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Video is a powerful advertising tool, which we wrote about here and in 2021 continues to dominate all other content placed on social networks. The fact is that quality video content increases interaction and the impact of video ads on the decisions of potential customers and clients is huge.

Proof of all this is also Instagram Reels which has recently become available in Serbia as well. From the moment it appeared, this type of video content literally flared up Instagram, which can be easily noticed. Just have it Instagram profile.

 

What is the impact of video ads on user decisions?

Given the overall situation around the pandemic, which has been with us since 2020, more and more brands are switching their services online, so there is no doubt that the habits of users and consumers have changed.

female hands one holding a payment card and the other writing on a laptop

The research he conducted Animoto brings us interesting information about the impact of video ads on consumers. They singled out a few key facts:

 

  • 93% of users stated that video content greatly influences the decision to purchase a product.
  • Video content is their favorite type of content on social media.
  • Facebook, Instagram and YouTube are TOP 3 platforms for searching for new products or services.
  • When they come across a new product, users prefer to watch the video content, rather than a textual explanation of the product or service.

 

How does video change the user experience?

The way consumers buy has changed drastically in 2020. As a result, many businesses have switched to online. All those who have long recognized the importance online presence, they now noticeably see the significance digital media and communication. Especially if they were smart and meaningful in online activities and "nurtured" their users.

Animoto then comes to the following conclusions, based on the survey:

 

  • 74% of users say they participate in the interaction via Instagram story.
  • 40% of users are buying more this year than last, through ads on social networks.
  • 93% of users say that video content is very helpful when making a decision to buy a product.
  • 71% of users make a purchase of a product or service after watching some video content on social networks.
a smartphone in the palm of your hand and in the middle of the screen is a recording interface

How to stand out from the rest?

- Use vertical video content that matches Instagram history, Reels, IGTV

Based on the information from the beginning of this blog, this is completely clear. The content of the vertical type is Friendly for users and is much easier to "absorb". XNUMX features you can be a useful tool for creating this kind of content.

- Customize the content of the platform.

Story, Reels, IGTV imply vertical content (although especially on IGTV you may also notice the horizontal format video, try to keep it vertical). YouTube video should definitely be landscape - horizontal format.

- Try A / B testing.

Two or more different video ads will give you the opportunity to see which content users like best. 

- Start with the best content right away.

Don't wait long to release the video that you think is best. If you give a certain discount on a product or service, emphasize it immediately. The attention of users on social networks is expensive.

Go through all the services or products you offer and imagine what the best way would be to present them in the form of video content. If in doubt, try several variants. And don't skimp on creating video content because it's proven to deliver results.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Mladen Radosavljević - Senior Account Manager @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

Filip Slijepcevic
Technical points
Rating: 10

Since 2020, we have been cooperating with Digitizer. Cooperation is wonderful and communication is relaxed: requests are met with understanding and fulfilled extremely quickly. We see an increased volume of work as measurable results. I am absolutely and always free to suggest my opinion to this team. I keep recommending them.

Lenka Jakimovska
Chicago Waffles
Rating: 10

DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

Danijela Ljubojevic
DermaVille
Rating: 10

We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

Dino Jusufovic
Jusufovic & Partners
Rating: 10

We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

Marijana Kuzmanovic
Sineks Medical
Rating: 10

We have been working with Digitizer since, I think, the very founding of Digitizer in 2014. A wonderful, long-term cooperation in which the Digitizer team always meets us to meet all our requirements in record time. Great ideas and very friendly co-workers. By cooperating with Digitizer, we managed to raise our website to a higher level, a larger number of people following us on social networks and a larger number of clients in our retail stores. I feel free to suggest to Digitizer my opinion about cooperation and they respect it. Digitizer is a company I recommend to anyone who wants serious collaborators. A wonderful creative team that listens to your needs and desires and turns them into reality.

Mira Suhanski
Perfumery Diva
Rating: 10

We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

Slobodan Stamenkovic
Info point
Rating: 10

Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

Marija Perovic
Egrokorr Trade
Rating: 10

We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

Bojana Kralj
Message Advertising
Rating: 10

We have been cooperating with Digitizer since 2018, since our foundation. I consider the cooperation so far perfect, with exceptional results. I gladly and always recommend Digitizer to all companies.

Igor Vidovic
AirSoft Polygon
Rating: 10

Digitizer and the Bianconeri have always cooperated. Phenomenal communication and cooperation, and we see results such as better finding and better overview of our website. I am very happy to recommend the services of Digitizer to everyone.

Sanja Topic
Bianconeri - Sanja Topic
Rating: 10

We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

Olivera Radivojevic
Olja Beauty
Rating: 10

company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

Miljan Rajovic
Ordinance Iskra M
Rating: 10

We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

Jelena Simonovic
Baby Plaza
Rating: 10

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