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If you are older than 40, there is a high probability that you do not know what TikTok is at all. It is a platform for sharing video content lasting up to 60 seconds and aspires to become the fastest growing social network in the world. The main user group of this social network are people between the ages of 16 and 24.
Amazing statistics and progress TikTok
The incredible statistics that follow TikTok show that over time, this application is becoming an increasing hit all over the world, and not only in China, where it was originally created and experienced its first popularity.
Monthly number of users
TikTok was introduced in September 2016, and three years after its introduction, we can freely say that its popularity has exploded. It currently has over 500 million active users worldwide, which puts it ahead of well-known social networks such as: Twitter, LinkedIn, Pinterest i Snapchat.
In order to have a better idea of what this progress is like for a period of 3 years compared to other platforms of that type, it is best to compare it with the statistics of some other social networks. In order to reach this number of users On Facebook it took 4 years, a Instagram even 6 years, which is twice as long.
TikTok is in the top 5 on the list of most downloaded applications in 2019 with about 180 million downloads, which is a growth of about 70% compared to 2018. Another interesting fact is that this is the only application in the top 5 that is not owned Facebook.
In addition, TikTok is the most downloaded application in Apple App Store with more than 33 million downloads.
TikTok is a complete hit with the younger generations
TikTok is really a hit when it comes to hanging out with the young world. 41% of users of this social network are between 16 and 24 years old.
A complete hit with the young, and the older generations haven't even heard of it. You may be wondering how and why? For a start, the popularity with the younger generations can be explained by the fact that the creators of the application decided from the very beginning to choose those younger than 18 as their target group.
In a way, you can say that the creators of the application understood the younger generation in a better way than the competing applications. With a certain target group from the very beginning, they understood the habits and inclinations of this age group, which is why they created an application for social networks that provides its audience with exactly what they are looking for.
What sets TikTok apart?
How is it that this application has experienced such a jump in popularity and what is it that distinguishes it? The answer is in the target group for which this application was made. The creators of TikTok have researched their target group very well and what is current and attractive to them.
Basically, the use of artificial intelligence allows filters to track the face throughout the image, as well as displaying the desired content in feed, this application is able to provide users with exactly what they want and what interests them. This is what sets TikTok apart and brings it many users.
Content on TikTok
The interesting content is the one that makes the main difference and that is what sets this platform apart.
This is a platform where only videos can be published. The main thing is the numerous filters and various music that can accompany the recording.
In this way, each user of TikTok becomes an "expert" for video editing and each video gets an additional interest due to the filters and music that you choose.
There are a few things that are especially represented on TikTok, such as funny videos, challenges and choreography with imitation of singing.
Challenges are especially interesting and they can easily go viral around the world. The challenge works in a specific way because each user who performs it uses the same music and the same movements on the recording. It is interesting that the challenges mostly contain more and more things at once, music with choreography is often used and a face filter, and of course, like everything on TikTok, they are mostly funny videos.
Can TickTok be used for marketing?
What can this platform offer when it is digital marketing in question? As for sponsored posts, the testing phase is still ongoing at the moment. In America and Europe, there is currently the possibility of sponsoring posts, but there is no possibility of bringing them to the profile.
TikTok is currently good for advertising applications, because there is a possibility that with just one click you can find yourself in Google or the App Store and download the application.
Of course, all influencers can apply marketing techniques that are applied to others as well social networks such as YouTube i Instagram, which are cost-effective only if your product suits the majority of their audience.
TikTok is primarily a social network designed for fun and funny videos, just as the vast majority of users use it.
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Made by Andrej Jovanović - Account Manager @Digitizer