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There are a number of factors that affect site optimization and that can affect position in search results. One of the questions that is often heard is whether Google prefer shorter URLs over longer ones? This is a myth that has existed in the SEO world for a long time.

The length of the URL was a topic of discussion in the series Ask Googlebot na YouTube-u, and he responded to this topic John Mueller iz Google-and.


Does URL length affect SEO?

The question that was asked was: "Do shorter URLs really have an impact compared to long URLs or is this just another SEO myth?"

U Mueller-we find out in this answer that the length of the URL does not affect the way some people think it does. However, there is one case where URL length still affects search.

URL length is not important for SEO, he explains Mueller. Except for one situation in which it could have some impact.

Mueller-s personal preference is to keep URLs below 1.000 characters, as this makes it easier to track data. "The direct answer is no. URL length does not matter. We use URLs as identifiers, no matter how long they are. Personally, I try to keep them shorter than 1.000 characters, but that's just to make it easier to follow. The number of backslash is also not important. "


Length important for canonization

The only area Google-this ranking system in which the length of the URL can play a role is canonization. When multiple similar URLs have the same content on the page, Google will consolidate all signals from those pages into a single URL.

tape measure

This URL is called canonical URL and that’s what users end up seeing in search results. In the process of deciding which URL to display in search results, Google may consider URL length as one of the factors.

"Currently, I'm aware of only one part of our systems where URL length plays role - that part is canonization. Canonization is what happens when we find multiple copies of a page on your site and we have to choose one URL to use for indexing. If we find a shorter and clearer URL, our systems tend to choose it. ”

Mueller it also clarifies that canonization has nothing to do with ranking. In short, the length of a URL can affect its appearance snippetbut does not affect search rankings.

"This does not affect the ranking. The pure question is which URL is displayed in the search. So, to summarize, when it comes to search rankings, neither the length of the URL nor the number of backslash matters. Use a URL structure that suits you and that you can keep in the long run. "


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Source: Searchenginejournal

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

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