Skip to content

No need to waste words on that a well-designed website today a necessity for every business. Website design, its functionality and user-friendliness are of great importance. While every page of the site is important, there are some pages that can still be said to be the most important pages on the site. When deciding how to optimize these pages, it is important to consider two things: what target audience wants from these pages and what action do you want your target audience to take when they find themselves on the page?

 

The most important pages on the site

Although the importance of pages on a site will vary from business to business, here are a few that are most important.

a black exclamation mark on a yellow triangular traffic sign

Home page

Home page or the home page of the site is often the first impression that a potential customer gets about your business. Users will stay on this page for just a few seconds before deciding whether to further explore or go to a more interesting or competitive site. Users will usually come to your homepage through a search engine when searching for certain information. They want to be able to navigate the site clearly in order to get the information they are looking for.

a laptop on a desktop whose screen reads user interface

As a website owner, you want to make sure that visitors will be attracted to your site. Headlines should be large and easy to read, and icons should be stimulating with a call to action (CTA), such as "Contact us","Read on","Sign up for the newsletter" and similarly. Your goal here is to attract the attention of visitors and prevent them from leaving.

 

Contact page

The contact page contains some of the most relevant information on the site. Visitors want to know how they can reach you. And they don't want to spend a lot of time on this. Put all the necessary details above the fold (above fold). You want to be contacted as soon as possible, so make it as simple as possible.

And for this, use an adequate position for action. "Call us now","Send inquiry" and similarly. This allows users to know that they have your undivided attention and that you are just one click away and waiting to resolve their issue.

 

Blog page

Running a quality blog is a great way to make your business stand out as a leader in the field. Your blog is a place where you can show your knowledge and thus gain the trust of visitors and potential clients. Users want a blog that is well organized so they can easily find what they are looking for. A blog gives you the ability to create relevant content for your customers (clients). Use a blog as a marketing tactic to increase traffic to your site. For that reason A blog can be of great importance to SEO.

a laptop in the lap of a girl on whose screen is a blog page

What you want from your users is as much engagement as possible, so be sure to include links to social networks, the ability to share content whenever possible. Having a good blog is very important, so make sure the content is appealing.

One of the very important segments of the site is the ability to search the site. Think about how many times you have used the site search function and you will understand how crucial this is. Since it is rarely so frustrating to get useless search results, make sure that your site not only gives visitors accurate results in a timely manner, but also displays them clearly with easy navigation.

Always keep in mind that the visitor of the site has made an effort to search for a certain topic and that he wants a quality and good answer. You should seize this opportunity and attract attention if you can easily find an adequate answer to your query on the site. All pages of your site should play their part and bring benefits to your business.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

Sign Up Now.

Follow.

Chat.

Contact Form.

    Name and surname*
    E-mail*
    Do you want to leave a mobile phone number?*
    Mobile phone number
    Company/Organization*
    Website
    What does your company/organization need?
    Do you know what results you want to achieve?*
    What results do you want to achieve?


      Name and surname*
      E-mail*
      Do you want to leave a mobile phone number?*
      Mobile phone number
      Company/Organization*
      Website
      What date would you like to make an appointment?
      What time?


        Name and surname*
        E-mail*
        Do you want to leave a mobile phone number?*
        Mobile phone number
        Company/Organization*
        Website
        Do you know what results you want to achieve?*
        What results do you want to achieve?


        Mobile & Email.

        Links.