Skip to content

Another way to promote brand is to spread information by sending newsletters via e-mail. The advantage of this format is that you don't send dry text, but that you use designed content to attract the attention of potential customers, as well as to strengthen the trust of existing consumers or users. The best email marketing campaigns are woven from effectively designed email newsletters.

 

Newsletters and how to create them?

What are the advantages of such a campaign, and how will you make it more attractive to consumers, we will try to explain in the following text.

In order to start with this type of campaign, you first need to familiarize yourself with the entire process and all the key steps and elements.

 

Set clear goals

As with any other campaign, in order to create a plan and content for your newsletters, it is necessary to define what you want to achieve. Whether you want to share information about new products and technologies, increase the number of visits to your website, or bring in new and strengthen the relationship with existing customers, it is necessary to align content with goals.

In this step, it is very important that you define the audience you want to address, that is, that your primary goal is not the largest number of addresses, but the largest number of users who will be interested in your e-mail.

Create an e-mail database

In accordance with the previous step, one of the basic rules for such drips is that you do not send spam and that users must agree to receive your e-mail by voluntarily signing up (subscribing) for your newsletters.

You will most easily attract users to sign up for your newsletter by creating opt-ins in slides, pop-ups or other easily visible elements on your website that will lead to the sign-up form with one click.

On the other hand, share the registration invitation on social networks. If people follow you on Facebook or Instagram, chances are they'll be interested in your newsletter too, so when you post content on your pages social networks, post a link to the application form.

And the third way you can increase your e-mail base is to post a link to subscribe to the newsletter e-mail list at the end of each blog text. If the text has kept them interested until the end, chances are they will want to read more.

Within this step, it is very important that you follow the rules for sending the newsletter. Which means always clearly indicating your e-mail address and offering users an easy way to unsubscribe from your e-mail list. Also, it is important that the application process is not automated.

Plan the content

The next step in creating a newsletter is that your e-mail is not strictly advertising, but that you include content that also concerns the brand, but that it is additionally interesting for users.

So, for example, you can include how-to tips, a blog, expert advice, testimonials, video material, or scheduled events such as trade shows, promotions, and the like.

 

Design

Once you've gone through all the steps involved in planning a newslatter strategy, it's time for design. And if the content should be more important than the form, it is also important that your e-mail looks attractive at first glance, what modern vocabulary says, to be catchy.

It is recommended not to spend time designing each newsletter individually, but to create a template that you can easily adapt to the content. You can create multiple templates if you have multiple themes, but make sure they match each other in terms of style, fonts and colors. Even if you are unable to hire professionals, you can find pre-designed templates online.

The most important thing for a template is that it is simple and that you can easily implement text, images and other material into it. Keep in mind that the format and design should be adapted to mobile phones, because this is exactly how most users will read your e-mail or newsletter.

The dimensions, of course, can be different, but if you are not sure, it is best that the width of the format is 600px with a 30px margin on both sides. The length is adjusted to the content.

However, the essence of newsletter design is that users like to quickly and easily go over the text so that they do not spend too much time reading without getting all the necessary and useful information. Adapt the design to the readers, don't expect the readers to adapt to the design.

It should play a key role in the design good selection of photos. Use photos and images that follow the text but also attract the attention of users, and at the same time represent the brand in the best way. Use compressed images that are not too heavy so that the e-mail opens quickly.

At the end, you should add details that will enrich the design of your newsletter and at the same time direct users to further steps. So we return to the beginning and the story about the goals of the newsletter campaign, so perhaps one of the indispensable elements is the CAT (call to action) that directs users to visit the site, social networks or purchase a product. The CAT should clearly stand out from the rest of the text and be easy to see.

Just as you can promote a newsletter through social networks, you can also promote social networks through a newsletter. Adding links, i.e. icons, in addition to a more attractive design, also encourages brand awareness (brand awareness).

Finally, although we assume that you are anxious to release the newsletter as soon as possible in order to bring results, the advice is to review the e-mail a few more times and test it with your colleagues. Check for typographical and grammatical errors as well as functionality and readability. Check how your e-mail will be displayed on a mobile phone as well as in different browsers.

A few days after you send the e-mail, check the analytics such as delivery rate (how many e-mails arrived at the address), open rate (how many were opened), number of clicks within the e-mail, spam report and other information that can help you how to improve future newsletter e-mails.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Sava Spasic - Senior Graphic Designer @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

Sign Up Now.

Follow.

Chat.

Contact Form.

    Name and surname*
    E-mail*
    Do you want to leave a mobile phone number?*
    Mobile phone number
    Company/Organization*
    Website
    What does your company/organization need?
    Do you know what results you want to achieve?*
    What results do you want to achieve?


      Name and surname*
      E-mail*
      Do you want to leave a mobile phone number?*
      Mobile phone number
      Company/Organization*
      Website
      What date would you like to make an appointment?
      What time?


        Name and surname*
        E-mail*
        Do you want to leave a mobile phone number?*
        Mobile phone number
        Company/Organization*
        Website
        Do you know what results you want to achieve?*
        What results do you want to achieve?


        Mobile & Email.

        Links.