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Social network terminology

TIMELINE - is your profile page - your profile. It contains all the messages, photos and videos, a list of your friends, favorite activities and interests, and all the biographical information you have chosen to share. This is a place where your friends can leave a message and which you can update and, if you feel like it, share.

FEED - is a continuous flow of news about activities friends and pages. Appears on the home page. In November 2017, Facebook divided the feed into 2 parts:

  1. News Feed - Feed a friend
  2. Explore Feed - Feed Facebook page - business feed

REACH - The number of people who will see the POST on your page

FACEBOOK PAGE LIKES - The number of new fans (people who will follow your posts) in a given period

POST per month - The minimum number of posts in 1 month that we will publish on your page

Taking photos - Professional photography of the most important elements of your business that are CRUCIAL for the professional presentation of your business on social networks together with the treatment of fans or followers

IMAGE PROCESSING - Processing - editing images and adapting the mentioned posts on social networks for which they are intended (Illustrator / Photoshop / PowerPoint / Loonapix / Funny.pho.to)

SHORT - TERM STRATEGY - Strategy at the level of 1 week to 1 month

LONG - TERM STRATEGY - Strategy at the level of 3 months - 12 months and longer (* impossible for Social Media Planning)

CONTENT - Variable content of posts on social networks, which consists of a combination of several factors such as: branding, promotions and promotions, the distinctive advantages of your business over competitors, products and services of your business with the highest margin, hits…

FACEBOOK ADV - Facebook advertising consisting of 2 continuous directions:

1. Facebook PAGE PROMO - Promotion of your Page on the Facebook social platform (network), the so-called GATHERING TARGETED FANS WHO HAVE AN INTEREST TO VISIT OR USE YOUR BUSINESS
2. Facebook POST BOOST - Promotion of POST from your Page on Facebook and Instagram social platform (network), the so-called TREATMENT OF TARGET FANS WHO HAVE AN INTEREST TO VISIT OR USE YOUR BUSINESS

INSTAGRAM ADV - Instagram POST PROMO - Promotion of POST from your Instagram Business Profile on the Instagram social platform (network), the so-called TREATMENT OF TARGET FANS WHO HAVE AN INTEREST TO VISIT OR USE YOUR BUSINESS

METRICS & REPORTS - Reports on the growth of the popularity of your business on social networks, as well as reports on the cost of payment to third parties for advertising (Facebook, TripAdvisor, FourSquare, Google)

* NEW - FACEBOOK BUSINESS MULTIPLE LOCATIONS - Great Fb function if you have multiple locations (stores, shops) owned - only for packages 2 and 3