Printed material is less and less used for marketing purposes and the digital world has been around for a long time…
Flat design is another trend in graphic design that has essentially emerged as an aspiration towards minimalism. This direction in graphic design has gained its popularity thanks to it Google-u, Windows-u i IOS-u, ie the aspiration of the user to look for the "environment" with which they are familiar. With this text, we will try to explain what it is flat design as well as its advantages and disadvantages.
What is Flat Design and what are its advantages and disadvantages?
Simply put Flat design is, as the name suggests, combining two-dimensional graphic elements with striking colors with the absence of the use of light, shadows, reflections, textures, plans and other 3d elements.
What are the benefits of flat design?
Due to its simplicity of application of graphic elements, flat design is considered to be “user friendly“And can be easily adapted to different screen formats and dimensions, so it's no wonder it's most commonly used in website design and mobile application design.
Geometric shapes, icons, images or typography are graphic elements that are easy to organize, move and scale to create a harmonious composition.
In this way, it is easier for designers to adapt the design to the content and not the content to the design.
Flat the design is also characterized by clean and legible typography. Simple and modern fonts without shadows, embellishments and other effects help users to follow the text more easily and focus on the content and not the form.
U flat serif fonts are more commonly used in the design, but this may not be the rule. Serif fonts can be very effective for use in titles or text that we want to emphasize.
Although flat design quite popular and practical, you should not always insist on it because it has its drawbacks.
Disadvantages of flat design
In an effort to make design original, designers often make the mistake of neglecting functionality, the so-called "overdesign“. Thus, for example, the visual hierarchy may be missing or important functions may not be easily visible and parts of the text may not be legible. All this can confuse users so that they lose interest in a website or application, no matter how attractive they are to the eye.
Originality and authenticity
On the other hand, avoiding the above-mentioned shortcomings can lead to the design not being original and interesting or reminiscent of something that has already been seen. This is also not a good solution because authenticity sets the brand apart from others.
Therefore, the principles of flat design should be well studied before each project and the disadvantages should be turned into advantages in order to attract the attention of new and justify the trust of existing users.
How is it flat design has long been present, marketing experts and designers have adapted the style so as to cover the shortcomings by introducing some of the forbidden elements such as shadows or plans but so as to be in the nature of flat design.
Research flat design in your work, try to design each element with a tendency towards minimalism and without unnecessary details so that you are focused on users and functionality to provide a unique and recognizable interface.
Keep in mind that Flat design is not a rule to be strictly adhered to, but a trend that has been around for a long time, so it can already be called a style that easily adapts to new technologies such as NFT.
Made by Sava Spasic - Senior Graphic Designer @Digitizer