Skip to content

Basically, graphic designers create visual (graphic) solutions to improve the brand's communication with the target group through typography, images, colors and shapes. However, if they looked at the bigger picture, it would hardly be graphic design we could define it so simply, because it is constantly expanding and evolving. Therefore, there are basic types of graphic design that differ in approach, or way of thinking when creating graphic content. With this text, we will try to explain how to differentiate them and thus help you determine the designer or agency that will be most suitable for your next project.


Types of graphic design

If you were to skip the effective methods: "I know the right person for you!" different types of designs.


Logo design and visual identity

Design logo i visual identity we have already dealt with them as separate topics and these types imply the creation of a recognizable "signature" of the brand through images, shapes and colors, by which customers or clients will easily distinguish your brand from others.

The logo must be clear regardless of the size or distance from which it is viewed, and at the same time easy to remember.

Visual identity design is the creation of a set of guidelines on how a brand is presented and in which direction it will develop, without deviating from the basic idea. This type of design requires a sense of visual communication as well as conceptual and creative skills in working with vectors, ie vector graphics. Researching industries, organizations, trends and competitors provides essential information for further work.

various items of promotional material

Advertising (Marketing and advertising)

On the other hand, if by logo and visual identity design we mean mostly working with vector graphics, then we can freely say that designers who see their specialization in advertising mostly work with bitmaps. You can read more about the difference between vector graphics and bitmaps in the topic How to prepare for the press.

When creating content for marketing and advertising, designers mainly work with company owners and marketing professionals, in order to create a marketing strategy tool. Due to that, deadlines are often short, so less attention is paid to creative work, and much more to visual hierarchy and clarity.

a billboard in an underground passage with the inscription mockup

It happens that designers work on such projects as .-ri, but you will meet more often to perform as part of a creative team. In the past, designers mainly focused their promotion on print media such as billboards, posters, advertisements in newspapers or magazines and the like. However, more and more often, with the development of digital technologies, this branch has expanded to digital marketing, ie advertising via the Internet and social networks.


WEB design

Web design or as you can hear more and more often UX and UI design is the creation of content through which the user communicates with a device or application. The focus of this type of design is to create the interface so that website or make the application easy to use first of all.
Designers rely on user, visual experience and design graphic elements and their layout on the screen. Assignment websites the designer is to balance aesthetic appeal and technical functionality.

UI designers specialize in creating desktops, mobile applications and websites applications, but they also have to be team players because they mainly collaborate with UX designers who determine the functionality website-a or applications. That’s why people often don’t differentiate between UI and UX design.

Near graphics applications for UI and UX design they need knowledge of programming languages ​​such as HTML, CSS and JavaScript.

desk with monitor, table lamp, reminders, pens


Publications are traditionally print media. The design of publications is a classic and probably the oldest type of design, at least as far as books and newspapers are concerned, and later magazines and catalogs. However, with the development of digital technologies, graphic designers began to apply these techniques in digital publishing as well.

Graphic designers in publishing work with editors and publishing houses at the turn of the page and typography, while some more creative freedom includes photography, graphics and illustrations.


Packaging design

Packaging design communicates directly with consumers, and whether it is boxes, bottles, cans or bags, packaging is a marketing tool for the entire brand. In addition to being important to attract attention, packaging serves to protect the product and enable easier storage, distribution and sale.
Packaging designers are much more committed to creating concepts and layouts, so it’s no surprise the need for expertise prepress and a good understanding of industrial design and manufacturing. As this is a specific product of a brand, designers have the opportunity, not to mention forced, to create photographs, illustrations and visual identity related to that product.

the designer draws sketches of the packaging design

Graphic designers in this type of design are required to be flexible and accept the demands and trends of the market.

To conclude, graphic design is a growing area and new types of design are constantly evolving such as motion graphics and gaming industry. New technologies are opening new markets, which is why there is a growing demand for specialized and qualified designers.

Graphic design is a growing area and new types of designs are constantly being developed, such as motion graphics i gaming industry. New technologies are opening up new markets, which is why there is a growing demand for specialized and qualified designers.


For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Sava Spasic - Senior Graphic Designer @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

Sign Up Now.



Contact Form.

    Name and surname*
    Do you want to leave a mobile phone number?*
    Mobile phone number
    What does your company/organization need?
    Do you know what results you want to achieve?*
    What results do you want to achieve?

      Name and surname*
      Do you want to leave a mobile phone number?*
      Mobile phone number
      What date would you like to make an appointment?
      What time?

        Name and surname*
        Do you want to leave a mobile phone number?*
        Mobile phone number
        Do you know what results you want to achieve?*
        What results do you want to achieve?

        Mobile & Email.