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Instagram, one of the most popular social networks today, is continuously evolving to meet the needs of its users and marketers. Like agency with many years of experience in managing social networks, we recognize the importance of following trends in order to make the most of this advertising platform.

 

Top 7 Instagram trends

In this blog post, we'll explore the top 7 Instagram trends that you should not only follow, but use to improve your marketing strategy.

 

Video content dominates

Video content has become king on Instagram. Shorter video clips, Reels, IGTV - these are all formats that dominate the Feed. Short video content is a great way to grab your audience's attention because it allows for quick information consumption and viewer engagement.

In addition, the Instagram algorithm often favors video content, giving it more visibility than static photos.

 

Authenticity and transparency

In today's world full of brands and advertisements, consumers value authenticity more than ever before. Therefore, instead of perfectly correct photos, focus on depicting real situations. Sharing honest stories about your brand and communicating transparently with your audience will help you build trust and loyalty with your followers.

 

Interactive content

Interactive content is the key to engaging your audience on Instagram. Polls, questionnaires, quizzes, live video streams - these are all tools you can use to encourage interaction with your followers.

This type of content not only increases engagement, but also allows your audience to feel included and important to your brand.

 

Micro-influencers

While macro-influencers are still present on Instagram, micro-influencers are becoming an increasingly popular choice for brands. These influencers have fewer followers, but often specialize in specific niches and have extremely engaged audiences. Working with micro-influencers can be a very effective strategy for reaching your target audience and building authentic connections with consumers.

 

Story Ads

Story Ads have become an indispensable part of Instagram advertising. These short, vertical ads appear between users' Stories and have huge attention-grabbing potential. Use creative ways to tell your brand's story with Story Ads.

Because Stories move quickly, your ad needs to be quick and effective to capture your audience's attention.

 

Ephemeral content

Ephemeral content, such as Stories and live video streams, attract users' attention because they offer instant and authentic content that disappears after a certain time. This is a great way to connect directly with your audience, show them "behind the scenes", or involve them in real-time events. In addition, this type of content often encourages immediate reactions and audience engagement.

 

Eco-awareness and social responsibility

More and more users are appreciating brands that stand for environmental protection and social responsibility. Therefore, show your engagement in these areas through content that promotes eco-awareness, social action and community support. This could include sharing information about your brand's sustainable practices, participating in charity events, or encouraging your audience to join your efforts for a better world.

 

Instagram is a platform that is constantly changing and developing, but also provides numerous opportunities for brands and marketers. By following these seven key trends and adjusting your strategy accordingly, you can maximize the potential of this platform and achieve success.

Remember, constantly following trends and experimenting with new strategies is key to maintaining competitiveness on Instagram and achieving long-term success.

 

For more news and interesting stories visit our blog page or follow our Instagram profile.

Made by Nemanja Nedeljković – Senior Account Manager @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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