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Google Ads is one of the most popular and effective ways to attract users to your site. Believe it or not, as many as 75% of computer searches in the world come through Google search. To show your ads target audience you need to avoid some of the most common mistakes.


Common mistakes when creating Google Search Ads

In our previous blogs, we wrote about how to make yours Google make your ads more effective as well as how to improve your ad position on the search. We now introduce you to the most common creation errors Google Search ads.

a screenshot of a browser with a large Google logo

Insufficient use of Google extensions in ads

Google Sitelink Ad extensions are the most appealing addition to an ad that appears on display and most often have the potential to take up a lot of space. Of course, in addition to the above Sitelink extensions There are many other add-ons available to you. These add-ons can also be a call to a phone number, address, text extensions (sending an SMS directly to the desired phone number), additional descriptions and many others.


Automatically accept all Google "recommendations"

Google "Recommendations" mean a lot and sometimes they can help a lot to optimize as much as possible Google campaigns. However, it happens that Google it often offers a significant increase in the current budget as the main recommendation in order to achieve even better results. In addition, one of the most common recommendations is to change the bid strategy to "Maximize Conversions''. This change can disrupt your campaign a lot, and you're not guaranteed to get more conversions for the same amount, especially if you don't already have enough conversions to Google could search.

screen from the google ads dashboard with campaign settings

Overlook Demographic targeting

When they are mentioned Google Search ads, when creating and optimizing a campaign, everyone focuses on keywords and phrases. Many forget to adjust the target group by gender, location, age and this is often overlooked. Many skip this step when creating a campaign.

screen from google ads dashboard with demographic targeting

Broad Keywords

Google Search Ads are not banners, and the goal of advertising on search results should not be to display as many ads as possible. Many also chase position number 1 and use keywords that are too "broad" and include a large number of phrases, many of which are not relevant to their campaign.

screen from google ads dashboard with the option to add broad keywords

In the blog, we mentioned some of the most common mistakes when creating Google Ads Ads, a little more about how to make yours make your ads more effective read in our previous blogs.


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Made by Nemanja Nedeljkovic - Senior Account Manager @Digitizer