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Everyone who is in business today is aware that the appearance on the Internet has become the cornerstone of any successful business. The development of the Internet has contributed to this area of ​​marketing taking precedence. If you are not on the Web, it is the same as not existing. According to the research he conducted Google, 8 out of 10 customers are online at least once a day.What is Google marketing and how can I use it effectively?

Given that I Google the most used search engine, both globally and in our country, knowledge of the functioning and terminology of this ecosystem is of key importance for your business.

Marketing on Google

The first question that arises is what types of traffic and information flow exist on the site?

It is very important to distinguish the types of traffic on our site in relation to the source from which they come. Organic traffic consists of visits when using a search engine, while direct traffic consists of visits by people who enter your company's URL directly into their search engine. In addition, you need to understand the difference between all your traffic sources and how they are classified. Google Analytics is a tool that provides us with a wealth of valuable information about the type and sources of traffic that is generated on our site through Google-and.

 

 

Referrall: Traffic that occurs when a user finds you from a web address other than the main browser page

Social : Traffic from social networks, such as Instagram, Facebook, LinkedIn, Twitter

Organic: Traffic from search engine results that is deserved, not paid

Paid search: Search engine traffic is the result of paid advertising through Google Ads

E-mail: Traffic from email marketing that is correctly marked with an email parameter

Other: If the traffic does not fit into any other source it will be packed into the option Other

Direct: Any traffic where the source or address is unknown is entered directly into the search engine

Which of these modes of traffic is most important to your business?

Depending on the marketing strategy and the plan of how to reach the target group of Internet users, each of these types of traffic can have its value. Of course, organic traffic is the most desirable type of traffic on the site, and some would say the cheapest. But is that really so? In order for the content of our site to be evaluated by Google-and highly positioned it is necessary to spend a lot of effort and resources to create content that will deserve attention. This is especially difficult if we are competing in an area where there is a lot of competition. In some cases, it may be better to resort to paid traffic.

How do paid ads work on Google?

Google Ads (Google ads) is an online advertising platform which he developed Google, where advertisers pay for short ad serving, service offerings, product lists, video content, and incentives to install mobile apps within Google ad networks. Every second on Google2,3 million searches are performed, and most search results pages include Google ads. There are two parts to showing paid Google ads, one above the organic results and one at the bottom of the results page. The primary campaign in which we participate in the auction for displaying ads in search results is Search Network.

 

Google also offers ads that appear on Google Display Network. Display Network is an extensive collection of external third-party websites that have partnered with Google and agreed to show Google ads. Google ads on Display Network-u can be in text, image, video or rich media format and can be adjusted for different purposes. This includes remarketing and banner ads. If you use AdSense, your ads will appear in selected areas on sites that contextually match your product.

Google collaborates with businesses and organizations in a variety of ways. These businesses and organizations are called partners. E.g, over 2 million sites and applications that are not Googleare partners for serving ads. A very powerful and extensive network that guarantees that advertising will come in front of a large number of users and potential customers.

Is there a special channel when it comes to presenting videos?

Special Googlechannel YouTube works as one of Googleof these branches. It allows users to upload-they, view, rate, share, add to favorites, report and comment on videos. Gaining more and more popularity, YouTube it is also becoming an increasingly sought-after marketing channel. It is very important that come up with a striking name YouTube to the channel to attract an audience. YouTube has more than a billion active users. The platform is so extensive that it can be accessed at 76 different languages, which makes up 95% of the world's population. YouTube allows marketers to display unique content that viewers can easily use and share.

This platform also allows users who post videos to make money if their content has a large number of views. The generally accepted viewing time that counts as a view (view) at YouTube-is actually a full 30 seconds. Get on YouTube every minute upload- 400 hours of video material. YouTube can be a great way to promote brand awareness and reach out to more potential customers.

And what about the necessary analytics to evaluate the efficiency of video appearances?

YouTube provides powerful analytics that allows you to evaluate how your videos are performing and how you can improve your video content in the future. Reports of Fr. engagement-u na YouTube-u give an overview of the "quality" of your viewers. It doesn't make sense to have millions of views if people don't communicate with your brand. The number of subscribers, likes and dislikes, comments and video sharing are all parameters to pay attention to.

Analyzing YouTube metrics may seem challenging, but it’s crucial to assessing your channel’s performance. Learn more about viewers, how they discovered your videos, whether they liked the content or bored it, and much more to help you improve your future videos.

Let's go back to the very beginning of the story. All these platforms and services provided Google offers can be connected and integrated with Google Analytics and thus make it easier for us to review all important data in one place.

Showing your ad in front of a large audience of users Google The service will definitely improve your business and increase your brand awareness. And statistics and data that Google provided as feedback will help you to be in the right place at the right time.

We tried to give you an answer to the question what is marketing on Google? Digitizer is here to give you advice and help and remove any doubts. Contact us today!

Made by Nemanja Nedeljkovic - Senior Account Manager @Digitizer