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As the corona virus progresses rapidly around the world, the whole world is on high alert, trying to cope with the pandemic as readily as possible. Human lives and public safety are of course the main concerns when it comes to the corona virus. This condition affects all segments of life, and therefore digital marketing. Since consumers spend most of their time indoors, digital marketing during a pandemic may be the best way to preserve your brand. The advantages of digital marketing are very significant in a given situation, and find out below what they are.
The benefits of digital marketing
In times of crisis, most companies tend to reduce or stop their marketing (like your competitors!). Yet those more proactive use this as an opportunity for advancement.
People spend more time on social media than ever before. With so many adults working from home, children they have online classes and people who generally have to stay home during a pandemic, a good portion of them are practically glued to social networks!
Then why would anyone decide to reduce their online presence, when consumers are there much longer now than before? Show your brand in front of a target audience that is already there.
Advertising during a pandemic
In situations like this, when great uncertainty threatens the global economy, it is common for most business owners to react to stop most advertising efforts. Why continue spending money on ads if consumers don't buy that much? Quite the right question, isn't it? Well, not really! First of all, it should be noted that not all consumers tightened their belts. You want your business to be ready and accessible to all those who are willing to spend and continue living now as in normal conditions. And what about consumers who don't spend that much now, but who will later become active customers? When do you think they will buy from? From the company whose campaign they monitored in their homes during the pandemic, or from those they neither saw nor heard at all. The benefits of digital marketing come to the fore here.
Advertising on social networks and Google-u keeps your business relevant in front of your target audience as well, so that when they are ready to buy, they will buy from you, not from your competitors.
The benefits of digital marketing during a pandemic
Outperform your competition
Everything you do now, and your competitors don’t, puts you ahead of them. Think of this as a race, in which even if you run slowly, you still have an advantage over those who do not run at all.
Learn more about your target audience
It is always useful to learn more about your user base. What are their needs? What is their shopping behavior? What motivates them to buy? The more you know about them, the easier it will be for you to create a strategy for creating content that turns them into customers. Research can give you the ability to create content that suits their specific needs. You can position your product or service as a solution for specific problems of your audience.
Build a relationship of trust with your customers
Whether you are a B2B company that needs to "nurture" potential customers or a B2C company that needs to "warm up" potential customers, every business can benefit from guiding potential customers through the sales process. Why miss this opportunity? Use this wisely to build a relationship of trust with your potential customers and turn them into paying customers.
Take advantage of customers who are ready to buy now
Many businesses are temporarily closed during the pandemic, narrowing the options. If you are still in business, let people know! This advantage can be achieved so easily, by letting customers know that you are there, that you are open and that you can provide your product or service as usual.
Ensure success after a pandemic
This is probably one of the most important benefits and advantages of digital marketing of all. At some point, the pandemic will pass. When that time comes, do you want to start marketing from scratch again? Or do you want to be ahead of the competition, reaping the benefits of the effort you have put in the last few months? We know that most business owners usually think long-term, so don't let the pandemic deter you from improving your business.
Now is not the time to stop your marketing efforts, but it is time to be even more represented. Take the opportunity and stand out from the competition, sending clients the message that you are stable, committed and, most importantly, that you are trusted even in difficult situations.
Made by Andrej Jovanovic - Account Manager @Digitizer