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Sites typically organize content using content categories, making it easier for users to navigate to topics that interest them. Tags are an additional way for users to access similar content. But tags are generally not part of formal site navigation. When a user finishes reading content from one of the site's pages, they can find keyword tags that lead to similar content.


Difference between categories and tags

If we know it is WordPress by far the most common CMS in our country, in the following text we will put more emphasis on this platform. The category is one of the given taxonomies in WordPress-u. You can use categories to sort and group blog posts into different sections. Categories help visitors quickly see what topics your site is talking about and allow them to navigate the site faster.

Default category in WordPress installation is "Uncategorized". If you do not select a category for the post, the post is automatically placed in the default category. Only WordPress the administrator can change the default category.

Adding a post or page to a site should always involve assigning it to a specific category. Of course, you don’t have to limit them to just one category. Sections on the site can be added in as many categories as you want, but it's good to keep in mind the user's intention when organizing your content. It would not be good to confuse them.

The term tag can be a bit confusing, as we use one word "tag" to refer to several things: analytical tags, meta tags, blog tags and hashtag-s.


Purpose of using tags

The purpose of the tags is to help site visitors explore similar topics. Tags are usually displayed at the beginning and / or end of the article, and sometimes appear elsewhere along the right or left side of the page. When you add a tag tag to a post, it is added to that tag's archive. This is, of course, very useful, because when people click on the tag for the keyword that the text deals with, they will find a complete overview of all posts on that topic. Too, Google will understand that all posts in this archive belong to that topic.


Do tags directly affect SEO?

However, the legitimate question is whether these tags can directly help in positioning on Google-u. In short, the answer is NO!

GoogleJohn Mueller answered a question about tags on blog posts and their impact on rankings. The question he was asked was whether he benefited from tag links on the site. He says tags could be a way to help Google-u to discover more pages on the site on similar topics. In this way, you present users with a link to all pages of the site with a topic that interests them.

There has long been a belief that the keywords used in tags can influence search engines to rank those articles according to the keywords used in them. Tags do not have a direct impact on the algorithm and search engines, but they improve the user experience and make it easier to find the desired content. Therefore, they could indirectly affect the positioning of your site.


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Made by Nebojsa Radovanovic - SEO Expert @Digitizer