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Infographics is another marketing tool that emerged as a need to make statistical data and information, by combining images and text, transparent and, more importantly, visually interesting. Infographics also help us to understand and remember more complex information as well as to clearly present the results of research, surveys and the like.

numerous examples of infographics

How does infographics communicate with the audience?

With the development of technology, we get new information every day, so it becomes almost impossible to send it all. That is why it has become necessary attract the attention of users by making dry text, statistics, reports or other information even more interesting.

Communicating with the audience in this way will not only attract attention, but will inspire and motivate users to learn. The infographic should not contain too much text, but by using images, colors, shapes, graphs and illustrations, we lead the audience to intuitively understand the topic.

 

When will you use infographics most often?

Every time we want to summarize a topic and make it more transparent, visually interesting and understandable, and at the same time educate users, infographics are the ideal solution. In addition to presenting the results of research or surveys, infographics can also clearly present the results of campaigns, explain production processes, compare the characteristics of products or organizations, etc.

Another advantage of infographics is that we can summarize a large amount of data and information by combining images and text so that they take up minimal space. That is why it is not surprising that they are used on social networks and when creating websites.

Infographics clearly separate the wholes, so it is easy to search and get the necessary information in the text.

example of infographics

The process of creating infographics

 

  1. Key phrases

At the outset, try to clearly define the information that is most important to users. Such information should be particularly emphasized in relation to the rest of the text. This is how we establish a visual hierarchy that allows us to easily follow the flow of information.

If you do not sort parts of the text in this way, a large amount of balanced information and data could confuse users and thus miss what you wanted to say.

 

  1. Information flow (flow)

The next important step in creating an infographic is to define in time what you want to say. Design an infographic so that by establishing a visual hierarchy, you clearly and unambiguously guide users through information or story.

 

  1. Sketch

Be sure to make a sketch before you start designing. From the most basic drawing on paper to Wireframe-and this step will help you plan the space you need for text or data so that your infographics look harmonious.

 

  1. Design

Once you have clearly defined the first three steps, you can start with the design. Keep in mind that in infographic design, design is in the service of information and not information in the service of design. This means that shapes, images, colors and typography are not too intrusive but reduced and clear.

If you are a beginner or want to save time, you can find a large number of sites on the Internet and template-which can help you create infographics.

So, if you want to create an infographic that is fun but at the same time educational, some of the basic parameters you should be guided by are:

 

- Use lines, frame- these and text boxesto group related information.

- Always use the same color for key information

- Create a visual text hierarchy by using different font sizes or styles.

- Use pictures, icons and illustrations to further draw attention to key data or information.

 

If you are a beginner or want to save time, you can find a large number of sites on the Internet and template-which can help you create infographics.

 

  1. Test

Many people ignore this step, but consulting with colleagues or friends can help you get an impression of how the audience will react to your design.

With the development of animation and interaction between graphic elements, infographics have been implemented in new areas. As these fields evolve, it is clear that infographics will continue to be present, developed and share- this one.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Sava Spasic - Senior Graphic Designer @Digitizer

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