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A turbulent year is behind us. Many things in our lives have changed, some perhaps irreversibly. The pandemic has changed many rules of the game. Online shopping and ordering have seen a huge increase. That's where it's from Internet Marketing gained even more in value for each business. What does the new 2021 bring us and what could be the main trends in digital marketing we tried to respond in our new blog.
Trends in digital marketing in 2021.
These are some of the trends that we believe will mark the coming year. Of course, the world of digital marketing is extremely dynamic and challenging and can encompass a much broader picture of what affects a campaign’s results.
Purchase on click
We expect social networking platforms to explode as a sales channel, with easier and easier integrations, allowing users to complete a purchase without leaving the app. Company study SproutSocial found that 46% of users Instagrambought one or more products presented to them in a sponsored IG post.
Could companies reorient sales exclusively through social networks? It remains to be seen what the health situation will bring us in 2021, but there is no doubt that online shopping is the future of business and commerce. The pandemic has dramatically increased the amount of time people spend online, which includes the way they research products, brands and organizations. This change has created new opportunities for retailers to increase reach with new audiences and reconnect with longtime customers.
Businesses should be willing to devote more resources to social media marketing in 2021.
Do we hear each other?
Voice search is not currently part of Google-this algorithm, but it is certainly its future. Although this type of search has not yet taken root in our country, be sure that it is only a matter of time before it becomes a part of our everyday life.
Many users will prefer to use voice to search instead of writing. Voice Search refers to a smartphone, laptop, or a special feature of a device that allows users to search the Internet by talking to a smart device or virtual assistant and allowing them to enter a search query, instead of users typing it themselves.
SEO experts reveal that voice searches give different results than text searches. We believe that 2021 will bring a further increase in this way of searching. And that will force SEO to adapt it to the new circumstances.
Customer segmentation is not a new thing, but we expect it to reach new heights in 2021. Big technology companies like Google-a Facebook-and have so much stored data about their users, that they can understand the target audience at an extremely deep level. The large algorithms of these companies can microsegment the perfect audience for your digital ads
The goal is, of course, greater customer engagement and retention, leading to lower ad costs and higher value for customers. Yet the number of changes announced for this year when it comes to the way the industry is currently tracking, targeting and retargeting customers will undergo major changes. One of the ideas on how to deal with these changes is to present a valuable data collection proposal to potential clients, to convince them that their data will be safe and used solely to benefit them.
As digital marketing technology becomes more sophisticated, it should come as no surprise that we will witness marketing automation becoming a necessary mainstream. Customer travel is so dynamic and fluid, with dozens of touch points across multiple devices, that the use of sophisticated attribution models is the only way to predict outcomes and accurately calculate return on investment. In time, it will be almost impossible to manually track these numbers.
This is where the marketing automation platform comes in. Although marketing automation software has been around for years, developers regularly work on perfecting these tools. In 2021, this technology will be further developed, enabling retailers to better convert potential customers, generate personalized content and track results. Automation is the future of digital marketing.
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Made by Nebojsa Radovanovic - SEO Expert @Digitizer