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If you've ever heard of WordPress and for site optimization, then you've probably heard of Yoast SEO. Yoast SEO is popular WordPress supplement (Plugin) which is designed to make it easier for webmasters to optimize and customize site content to search engines. Yoast is a very powerful tool and is great at creating content that is acceptable and readable by search engines.

What does Yoast SEO offer?

Yoast offers a number of options for optimizing content website site, to make it as good as possible for search for both Internet users and search engines themselves. Yoast comes in two variants, free and premium variants. Below we will introduce you to some of the basic functions that are offered.

 Post and page optimization

This may be the essential part Yoast-a. Makes it easy to write titles and meta descriptions (meta description), as well as their harmonization with the standards set by him Google.

As can be seen from the image above, Yoast gives us the option to edit the SEO title, ie the most prominent text that appears in search results, then the meta description, a short text that describes the content of the page and is very important from the aspect of optimization, as well as the background or path leading to the site. And at the very top, an overview is given of what the settings we have chosen will look like in the search results.

Display optimization for social networks

Edit post views on social networks it can be quite a demanding job. Yoast significantly facilitates this work within WordPress-a, allowing easy creation of views. A special section edits what the page or article will look like when posted on Facebook or Twitter. Selects what will be displayed as the selected image (featured picture), as well as a meta description that will appear on every social network.

Content Optimization (content) on the website

 Optimization content-a is divided into several parts.

Readability It assesses the readability of the text and gives suggestions on what needs to be corrected to improve the readability of the text.

Keyword phrase The part where the selected keyword or keyword phrase you want to position in the search is entered. However, you should not exaggerate with keywords because keyword stuffing. This Google he doesn't like it at all.

Basic article (Cornerstone Content) By checking this option Yoast received information that this content is of great value to us. The content of the Basic Article is the core of your site. These are the best and most important articles on the site, and the pages or posts you want to rank highest in search engines. Articles that are considered basic are usually relatively long, very informative and combine topics from different blog posts on the site, covering everything that is important for a particular topic. If there are multiple articles on a similar topic this way it tells Google which one is the most important. 

Webmaster Tools

Option Webmaster Tools is located on the left bar in the option in general, in the middle of the screen. This option is used to verify and link to the site Google Search Console-om. Next to Google-a, the option also offers verification for Bing, Yandex i Baidu.

Problems

Yoast regularly reports on possible problems that may adversely affect SEO. In case of any error you will receive a report.

There are no problems on our site Yoast reports, but if something is not set up properly on the site, the problem will be reported here, with advice on how to solve the problem.

Search layout

Under the option in general u search layout the title of the page it displays is determined, e.g. “Site domain | Contact Us ”or“ Site Domain - Contact Us ”. No matter which title separator you choose, it will be used on all pages of your site. Some sites use WordPress themes that have built-in views of SEO titles, and these built-in settings can change the settings in Yoast-u. The following option solves this problem.

Types of content allow you to specify content from the site that will be displayed in search results. For example, will it be just pages, or just articles, or all the content on the site.

Mediji are an option that mainly applies to attachments (images or videos) that are upload-ovani on the site. These media do URL which contains practically only the content of the attachment which is upload- ram to the site and possibly the title, if written. It is recommended practice to keep this option in the affirmative, in order to redirect these links to the attachment itself.

Yoast is one of our favorite tools when it comes to checking how a website is optimized for search engines. A large number of options it provides, especially in its own premium edition, are of great help to anyone who embarks on the business of optimizing content on the website.

We have introduced you to the basic options for use Yoast SEO Plugin for WordPress. If all this seemed too demanding, or you just want to leave this job to experts, send an inquiry and contact us. 

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

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