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If you've ever had a relationship with digital marketing, website design and the internet in general, chances are you’ve heard of PAS. And if you haven't Administrative staff is a marketing formula for successfully presenting a product or service.

a drawing of a funnel into which the symbolic icons of digital marketing flow

What is PAS in online marketing,?

Administrative staff is an abbreviation of Problem - Agitate - Solve and is one of the best formulas for persuasion. This model leads you to put yourself in the position of the audience, that is. your customers. One of the best ways to do this is to talk about a problem with a potential client. This means that you have already done research and found out what problem they are facing. 

 

Don't make a mistake in the steps

The first step is to describe the problem clearly, using simple terms. This attracts the reader's attention and gives you the opportunity to show that you sympathize with him. In fact, people usually look for a solution to something that is a problem for them. If you are the one who will offer a solution to this problem, you are well on your way to gaining another satisfied client.

In the second step describe the problem in detail and state the reasons why it negatively affects your client's life. This step in Administrative staff formula is the most important, because it triggers emotion in the reader. It is important to give the problem a dimension, to make it tangible, because it shows that you understand the situation in which the potential client is. It is interesting that although this step is the most important, it often happens that copywriters ignore it, using only the first and last step in the process.

To lead the client to action, ie. To convince him that your product or service is the right solution to his problem, you need to keep the following in mind:

 

  • which problem the product solves
  • why someone would need a product
  • whether the potential customer is already using the product you are offering
  • what he likes (and dislikes) about that product.
the girl shows her index finger as if she has an idea, and the guy next to her is stroking his chin thoughtfully

If you have the answers to these questions, the process of thinking and persuading can begin.

The third step it means offering you a solution to that problem.

As a copywriter, it is important to understand readers (potential customers) and to know what problem is bothering them, what questions they will ask about your product or service. It is important to support them in solving this problem by offering the perfect solution.

 

Write like a third grader

Here is an interesting fact! Application Boomerang tested what makes a good email. The result surprised them quite a bit. Emails written as if they were written by a third-grader received the best feedback. You can read more about this here

dog-is-a-great-friend-of-your-ad-third-grader

When writing, one of the most important things is to understand you. This means using simple terminology, writing short and understandable sentences. Also, try to provoke emotion with your text. Show how your product is exactly what the customer expected as a perfect and so obvious solution to his problem.

Why is PAS one of the best persuasion formulas? It is very simple - we all want to avoid some kind of "pain", that is. "Suffering", whether it is a mild headache or a taxi call. If we have a headache, we will take a headache medicine, if we can't find a free taxi, we will install an application that will help us with that. 

We all love good stories. We like to hear about people who have overcome the challenges ahead and who have succeeded. Sometimes we identify with them. Write a good story using the PAS formula, because we are sure you can show how your product has helped someone.

 

For more news and interesting stories from digital marketing visit our blog page or follow our Instagram profile.

Made by Ana Korolija - Senior Copywriter @Digitizer

Since 2017. we cooperate with Digitizer. Extremely precise and professional cooperation. We are seeing results, and given the industry we are involved in, a lot depends on the marketing that Digitizer does. The results are best seen in the number of people who come to the interview. Every time I suggested something, the Digitizer team made sure to make changes to the presentation. Of course I recommend them. They have already been recommended.

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Technical points
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Chicago Waffles
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DermaVille practice has been working with Digitizer since 2023 and I think they are very professional. Praise. From concrete results, we see more visits to our site. Yes, we are happy to recommend Digitizer!

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DermaVille
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We have been working with Digitizer since 2019, so more than 5 years. I am extremely pleased with the speed with which my orders sent to the Digitizer team are responded to. The concrete result of cooperation with Digitizer is that my website is always organized and updated in a timely manner. The freedom to suggest solutions and exchange opinions was valid from the very beginning in my relationship with Digitizer and it is the basis of our cooperation that still exists today after 5 years of cooperation. I would absolutely recommend Digitizer's services to other companies, and I always do when the opportunity arises.

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Jusufovic & Partners
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We have been working with Digitizer for more than 5 years. Cooperation is very positive and productive, well organized and leads to success. In our cooperation with Digitizer, we see concrete progress, especially in increasing the number of followers on social networks, quality posts and useful suggestions for better visibility of our company. We have the freedom to express our opinions and suggestions, and the Digitizer team respects and takes this into consideration. They are open to recommendations and we work together to improve cooperation. We are very happy to recommend Digitizer. The Digitizer team is wonderful, cooperative and always responds to all our requests as quickly as possible.

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Sineks Medical
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Perfumery Diva
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We have been working with Digitizer since 2021 and they have shown as a team that they are very responsible, reliable and professional. They provided us with a professional relationship from the start of cooperation until today. The results are concrete and measurable. I recommend!

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Info point
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Egrokorr trade and Digitizer have been cooperating for a little more than 5 years. Our experience is in one word: GREAT! The concrete results we see are a much higher number of visits to the site, and therefore a lot of new clients. I have been recommending them for a long time and will continue to do so!

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Egrokorr Trade
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We have been cooperating with Digitizer since 2015. We recognized that they are available, friendly, and ready to cooperate. In particular, we are most satisfied with the Google ads service - we have increased the number of calls directly from the website. The cooperation is correct and we are very satisfied. I would and already recommend Digitizer to any company that needs their services.

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Message Advertising
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Igor Vidovic
AirSoft Polygon
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Bianconeri - Sanja Topic
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We have been working together for more than a year and the result is an increase in clients. I happily recommend Digitizer to companies.

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Olja Beauty
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company: Iskra has been cooperating with Digitizer for about 3 years. Our experience so far has been flawless, beyond all expectations!!! The results are more than visible. We agree on absolutely everything, it's the only way to achieve top results. Of course, we always recommend them.

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Ordinance Iskra M
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We have been cooperating since 2018 and using their knowledge and experience, we managed to increase visibility on the networks and online sales. They mostly understand me. They are always a good recommendation.

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Baby Plaza
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