In the digital age, where trends and platforms are constantly changing, it is important that brands remain…
Social media have become a global marketplace, making stores on these platforms indispensable for businesses looking for expansive reach and visibility. These modern storefronts provide customers with easy access to a company's products or services, anytime, anywhere, effectively showcasing the offering with rich visuals and compelling descriptions. This not only increases customer engagement, but also drives sales.
Furthermore, social media stores offer businesses valuable consumer insights, allowing them to tailor their products and services to better satisfy customer needs. They also foster direct interaction with customers, promoting stronger relationships and loyalty. With the rise of mobile commerce, the seamless shopping experience offered by these stores has become crucial. They are key to effective targeted advertising, allowing businesses to reach potential customers based on their interests and demographics.
Social media stores also encourage customer reviews and feedback, providing businesses with valuable insights to improve their offerings and customer service. They serve as an easy platform for businesses to share updates about new products, offers or sales events, keeping customers informed and engaged. After all, a store's social media presence can significantly increase a business's brand awareness, reputation and profitability in today's digital age.
TikTok Shop officially launched in the US
One of the social networking giants, TikTok, has stepped in to fulfill the sales ambitions of its users by launching the TikTok Shop, for now in the United States. With inspirational hashtags like #TikTokMadeMeBuyIt, the company now aims to revolutionize the culture of online shopping.
TikTok Shop adds shopping videos and live streams directly to the "For You" feeds of its 150 million US users. The new e-commerce feature, which was initially spotted in April, offers a range of tools that allow brands to sell products directly within the TikTok ecosystem.
TikTok Store Features for Businesses
The TikTok Shop extends beyond feed videos and live streams. Users can discover new products through the search bar within the TikTok app, filtering results for shopping.
Businesses and brands get a dedicated "Shop" tab to display products and promotions.
This includes a product showcase where users can read reviews and buy directly from your brand profile. In addition, sellers can take advantage of "Fulfilled by TikTok" - a new logistics solution where TikTok manages storage, collection, packaging and delivery.
The platform even includes an affiliate program, allowing popular influencers and creators to earn commissions by promoting TikTok Shop products.
Creators must have at least 5.000 followers and be 18 years of age to qualify for the TikTok Shop Affiliate Program. TikTok Shop has integrated with well-known e-commerce platforms such as Shopify, WooCommerce, BigCommerce, Magento and Salesforce Commerce Cloud. This should make it easier for existing e-commerce sellers to start selling on TikTok without creating a new store from scratch.
Although the potential for TikTok Shop is huge, there is always the question of data privacy. The company has a difficult task in ensuring that privacy and security concerns are respected, mainly due to past controversies surrounding user data.
TikTok is committed to user security and privacy, working with trusted third-party payment platforms for transactions.
Integrating e-commerce with TikTok could redefine the way brands and creators interact with consumers, as each engagement can lead to a direct sale or affiliate commission.
Made by Nemanja Nedeljković – Senior Account Manager @Digitizer