Skip to Main Content

Let's start with what they are and where they all appear googledisplay ads. When we mention Google ads, the most common ones that come to mind are ads that appear on search results. However, Google there are a few more options when it comes to advertising and these are googledisplay ads. In our new blog, we have mentioned some important tips when creating googledisplay ads.

a smartphone in hand with a Google ad logo on the screen

Important tips for Google Display ads

They appear on Google Display Network, a set of websites where your ad can appear. Millions of websites, that's all Google Display Network.

In one of the previous texts we wrote about the most common creation errors Google Search ads, and today we bring you some tips when creating googledisplay ads.

 

Targeting

Code googledisplay We distinguish 2 most common types of advertising: keyword i Topic targeting.

If we choose to target by keywords, our ads will appear next to content that matches the given keyword.

When targeting by topic, select a group of websites that are related to your industry. This reaches a wider audience, as the ad will appear on a group of thematically similar websites.

a screen from the Google Ad Dashboard with tagging settings

List of excluded website topics

Exclude on Google multimedia advertising websites that are outside the scope of what you are advertising. The last thing you want is for your ads for products or services to appear in places that have nothing to do with you.

 

Simplify banners

Your ads should be clear, visually appealing and simple. When this balance is achieved in the right way, the ad will be clear and will have the greatest impact.

 

Remarketing

O benefits of remarketing we wrote when we talked about AdRoll platform. Next to AdRolla, googledisplay Network is a great choice for remarketing, re-advertising.

Remarketing is basically showing your ads to users who have already visited your site. This method may seem "too aggressive", but it works, because the people you are advertising again have already expressed interest in you.

 

Make banners in multiple formats

You may think that wasting time and resources is creating banners in every possible format, but this can be crucial due to the fact that some websites only support one format. If you are one of the few advertisers with a certain format on the listed websites, you increase the exposure of your ads.
In addition to the above tips, you should also experiment, do A / B testing if you have the budget options.

More on the importance of advertising on Google network read here.

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Nemanja Nedeljkovic - Senior Account Manager @Digitizer

Back To Top