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Nowadays, people are overwhelmed with information, so it becomes difficult to find one that can actually be useful to us. This certainly applies to the internet as well. What's more, it is perhaps the most pronounced here. 

 

This "crowd" makes the job of advertising quite difficult.

Everyone is competing fiercely for more consumer attention. The primary thing that every retailer should know is that today's consumers care little about traditional marketing messages, and 98% of users do not trust ordinary advertisements and promotions.

Video triggers emotions

So, those who still promote their offer exclusively in the traditional way of advertising risk being coldly received by the audience, and such promotional campaigns are mostly ignored. What, then, is the best possible way to attract the attention of consumers today? Marketing experts point to video marketing that can influence the emotions of viewers.

 

Once the viewer sees your video, they will start seeing you everywhere. This phenomenon is known as the Bader Meinhof effect - and if used strategically, can lead to great success of your marketing efforts.

 

Have you ever seen an advertisement for something, for example, sneakers, which did not necessarily stand out? You don't think much about them, but suddenly, you start to see the same sneakers everywhere. It is a phenomenon that happens once you see something, and then it seems to you that you have become surrounded by that product wherever you turn. In commercials, in conversation, on the street, wherever you look. Or are you crazy, or maybe this pair of sneakers really found itself all around you in the blink of an eye?

There are actually two things happening. First, our natural selective attention is triggered without us being aware of it, which is why we remember the commercial we saw. Secondly, we get a biased impression which confirms our opinion that everyone now wears these sneakers.

 

In marketing, you can use this psychological trick to guide the consumer. Show them a video on your site, then show them a banner ad on another site, and finally show them an ad on social media. 

 

Our brain can process images 60.000 times faster than text. Sounds amazing, doesn't it?

Primate video format

Although these statistics have yet to be proven, they justify something we so deeply believe to be true - that visual materials are more powerful and effective than any other form of communication. Research has shown that the human brain can recognize images in just 13 milliseconds. Combine that with sound and moving images and you get one powerful marketing tool.

 

Because video activates both the sense of sight and the sense of hearing, it tells a more compelling, memorable story than any other medium. Video can covertly influence user behavior, awakening memories or nostalgia, fear or curiosity. This emotional response of your viewers is what stimulates their passion and builds a stronger bond between them and your brand.

 

We can conclude that the video format is taking precedence on the basis of recent updates of social networks, which are increasingly forcing just such content:

 

  • Instagram TV
  • introduction facebook watch button
  • ThruPlay optimization of Facebook-u
  • the emergence of new social networks such as TikTok, which is based exclusively on video content, etc.

 

Video is without a doubt a powerful tool. Make viewers feel special, answer their questions and meet their needs. The more you get to know your audience, their behavior, the more ready you will be to make a good video.

Made by Vladimir Bojic - Senior Graphic Designer @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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