the offer?
What are the main features or benefits of your products or services that you want to highlight in the video campaign? - What is the location and language of the target audience?
In which geographic locations should ads appear and in which language? How will this affect the effectiveness of the campaign? - What is the campaign budget?
How much budget are you willing to allocate for a Google Video campaign? How do we allocate budget across campaigns, ad formats and display periods? - How do we measure campaign success?
What metrics do we track to gauge campaign success? Will it be the number of views, the conversion rate, or something else?
Google Video campaign targeting options?
- Target audience: We can target audiences based on demographic characteristics such as gender, age, location, language, and the like. We also use interests, online behavior and other factors to more precisely define the target group.
- Different types of targeting: Google offers different types of targeting for video campaigns and they include: interest targeting (such as sports, fashion, technology), behavioral targeting (based on previous actions on the Internet) or topic targeting (video content related to certain topics).
- Retargeting: Similar to other types of campaigns, we use retargeting to retarget users who have already responded to your video content or visited your website.
- An audience with similar characteristics: We target people who are similar to your existing target audience. Google uses algorithms to find people with similar characteristics as your current audience.
- Ad placement: We choose where we want to display video ads. This can be on the YouTube platform, within YouTube searches, on other video platforms or within video content on partner sites.
- Keywords and topics: We use keywords and topics to target users who are active on the Internet related to certain terms or topics.
What does a Google Video campaign look like in brief?
- Campaign setup: We create a new campaign in the Google Ads dashboard using the appropriate format for video ads.
- We choose campaign goals: We define the objectives of the campaign, such as increasing brand awareness, generating sales or engaging the audience.
- Targeting the target audience: We determine the target audience using demographic data, interests, online behavior and other factors to ensure that ads are shown to relevant audiences.
- Creating video ads: We develop video ads tailored to the target audience and campaign goals. Video can be in different formats, such as TrueView, Bumper ads, or other types of ads.
- Setting up retargeting: We implement and optimize retargeting to show customized ads to users who have already interacted with video content or visited specific web pages.
- Campaign optimization: We regularly monitor campaign performance and make necessary corrections and optimizations to improve results. This includes adjusting targeting, bids and ad creative elements.
- Analysis of results: At the end of the campaign or at the end of the month, we analyze key metrics such as number of views, audience engagement, conversion rate and costs to evaluate the success of the campaign and identify areas for improvement.
A beautiful and (un)true story.
Once upon a time on a digital frontier, a visionary client sought expertise full service digital agency to navigate through the vast Google Ads space. The agency hit the road and began creating a strategy tailored to the client and its customers that would not only maximize visibility, but also lead to tangible results.
The first chapter took place with detailed consultations with clients. The agency's experts have delved into the client's business goals, target audience and unique selling propositions. By understanding the aspirations of the clients, they laid the foundation for a custom Google Ads campaign.
Next, the agency's expert team conducted extensive keyword research, identifying the most relevant terms to ensure the ads would resonate with the target audience. By crafting eye-catching ads with expertly chosen copy and designing visually appealing creative solutions, they aimed to capture attention in a digital space crowded with the client's competitors.
The story continued with the application of advanced targeting techniques. Through demographic targeting, location-based strategies and custom device settings, the agency honed in on the audiences most likely to convert, ensuring that every ad impression has the potential for significant engagement.
But the story did not end there. The agency realized that real-time adaptability was key. Constant monitoring, A/B testing and data analysis have become integral parts of this collaboration, enabling strategy refinement as the digital landscape evolves.
Cooperation was the main theme. Regularly updating clients with information, transparent communication and joint decision-making transformed the agency-client relationship into a partnership. The client was not just an observer, but an active participant in the narrative, providing insights and feedback that shaped the evolution of the campaign.
As the chapters unfolded and continued, the Google Ads campaign produced both notable and unanticipated results. Clicks increased, conversions multiplied, and the client's return on investment (the famous ROI) exceeded expectations. The agency's commitment to excellence, innovation and client collaboration has transformed digital strategy into a success story.
And so, in the digital realm, a full service digital agency and a client wrote a success story - a story in which Google Ads became a powerful tool for achieving business goals, and collaboration created a path to sustainable digital success.
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We are Digitizer.
Full service digital agency. Driven by visible results.