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Google analytics offers a variety of opportunities and insights into how visitors behave on your site.

Google launched the 2020th version in October 4 Google analytics called GA4, and this month announced that from July 01, 2023, it will stop processing new data related to older versions of analytics (Universal Analytics).

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What you need to know about Google Analytics 4

GA4 is the latest type Google analytics that combines data from both applications and web pages at once. Everyone who has previous versions Google analytics installed can be upgraded to GA4. This will create new ones property to collect new data and this will not affect your current account Google analytics.

 

The difference between Universal Analytics and GA4

GA4 is a new, different version Google analytics and compared to the previous version there are several differences.

 

interface

The GA4 has a brand new data set that displays and differs significantly from the previous version. You shouldn't be surprised if you can't find some of the data you followed in the previous analysis.

screen image from Google Analytcs Dashboard 4

Tracking ID

To set up GA4 analytics tracking, instead Tracking ID (previous versions of analytics) needs to be set Measurement & ID starting with '' G- ''.

 

Event tracking

In the previous version Google analysts, all the events you follow had to follow category-action-label-value scheme. In GA4 analytics it looks a little different. Does not exist category, action and label options, there are already 4 types of events:

 

    • Automatically collected
    • Improved measurement
    • Recommended
    • Custom 

 

The first two types of events do not require any change in the code of the website or application.

In addition to the above, there are several other news, such as how to track conversions, the settings of tracking codes and others.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Nemanja Nedeljković – Senior Account Manager @Digitizer

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