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In one of the previous texts we wrote about inbound marketing and its advantages, and today we introduce you to the term outbound marketing. It is probably already clear to you that outbound marketing is something completely opposite to inbound marketing.
How to define outbound marketing?
Outbound (or "outbound") marketing refers to any type of marketing, where the company (ie brand) initiator and sends his message to the audience. This type of marketing includes more traditional forms of marketing and advertising, such as TV commercials, radio commercials, print ads (advertisements in daily newspapers and magazines, flyers, brochures, catalogs, etc.).
This type of marketing takes a lot of time and effort to get the message you want to send to potential customers.
Unlike outbound marketing, inbound marketing is a strategy in which you as a brand create content using, among other things, social networks. The goal of inbound marketing is to spread brand awareness. The goal is for people to learn about your company, and then, interested in the product or service you offer them, will visit your site and potentially become your customer.
It is an interesting fact that outbound marketing is less profitable than inbound marketing, but it is still used more often.
I'm people, what a temper
Is an outbound marketing strategy worth your time and money?
Although we have already mentioned that outbound marketing is less profitable than inbound marketing, there are still reasons why this strategy is still used, and successfully.
A hundred people, a hundred tempers! The fact is that people react differently to different types of advertising.
It is very likely that an older person will answer the phone and listen carefully to what the person on the other end of the line has to say, who is actually selling something using an outbound marketing strategy. Likewise, older people will prefer to watch advertisements on television, and are less likely to use social networks to get information about certain products. Simply, older generations are used to this type of advertising.
On the other hand, younger generations have grown up in a world where they can eliminate things they don't want to watch with one click, so they'll skip TV commercials and not listen to what a salesperson has to say over the phone.
This tells us that, no matter what marketing strategy you decide on, one of the most important things you need to do is to know your target audience, that is, to know who your potential clients are.
Inbound marketing is more complex to implement and takes more time than outbound marketing. However, inbound marketing is considered more profitable.
Neil Patel however, he claims that outbound marketing is often effective precisely because it is immediate. You don't wait for people to find you, you put your brand in front of people and initiate interactions.
Which strategy will you choose?
Made by Ana Korolija - Senior Copywriter @Digitizer