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Mobile devices are commonplace today. The number of unique mobile internet users is growing from year to year and amounts to over 4.3 billion users.

Did you know that half of the users on mobile devices use the Internet to watch videos, ie video streaming?

a phone with youtube icons around it

Looking globally, YouTube the platform occupies the largest share of the market looking at the total time spent on mobile devices. As much as 20%.

It is for this reason that you must not allow yourself to be where your customers are.


How to reach the user?

If you are not a famous person, influencer or as they are popularly called yet YouTuber then you really don't have much choice but to turn to unique content YouTube ads.

The popularity of these ads is shown by the fact that in 2020 YouTube the platform generated nearly $ 20 billion in ad revenue.


How are YouTube ads made?

YouTube ads are made within Google Ads platforms. First determine what your campaign is about, and then select Video as your campaign type. As part of the Video Campaign, there are several types of ads we've written about in our blog.

dashboard from Youtube ads

YouTube has introduced several newspapers, such as Video Reach Campaign, where advertisers can achieve greater reach for less at Bumper Ads, In-stream Ads.

Video Reach Campaign are the next generation Google Ads video ads. They make it easy to buy ads in Video Stream, Bumper ads and this way you can reach more unique users at a lower price.

If you want your video ad to be on YouTube network, send us an inquiry and contact us.


For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Nemanja Nedeljković – Senior Account Manager @Digitizer

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