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A blog gives you the ability to create relevant content for your customers (clients). Use a blog as a marketing tactic to increase traffic to website site.
A blog is good for SEO because it helps with many things that are important ranking factors. When you have a blog that is regularly updated with high quality posts and on topics relevant to your audience, it can make a significant difference in the overall performance of the site on website-u.
Let the blog become the basis for your activities on social networks.
A blog is your ID
Well-written articles portray your company as a leader and connoisseur in the industry. By publishing topics that are in line with your market and showing your knowledge and expertise on certain topics, you will find it easier to place your service or product on the market.
Make sure it's your blog mobile devices-Friendly, that is, it is optimized for display on mobile devices. Responsive web sites are especially valued by Google-and search results first show sites that are mobile-friendly. In addition, it is an indisputable fact that mobile search is on the rise and has long since taken over the Internet.
The blog offers another source for deepening the connection with your clients. They are able to use a blog to get to know your business or product from the comfort of their own home. Build trust because you are a source of information. Consumers like to be informed and appreciate that you help them with that.
There is some secret connection
It is very important that you have a well-optimized site internal links, so that users, who you have already attracted, can be directed to adequate content on the site itself. Well-linked content on the site will provide a great user experience and make all relevant content from the site easily accessible. As you add more and more pages on various but related topics, you will get more opportunities to naturally link to those pages.
A blog positively affects your SEO. Fresh and up-to-date content is still key to winning over your competitors in search results. Like any other content on the site, the blog should be optimized for search engines, in order to position itself as well as possible in search. Professional and well-optimized texts create a connection with users, who will return to yours site every time they need some information. When someone clicks on one of the search results and spends some time on that site, it signals Google- that this site is really useful.
Key phrases in the blog
Every blog text should have a key phrase or word for which it primarily wants to position itself and which is usually the main topic of the text. Optimizing your blog for keywords does not mean inserting this (these) words into your posts as often as possible. Nowadays, it actually hurts SEO, because search engines (especially Google) punish such behavior. Therefore, you should use keywords in the text so that it looks completely natural and spontaneous.
There are four basic places to include keywords: Title (title tags), subtitles and body of the post (headers & body), URL and meta description. For proper use titles and subheadings in the text read more here. As for the body of the post, ie the text, the key phrases should be used naturally, without too frequent use which can be characterized as keyword stuffing what Google he doesn't like it at all. URL is the first thing a search engine will crawl, so if a keyword is included in it, the chances of positioning in the search increase significantly.
Are you too busy to dedicate yourself to optimizing your internet performance? Digitizer is here to help. Send an inquiry and contact us!
Made by Nebojsa Radovanovic - SEO Expert @Digitizer