The end of summer is usually the period when Google "surprises" us with new updates that not so rarely...
As every year, the site Data Report in partnership with We Are Social i Hootsuite publishes a report on the digital world. For the purposes of this report, tools such as The report of Statista-is, SemRush-and, GWI extension and the like.
The most interesting statistics on the use of the Internet in 2022
When we talk about mobile device users globally, more than two thirds of the world's population uses a mobile phone - 67.1% of the total population.
The number of Internet users globally is also on the rise. Currently, there are about 4.95 billion Internet users in the world, ie 62,5% of the total world population.
Social networks continue to rule the internet world. It is estimated that at the beginning of 2022, there are about 4.62 billion users of social networks, ie 58.4% of the total world population. An increase of 10% compared to last year.
As the number of social media users increases, it is expected that the reach of social networks will cover about 60% of the world's population sometime in 2022.
More interesting data
The average person spends more and more time online. In 2022, the average Internet user spends 7 hours a day online, on any device. So if, say, he sleeps for about 7-8 hours, the average Internet user spends 40% of his time awake online.
Time spent on social media is also on the rise, today the average social media user spends 2 hours and 27 minutes a day using social media.
Facebook is still the most used social network. The number of users is 2.91 billion and it follows YouTube with 2.56 billion active users. And if Meta has not released official data in the past year in the relationship WhatsApp, is estimated to be at least 2 billion active users per month. Instagram is in 4th place with almost 1.5 billion users, WeChat is 5. while TikTok in sixth place with a billion users.
Compared to 2020, Ad Reach Instagramand increased from 928 million to 1.47 billion.
The most sought after YouTube terms are: song, songs, dj, dance, new song, tik tok, karaoke, Minecraft, cartoon.
It is estimated that about 154 billion US dollars are spent annually on advertising on social networks.
You can find the complete report on the link Global Overview Report.
Made by Nemanja Nedeljković – Senior Account Manager @Digitizer