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U one of the previous texts we wrote about the approach Google Analytics platform, as well as the most basic concepts related to it. In our new text, we will write about the metrics in Google Analytics that need to be tracked.


Metrics in Google Analytics

Metrics u Google analytics is a set of performance data associated with an action on your site. In a specific example, it could be how many people visited your site in the previous month, how long on average people stay on the site, how long they stay on a certain page, etc.

What are the most important metrics in Google Analytics?

It certainly depends on your goals and the purpose for which the site was created. If you write blogs, your goal will certainly be to attract as many people as possible and for them to stay on your site as long as possible.

Below we will explain a few terms, after which it will be much easier for you to decide what you want to follow on your site.



This is the most basic metric and represents traffic to your site. Shows the number of people who visited your site in a given time period.


traffic source

This metric provides an easy way to find out which channels bring the most visitors to your site.

The average time spent on the site shows how much time the user spends on the site on average. This is an extremely good indicator in terms of content on the site. If users find the content interesting, relevant and educational, chances are they will stay on the site longer.


top pages

It is designed to provide you with information about the most visited pages on the site, gives you the answer to the question of which pages are successful, and which should be better optimized in terms of content.

Bounce rate

Represents the percentage of people who leave a site after opening only one page - Landing page.


User behavior flow

Shows the flow of user behavior on the site. Here's a look at how users navigate through the pages on your site. Starting from Landing page, to the pages from which they leave the site.

In addition to the above, there are many other metrics such as standard - gender, age, location of users, whether they visited the site from a phone or computer, what type of system they use on the device, etc.

Which of the following metrics are best for you, as we have already mentioned, depends on your goals that need to be set in advance.

Digitizer has prepared more interesting and educational texts from the world of digital marketing for you. Click here and find the topic that interests you.

Made by Nemanja Nedeljkovic - Senior Account Manager @Digitizer

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