In the fast-paced world of digital communication, email marketing is a reliable strategy, offering businesses…
Email Marketing is a good tool that is a simple, effective way to make your "advertisement" appear in the medium that is used every day - Email. It is estimated that by the end of 2023, over 4.3 billion users will use email to communicate. 64% of small businesses benefit Email marketing to reach customers, and those who use segmented Email campaigns notice an increase in revenue of as much as 760%.
How to run a successful email campaign?
Given the still great popularity and efficiency Email marketing campaigns, below we will try to highlight some of the most important steps in implementing this type of campaign.
As with all online campaigns, you need to set goals, what you want to achieve with an email campaign. These can be notifications about current promotions, a monthly, quarterly or annual newsletter informing you about everything that has happened to you in the past period, an invitation to participate in an event or to do some "action" on your site.
To send emails, you need to make valid contact lists. This means that it is desirable to collect emails in a legal way (via the newsletter option on the site, where users leave their e-mail and agree to be contacted). You can have one or more contact lists. You can segment contact lists by products, group of products or services you offer, by countries in which you operate and the like.
Email marketing provider
To send emails to clients and users, you need to choose the appropriate Email Marketing provider. There are a number of providers and the advice is to choose the one that best suits your needs. They differ in price, design options, a limit on how many contacts you can put on the platform, how many emails you can send per day, and more.
Email is designed directly in the platform you have chosen. The options offered differ in terms of design. Somewhere you are free to choose where which element you want to be located, somewhere you are very limited with options, and most providers offer drag & drop option.
Before the design itself, it is necessary to choose an adequate Subject. Header, the first part of the email is one of the most important elements and should draw the attention of the user to whom you are sending the email. The design and elements should not be exaggerated, focus on the goal of your campaign (if the goal is to get the user to sign up for the action, place a button just below the introductory sentence and at the end of the email). Be guided by the method ,,keep it simple''. Leave your contact information, information about your company in the email footer.
The majority Email The provider automatically optimizes emails for the phone as well, but before sending, be sure to see what your email looks like when someone opens it from the phone.
Before you send an email to thousands of addresses, make sure everything is in order and exactly as you imagined. Email when it leaves the sending platform, you can't stop it in time.
In one of the following blogs, we will write about options for personalizing emails, how to link emails with names, numbers and other more advanced options offered by email marketing.
Made by Nemanja Nedeljković – Senior Account Manager @Digitizer