Skip to content

Perfect logo, which will appeal to absolutely everyone is very difficult to create, not to mention impossible. There will always be the one: "What exactly is that font?", "Let's try another color?", "What does this represent?", "Why don't you try it like this?", Etc. The number of questions and requests that, most often, only deviate from the final solution can be unlimited.

Still, it is possible create a logo which "hits the center", attracts attention and, above all, represents the brand for which it is intended in the best way. That is why, before you start creating, it is necessary to put together a good one brief which will guide the design process itself.

a desk with design tools and designers who create

What exactly is a brief?

Brief is, of course, a word taken from the English language and essentially does not translate literally as "meeting" but is a document that defines all the necessary information to create a logo.

This information, most often related to business, description of products or services, defining the target group, defining the style or aesthetics of the entire brand, as well as information about deadlines.

   

Business

The first step is to gather information about the brand such as business, products or services, market, etc. This kind of information is mainly used by designers when choosing a form, shape, color or typography using experience as well as knowledge of theory and trends. Graphic designers generally know which design techniques work well for different types of products, audiences and industries.

Consider all aspects of the product or service, production processes in the company, target groups and competition within the industry.

 

Brand

Defining the value of the brand creates the aesthetics and style itself, ie whether the logo will be modern or not vintage, playful or calm, detailed or stylish. Designers often have the ability to visually convey such values ​​to graphic logo solutions.

The name itself can play a big role in the design. Apart from the fact that it is important whether you use uppercase or lowercase letters, joined or separated words or print the name in one or more lines, you can use the space as well as the shape of the letters to create striking shapes that explain the brand.
There are also cases when the slogan is implemented in the logo design and through brief it should be defined whether it is striking enough to be an integral part of the logo or presented so that it can be placed or removed depending on the size and display.

 

Logo types

By determining the desired logo format, you can save a lot of time and effort in the design process itself. Even if you are unsure you can suggest a few types and formats that you think might suit.
Logos can be: Monogrami, Typographic, Pictograms or symbols, Mascots, Coats of arms or a combination of several styles.

a large number of logos on the screen

color

Many believe that the choice of colors should be left to the designer for the sake of knowledge theories and color psychology, but you should definitely consult the box brief-and give at least some general suggestions from which the color palette will be clearly defined later.

 

Inspiration

Some call it inspiration, others the mood board, mostly this is the part brief-in which you will show the designer how you think. Make a selection of logos or brands you like and forward the images to the designer. As this is a private document that you will not publish, you can use any logos, regardless of copyright.

Also, as part of inspiration, you do not have to use only logo images, but also color palettes, similar products, packaging, or all the material that can help the designer recognize the type or style of logo you want.

 

Deadlines

The most common mistake made in the process of creating a logo is a very short time frame. And if the end result looks like something that could have been done in a short period of time (a few minutes or hours), the time required for research and sketching is often neglected. The more time you leave for logo design, the greater the chances that you will get good graphic solutions.

You can find a bunch of sites on the Internet that offer ready-made solutions or generic logo creation. What still gives designers an advantage over such sites, in addition to unique and original solutions, is precisely brief which provides the ability to adapt primarily to the needs of brand promotion and the values ​​you want to convey to the target group.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Sava Spasic - Senior Graphic Designer @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

Sign Up Now.

Follow.

Chat.

Contact Form.

    Name and surname*
    E-mail*
    Do you want to leave a mobile phone number?*
    Mobile phone number
    Company/Organization*
    Website
    What does your company/organization need?
    Do you know what results you want to achieve?*
    What results do you want to achieve?


      Name and surname*
      E-mail*
      Do you want to leave a mobile phone number?*
      Mobile phone number
      Company/Organization*
      Website
      What date would you like to make an appointment?
      What time?


        Name and surname*
        E-mail*
        Do you want to leave a mobile phone number?*
        Mobile phone number
        Company/Organization*
        Website
        Do you know what results you want to achieve?*
        What results do you want to achieve?


        Mobile & Email.

        Links.