Skip to content

Although LinkedIn primarily a platform for contacting professionals from our niche of interest, at the same time it can be very useful when it comes to marketing. The reason for this is that LinkedIn has a very strong advertising platform. As a result, it has become a new channel for presenting your business and offering new customers.

LinkedIn - for all your targeted and personalized advertising

When he first appeared as a serious business competitor Facebook-u, login to LinkedIn during the weekend it was usually reserved for people looking for work (on great days while he was all-in-one integrated application, with all contents).

 

Of course many or even most of you reading this article have checked LinkedIn regularly, 24/7, 365 days a year, as you normally do with Facebook-om, Twitteror any other social network.

LinkedIn is a bit of a new Facebook

There are a large number of users LinkedInwho start their writing with “I know this is not Facebook… ”As an introduction to the post which will nevertheless be accompanied by numerous comments that the post is not for what it is intended for. But use LinkedInand reflects typical behavior associated with the early days Facebook-when people were more than willing to share both their personal and business content.

 

LinkedIn it doesn't seem to reduce the content of personal content - so this mixing is something that is obviously a pleasure to see on this platform.

 

This is exactly one of the most important reasons why advertising on LinkedInu should be taken seriously. Of course, the first thing to keep in mind is the specificity of the audience we are addressing here. We talk about these specifics later in this text. Read!

 

So- is it LinkedIn good for your brand?

As for respecting personalized content on LinkedIn, the key to effectively testing the potential of this amazing new channel is to find the right place for your advertising content among a still largely business-oriented audience, and to have a clear picture of your brand that you want to show to this audience.

 

The assumption is that the audience on this platform is focused on specific content and less tolerant of clichés (definitely without stereotypes) and less sensitive to the meaningless content of some other platforms and profiles of their average users. They can be quite rigid if they do not see the relevance of your advertisement for their work in the first place, and in the second, of course, for their personal life, or free time.

 

For companies targeting the good old high traffic flow, then LinkedIn it can certainly respond to the advertiser's challenges before spending money on advertising. However, it is crucial that you clearly set the goal of your testing; do you want insight into engagement and interests, or do you really just want to target an audience with the prospect of buying from you? Of course, it is still early to write off either of these two aspects, as with all other dilemmas in digital advertising. There is every chance that a brand that combines targeted advertising with original and motivating content will achieve the best results.

The key is to always be honest with yourself and your brand - be proud of who you are and what you believe in. If you think there is something personal to share, then share it. We personally like to find out about cool things our colleagues do or are interested in; it makes them and all of us much more complete and can help generate great ideas and collaborations. The same can be said for LinkedIn Advertising, conduct experiments, share with us what worked and what didn't - after all, we all learn together in this crazy digital age.

 

If you need help designing your ad on LinkedIn-in or any other social network, contact us, and our team of professionals will be happy to meet your requirements.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

Sign Up Now.

Follow.

Chat.

Contact Form.

    Name and surname*
    E-mail*
    Do you want to leave a mobile phone number?*
    Mobile phone number
    Company/Organization*
    Website
    What does your company/organization need?
    Do you know what results you want to achieve?*
    What results do you want to achieve?


      Name and surname*
      E-mail*
      Do you want to leave a mobile phone number?*
      Mobile phone number
      Company/Organization*
      Website
      What date would you like to make an appointment?
      What time?


        Name and surname*
        E-mail*
        Do you want to leave a mobile phone number?*
        Mobile phone number
        Company/Organization*
        Website
        Do you know what results you want to achieve?*
        What results do you want to achieve?


        Mobile & Email.

        Links.