Skip to content

Photography as well design is considered an applied art that represents the creative and unique vision of the author. However, even if often a good photo appears as a result of instant inspiration and "caught" the right moment, it is important to understand that knowledge of the theory is the basis that often makes the difference.


Rules of photo composition

One of the essential things from theory is knowing the basic rules of photography composition. In this text, we will state what those rules are and how to apply them.

What is composition?

The composition of photography, as with other visual arts, represents the arrangement of elements in a certain space, frame or format.


Elements of the photo can be:

  1. Shapes
  2. Form
  3. Textures
  4. color
  5. Empty space


Well-composed elements create a visual hierarchy and as such attract the attention of the viewer.

There are many rules of composition and it seems that new ones are constantly appearing as a result of experimentation and experience, but we have singled out the basic ones, with the use of which you can significantly improve the quality of photos, especially if you are not a professional.


Rule of thirds

The rule of thirds is perhaps the most well-known rule and is very easy to apply. The basic thing is to divide your frame or format into approximately three equal parts along the horizontal and vertical axis so that you get a grid of 9 equal fields.

The elements should then be adjusted to those fields or to the lines and dots that separate them. The extent to which this rule is applied, whether it is for landscapes, portraits or other motifs, is also shown by the fact that the screens on mobile phones or cameras are often already visually divided by guidelines to facilitate the application of this rule.

The Golden ratio

The term golden ratio will be more familiar to many from geometry or architecture, but it is also used when creating compositions in art and photography. We should be honest and say that this rule is mainly used by more experienced photographers and is applied when the photo has more details and it is not really possible to apply the rule of thirds

Instead of nine equal rectangles, the frame is divided into a series of squares that form a golden spiral, also known as the Fibonacci spiral, which resembles a shell.


Creating the effect of the third dimension through plans make the photo richer and therefore more interesting for users. Photos with clearly defined plans are also grateful for the design and addition of graphic elements.

The effect of the third dimension is most easily achieved when the objects in the foreground are crystal clear and brighter, while the more distant objects are blurred (blurred) and darker.

Also, photos with an emphasized perspective give a distinct effect of the third dimension and depth.

Guide lines

While looking at a photograph, our eye unconsciously follows the flow within it. A flow that is primarily defined by lines and objects. What is characteristic of this rule of composition is that, with the help of guides, we clearly indicate to the users how to observe the photo according to the visual hierarchy.

Symmetry and asymmetry

Perfectly symmetrical photos like, for example, reflections on the surface of water, have a special kind of aesthetics that attract the attention of users, that is, observers.

However, rules like this simply provoke the rebellious side, if you break it, and thus asymmetry was founded as another rule.


"Learn the rules like a pro, so you can break them like an artist."

Pablo Picasso

Negative space

Once you have decided on the subject you are photographing for aesthetics but also for functionality, it is important to leave room for it to "breathe", that space is called negative space because it does not contain elements important for photography.

A common mistake made with this rule is leaving too much negative space so that it "swallows" the subject.


The natural environment around the subject you are photographing, for example, a window, a door, or even a forest path framed by branches, etc. can define the frame for you by creating natural margins. It is also called frame in frame.

Photos like this also have depth and are soothing to the human eye.

These are just some of the rules of photo composition that are most often used and are considered the basics. Over time, with the acquisition of experience, photographers adhere to these rules less and less and develop their own, recognizable style.

For photographs used for commercial purposes, it is much more important that the subject is crystal clear and, to put it mildly, content is much more important than aesthetics. Such photos are easier to process and frame according to the needs of the project.


For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Sava Spasic - Senior Graphic Designer @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

Sign Up Now.



Contact Form.

    Name and surname*
    Do you want to leave a mobile phone number?*
    Mobile phone number
    What does your company/organization need?
    Do you know what results you want to achieve?*
    What results do you want to achieve?

      Name and surname*
      Do you want to leave a mobile phone number?*
      Mobile phone number
      What date would you like to make an appointment?
      What time?

        Name and surname*
        Do you want to leave a mobile phone number?*
        Mobile phone number
        Do you know what results you want to achieve?*
        What results do you want to achieve?

        Mobile & Email.