Remarketing campaigns are an important part of the Google Ads strategy. In the world, more and more devices are connected…
Google Ads is one of the most popular and effective ways to attract users to your site. Believe it or not, as many as 75% of computer searches in the world come through Google search. To show your ads target audience you need to avoid some of the most common mistakes.
Common mistakes when creating Google Search Ads
In our previous blogs, we wrote about how to make yours Google make your ads more effective as well as how to improve your ad position on the search. We now introduce you to the most common creation errors Google Search ads.
Insufficient use of Google extensions in ads
Google Sitelink Ad extensions are the most appealing addition to an ad that appears on display and most often have the potential to take up a lot of space. Of course, in addition to the above Sitelink extensions There are many other add-ons available to you. These add-ons can also be a call to a phone number, address, text extensions (sending an SMS directly to the desired phone number), additional descriptions and many others.
Automatically accept all Google "recommendations"
Google "Recommendations" mean a lot and sometimes they can help a lot to optimize as much as possible Google campaigns. However, it happens that Google it often offers a significant increase in the current budget as the main recommendation in order to achieve even better results. In addition, one of the most common recommendations is to change the bid strategy to "Maximize Conversions''. This change can disrupt your campaign a lot, and you're not guaranteed to get more conversions for the same amount, especially if you don't already have enough conversions to Google could search.
Overlook Demographic targeting
When they are mentioned Google Search ads, when creating and optimizing a campaign, everyone focuses on keywords and phrases. Many forget to adjust the target group by gender, location, age and this is often overlooked. Many skip this step when creating a campaign.
Google Search Ads are not banners, and the goal of advertising on search results should not be to display as many ads as possible. Many also chase position number 1 and use keywords that are too "broad" and include a large number of phrases, many of which are not relevant to their campaign.
Made by Nemanja Nedeljkovic - Senior Account Manager @Digitizer