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The current one is coming to an end, and the year 2024 is approaching. We have chosen 5 topics especially for Facebook, Instagram and TikTok, what is in store for us in 2024 (no offense to Twitter X) and that is current, relevant and understandable.


  1. Live Video Advertising:   
    • The live video format will become crucial in advertising on Instagram.
    • Brands will increasingly rely on live sessions to communicate directly with their audience, providing authenticity and instant interaction.
    • Live ads will allow users to directly purchase products, ask questions or participate in events in real time.


  2. Shopping Experiences and Instant Checkout:
    • Instagram will continue to develop shopping experiences, offering brands the ability to directly sell products through the platform.
    • Instant Checkout options will speed up the shopping process, allowing users to purchase products directly from the Instagram app, creating a seamless user experience.


  3. Interactive Story Ads:
    • Story ads will develop towards more and more interactive forms.
    • Using elements like polls, quizzes and swipable options, brands will engage users in a new way.
    • These interactive story ads not only attract attention but also allow brands to collect valuable data about user behavior.


  4. Niche Influencer Marketing:
    • Influencer marketing will increasingly focus on niches.
    • Instead of big influencers, brands will work with smaller but highly dedicated influencers who are experts in certain fields.
    • This will create more authentic connections with the target audience and increase trust in advertising messages.


  5. Instagram AR Ads:
    • The development of Augmented Reality (AR) ads on Instagram will flourish.
    • Brands will use AR filters and effects to allow users to interactively try on products before purchasing.
    • This innovative approach will not only improve the user experience but also increase the conversion rate.



  1. Longer Forms of Video Content:
    • TikTok will become a platform that also supports longer video formats.
    • Brands will increasingly use TikTok to produce and share feature-length content, such as tutorials, series or stories, to meet users' growing demand for diverse video content.


  2. Brand Challenges and User Involvement:
    • Brand challenges will become even more important in advertising on TikTok.
    • Brands will create challenges that invite users to participate, share their creations and spread the brand's message.
    • This type of campaign creates not only engagement but also extends brand influence through the user community.


  3. Personalized and Interactive Filters:
    • Filters and effects will become key in advertising on TikTok.
    • Brands will create personalized filters that allow users to incorporate brand elements into their video content.
    • This creates an interactive experience and strengthens the connection between the brand and the user.


  4. Educational and Tutorial Contents:
    • TikTok will become a platform for sharing educational and tutorial content.
    • Brands will use short video formats to provide guides, tips and training to their audience.
    • This not only adds to the user experience but also helps brands become experts in their industry.


  5. TikTok as an E-commerce Platform:
    • TikTok will evolve into a powerful e-commerce platform.
    • Brands will be able to sell products directly through TikTok, using features such as a "Shop Now" button and direct links to online stores.
    • This will streamline the user journey from product discovery to purchase.



  1. Metaverse and Advertising:
    • In 2024, a stronger integration of metaverse into Facebook advertising is expected.
    • Brands will experiment with virtual spaces to create interactive campaigns.
    • Ads will appear in users' digital worlds, providing them with a unique experience and deepening the connection with the brand.


  2. Educational Content and Facebook Watch:
    • Facebook will become a key platform for educational video content.
    • Brands will increasingly use Facebook Watch to share informative and educational videos, targeting audiences looking for value and education.
    • This strategy will allow brands to build trust and authority in their industry.


  3. Augmented Reality (AR) in Interactive Advertising:
    • Facebook will further develop AR experiences in advertising.
    • Users will be able to try products or interact with brands through AR filters directly within the Facebook application.
    • This will increase engagement and allow users to personalize product experiences before they buy them.


  4. Data Privacy and Personalization:
    • Data privacy issues will continue to be in focus.
    • Facebook will continue to adjust its algorithms to comply with increasingly strict privacy standards.
    • Brands will increasingly rely on the proper collection and use of data to deliver personalized advertising while maintaining a high level of user trust.


  5. Social Responsibility and Community Building:
    • Facebook will encourage brands to focus on socially responsible advertising.
    • Companies will increasingly focus on building communities that share values.
    • Ads will emphasize social initiatives, sustainability and community support, contributing to a positive impact on society.


Made by Marko Božić – Senior Account Manager @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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