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The site should work well, be fast, clear and easy to use, especially for your users and clients. Good user experience (UX) is what can pretty much affect not the overall performance website site. Only then should we think about search engines and the requirements they set.

A good position in search engines brings a lot of qualified traffic and visitors who have expressed interest in the business that website-site deals.

Technical SEO and its importance

Technical SEO refers to site and server optimization that helps to spider-and index and search engines index pages of the site more efficiently and in order to improve organic ranking. Search engines give preference in search results to sites that display certain technical characteristics - for example, they have a secure connection, responsive design or fast loading time. Technical SEO is a job you need to do already during site development to ensure that your site has these features. A faster site, easier to search and understandable to search engines are the pillars of technical optimization. 

Therefore, it is crucial to be sure that you understand what it is technical SEO and how to approach it the right way.

Speed ​​comes first

Sites must load quickly. People are impatient and do not want to wait for the page to open. Therefore it is speed site loading one of the most important factors and tasks when technical SEO in question. Google he knows how to argue website sites offer a bad user experience. That's why they prefer sites that load faster. So, a slow site inevitably ends up lower in search results compared to a faster one with similar content, which certainly results in fewer visits and traffic to the site. People get frustrated and move quickly to another site, and you lose a potential customer.

What is certain is certain

A technically optimized site is one that is secure. The fact that today is one of the basic requirements to provide users with data privacy security. There are many things you can do to protect your (WordPress) website page, and one of the most important things is the application HTTPS protocol. HTTPS ensures that no one can intercept data sent between the user and the site.

Responsive web design

The site with a "responsive" design is automatically adjusted so that it can be easily viewed and read on any device.

Google is clear in terms of the fact that owning a responsive site is considered a very important ranking signal according to his algorithm.

And by introducing Google-this "mobile first" approach to content indexing, having a site like this is more important than ever. So it makes sense to ensure that the site is displayed in the best format for users of mobile devices, tablets or computers.

Search engines like a clear situation

Search engines are constantly searching the site. Robots-and follow the links on the site to discover the content on the site. Internal links and their good structure will ensure that they understand what the most important content of the site is. There are several ways to use and guide robots-a. For example, you can block them from searching for certain content if you don't want them to go there. You can also allow them to search the page, but tell them not to show this page in the search results or not to follow the links on that page.


Robots.txt is a text file located in the main directory of the site that gives instructions to search engines which pages of the site can be indexed and added to the index. The format of this file is very simple and in most cases you do not have to make any changes to it.

A dead link is not a good link

What can be even more irritating to visitors than a slow page is coming to a page that doesn’t exist at all. If the link leads to a non-existent page on your site, people will come across a page with error 404. This is where your creativity in creating a good user experience comes to the fore.

Like humans, search engines don't like to find pages like this with a 404 error. So take this issue seriously. To prevent unwanted dead links, you should always redirect the page URL when you delete or move it. Ideally, you would redirect it to a page that replaces the old page.

Duplicate content problem

If you have the same content on multiple pages of a site, or even on different sites, search engines can be confused. Because if these pages display the same content, which one should be a priority? It often happens that site owners are not aware of this problem. Fortunately, there is a technical solution to this issue. Canonical URL allows you to specify which is the original page or page you want to rank in search engines.

The XML sitemap is a big plus

XML Sitemap it is not a mandatory part of the site, but it is also more than recommended to dedicate time to editing this segment. Serves as a guide for search engines on your site. It will make sure that search engines don't miss any important content on your site. An XML Sitemap is often categorized into posts, pages, tags, or other custom post types and includes the number of images and the last modified date for each page.

The more data the better

Structured data help search engines better understand your site, content, or even your business. With structured data, you can tell search engines what product you are selling or what specifics the site contains. In addition, it will give you the opportunity to provide all possible details about the products or offers you have.

Because there is a fixed format (described on in which you should provide this information, search engines can easily find and understand it. This kind of data makes your content suitable for creation rich results. 

If you want to read more informative texts on how to design and implement an effective internet presence read our previous blogs.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

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