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Website optimization means constantly monitoring changes in the browser algorithm and trying to better comply with the required criteria. Regardless of the niche of the site, this is a goal that will never change. Therefore, the question quite legitimately arises as to whether ranking factors vary between niches?

He tried to answer this question John muller iz Google-and.


Do ranking factors vary between niches?

Based on the views of the sites that are best ranked for certain niches, the idea arose that the ranking factors differ by niche.

Studies published by some of the websites with SEO tools measured the different qualities of the best ranked sites in different niches, in order to determine whether ranking factors have different influences in different niches that were analyzed.

Studies have identified differences between content types, different types of link quality, and other factors among the top-ranked sites. The research identified clear patterns that in some niches, top-ranked sites have longer content or publish more videos. The conclusion is that in some specific niches Google better rank sites with more content or more videos.

However, these similarities and patterns do not mean that the number of words or videos are the reason why Google ranks those sites within their niches. These patterns are random or exist because user needs require longer content or video content. These types of studies are useful for understanding the content and marketing trends that follow different niches.

But trends do not reflect "ranking factors".


What does Google say?

The person who asked the question wanted to confirm whether Google applies different niche-specific ranking algorithms.


The question is:

"Is it true that Google has different algorithms for indexing and ranking different niches?

We have two websites and we made them in the same process.

The only difference is that these two sites are from different niches and currently one is working, while the other has lost all rankings."


It’s not about a niche: it’s about the type of content

John answered the question and noted that the niche of the site, as he understood it, did not affect the applied ranking algorithm.

But he confirmed that the content is treated differently.


"So I don't think we have anything specific about different niches.

But it is obvious that different types of content are critical to our search results in different ways.


And if you look at something like ours Guidelines for quality assessment, we talk about things like YMYL sites, where we work in a way… we work to have a little more critical algorithms involved in indexing and ranking.

But it is not the case to say that bici the bike shop has completely different algorithms than the… I don't know ci shoe shop for example.

They are essentially both e-commerce stores."


Quality above all

Mueller he then discussed the value of creating unique and valuable content.

I’ve seen some publishers focus on publishing non-plagiarized content, with words that are unique, in an effort to create unique content.

But in my opinion Roger Montti-a from search engine journal, when Mueller says uniquely, he believes that he uses that word in terms of content that stands out from other pages that are published on the Internet because, for example, they are easier to understand, have useful research data, there are measurements that other sites forget to publish, such things.


Here's the sequel John-this answer:

"But what you also mentioned is that these are content collection sites and they were created in the same process.

And some of them work and some don’t.

It seems to me like… kind of like… I don't know your sites, it looks a bit like affiliate sites where you just take content feeds and publish them.

And that's something our algorithms don't usually invest too much in to make sure we can list and index all that content.

Because it is essentially the same content that we have already seen in other places.

So, from that point of view, if you think that this could be applied to your site, I would recommend that you focus on creating fewer sites and significantly improving them.

So, it's not just about collecting content from other sources, but actually providing something unique and valuable in the sense that if we didn't index your website properly, then people on the Internet would really lack a resource that gives them value.


While if it really is the case that if we didn't index your website, people would simply go to one of the other associated aggregators, then there's no real reason to focus and invest in listing and indexing your website.

So that's something, but again, I don't know your site, but it's something I'd pay more attention to, and not just "oh, Google doesn't like bike shops, they like shoe stores instead."


Would people miss you without you?

It is useful to consider the scenario that is John presented where people would miss a particular site (and information on it) when it Google would not rank in search results (SERP).

"You provide something unique and valuable in the sense that if we did not index your website properly, then people on the Internet would really lack a resource that gives them value."


People do not miss the site because the words and content used on it are not plagiarized from other sites. People miss a site if it publishes content that is different in some way, which makes it more useful than other sites.


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Made by Nebojsa Radovanovic - SEO Expert @Digitizer

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