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When someone mentions Google everyone's first association is the word search. And did you know that Google has over 50 different products and services to offer to customers?

Google products are designed to help you work, play, be better organized, get answers to surveys, stay in touch with your friends, grow your business and more.

 

The most famous Google products and tools

In this text we will mention which are the most famous Google products and tools,  used by billions of people around the world.

 

Google my Business

Google my Business is essential for any serious business and significantly affects local SEO. This is a free business tool and is used for management online by the presence of your company at Google, including i Google Search i Google Maps. In order for your customers to be able to find you, you need to verify your business and enter information about your business.

screenshot from Google my Business

Google Ads

Every second, millions of people around the world search on Google and most searches include Google Search ads. These ads can be an extremely effective way to attract relevant users to your website. U Google ads also include googledisplay ads.

screenshot from the Google Ads platform

googledisplay ads run on millions of websites and help you reach users as they surf their favorite sites. Next to them, Google advertising includes and Video, Shopping i App ads.

Google Analytics

Google Analytics is another free tool that helps you analyze your site visitors. Opportunities Google analytics are huge and through it we monitor the behavior of visitors to the site (where they come to the site, how old they are, what mobile system they use, what their interests are, etc.). As for everyone else Google tools, standard is enough for you Google account.

screenshot from Google Analytics

Google Search Console

Google Search console is a collection of tools to help you monitor, maintain, and address your site's presence in the results Google search. You do not need to install to appear on search results Google Search console, but it can help you understand and improve the way you do Google see your website.

screenshot from Google Search Console

Google Tag Manager

The last tool we will write about today is Google Tag Manager - GTM. It allows us to apply tags (code snippets, tracking pixels) to a web page or mobile application without the need to modify the web page code. The advantage of this tool is that you do not need the help of web developers to apply tags, but you do need some technical knowledge.

screenshot from Google Tag Manager

You need to know how it works Google Analytics, what are "events", what data can we monitor with "events" and the like. If you want to see how many people filled out the form on your site, how many of them clicked on the phone number or email address, Google Tag Manager is the right tool for that.

In this blog, we mentioned only a small part of the fan Google-of these product. You can find the complete list on the site about.google.

 

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Made by Nemanja Nedeljkovic - Senior Account Manager @Digitizer

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