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Google Tag Manager is one of the free Google tools, about which we wrote in one about ours previous blogs. If you want to apply tags (code snippets, tracking pixels) to your website or application, Google Tag Manager is the right choice.

 

How do I access Google Tag Manager?

As for the others Google the products and tools you need gmail account through which you will access the platform. Google Tag Manager-u is accessed by road Google Marketing platforms. When logging in, select yours gmail account.

 

Creating a GTM account

When you access the GTM platform, in the upper right corner there is a field ''Create Account''. Click on it and fill in all the blanks.

screenshot from the google tag manager

After filling in the new fields, GTM will show you the main page of the platform. You need to install the GTM code, via additional plugins or manually.

What is important to differentiate is that there are 3 essential components to look out for. Those are: Tags, Triggers and Variables.

 

GTM components

Tags or a label represents the code that sends data to a system, say Google analysts. This code or code snippet is executed on a page or in a mobile application. Tags can be used for various purposes, but in most cases they are used to track whether someone has performed an "action" on our site. These can be filling out contact forms, clicks on sending emails, clicks on the phone number on the site, etc. Tags are activated via Trigger (triggers).

screenshot from the google tag manager

Triggers or triggers track certain events on the site, such as clicks, forms, or page loads. When an event is detected on a site that matches your trigger setting, all tags associated with that trigger are activated.

Variables or variables are part of the code used to represent the values ​​to be changed. For variables in triggers, these can be filters when some tag should be activated.

For example. Triggers the trigger ''Page view'' when the URL is variable www.digitizer.rs/news-stories/

 

Creating tags

To create tag, you need to select the option on the left '' Tags '', then click the button '' New ''. In the new window in Tag Configuration choose the type you want. If you want to follow from the site and Google analytics events, select in the '' optionsGoogle Analytics: Universal Analytics''.

screenshot from the google tag manager

You now select the type of bookmarks you want to track and adjust the options.

In this text, we explain the options for setting up tracking of clicks on the phone number on your site.

screenshot from the google tag manager

In the new screen, in ''Track Type"We choose to follow the event, that is. Events. The category of our event is ''Phone Calls'' and the action is '' Clicks ''. We will add and label ''Phone Clicks''. Of the other options it is important that in the field Google Analytics Settings enter yours Google analytics. After configuration tag, it remains for us to set the trigger for this tag.

screenshot from the google tag manager

The trigger is in this case Click - Just links. It is necessary to set the options as in the picture. The important point here is that we do not want the trigger to be activated on all link clicks, but only on those that contain "tel:" in the URL. This is the usual url that every click on the phone contains. If you have several phone numbers on the site, and you only want to follow one, enter that number after tel: + 3816 …… 

 

Testing

After adjusting the shutter button, click the button '' Save '' and a new tag will be displayed on the platform. To test whether it works, you need to click on the button Submit and then Preview in the upper right corner.

screenshot from the google tag manager

Enter the domain of the site where you installed Google Tag Manager code and try to click on the phone numbers. After that, return to the second window Tag Assistant. There you will be shown the test results, whether and which ones tagovi activated.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Nemanja Nedeljkovic - Senior Account Manager @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

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Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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