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Inbound marketing is a marketing method designed to attract visitors and potential customers (clients), instead of focusing on promoting a brand, product or service to potential clients, inbound marketing is…
The logo is the most important element of the visual identity of any brand. However, what makes its added value and visual brand identity is the definition of guidelines for how that logo will be applied in different...
The popularity of short video content on social networks is getting bigger and bigger. TikTok started the absolute trend with its appearance, and very soon Instagram responded with the Reels format. Maybe a little…
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It has become a bit boring to mention how important the overall user experience is to the success of a website. And one of the most important items when it comes to it is the loading speed…
Since the emergence of Instagram Reels, as Instagram's answer to the great popularity of videos on TikTok, this type of publication has experienced expansion, with a continuous upward trend. As you can see,…
A letter written by freelancer Martin Conroy for the Wall Street Journal brought the newspaper company $2 billion in revenue. This famous letter was, in fact, an invitation to…
At the end of the year, Facebook, and other brands owned by it (Instagram, Messenger, WhatsApp...) changed the name of the company to Meta. Like the period before the change, both the Facebook and Instagram apps are…
Having been in development for some time, Instagram recently launched an initial test of its Creator Marketplace, specifically for Instagram. Similar to the Facebook platform Brand Collabs Manager, Instagram Creator…
When the word budget is mentioned, the first thing that comes to mind are some finances, planning and allocation of expenses. Well, the budget can also have something to do with your website, actually the crawl budget.…
If you're a copywriter, every word you write has a meaning. You think carefully about each sentence. You go back to some sentences more than once to change them, because you realize that…
Today, websites are becoming more and more rich and complex in their content. Numerous JavaScript and CSS files, videos, images are hosted on the site's server to create a rich and attractive…
As we wrote in one of the previous blogs, from July 1, 2023, Google will stop processing data from older versions of Google Analytics, and the version that will be…
In recent months, it can be seen that Instagram really wants users to use and create Reels content, in order to drive a growing interest in short-form content. Meta noticed...
When starting a creative project, whether it's a website, poster or social media post, of course it's best to use original photos or illustrations. However, it is not…
Every social network has something of its own that makes it different from others. On Instagram, these are, of course, photos and video content (Reels). But, in addition to photos and videos, it is also important…
Google likes to delight us a couple of times a year by updating its algorithm and, from their point of view, to offer users who search for the highest quality content possible. The May Core Update was the last such update, and after…
Personalization in e-mail marketing means targeting a specific user with all the data and information we have about him (user name, company name, etc.). The goal or purpose of email personalization is…
Certain novelties can often be noticed on social networks. The platforms race against each other to keep the user in the app longer. Every second spent longer on the platform is for all of them…
Keywords are one of the most important things to consider when doing website optimization. One of your priorities should be market research, and therefore research…
Printed material is less and less used for marketing purposes and the digital world has long since taken precedence. However, one of the formats that took place in printed form are flyers. Enough…
If your website targets users internationally, you will definitely want to translate it into different languages to satisfy users in different countries or regions. And research data…
The possibilities offered by Facebook Ads Manager when creating Facebook and Instagram ads are quite large. What is needed is to know all these functionalities, in order to get the most out of it. Yes…
How many times have you thought someone didn't understand you well? How many times have you thought that just during today? It may be our wrong impression, but we have the impression that in…
If you are writing or copywriting, you have probably wondered many times if the text you are writing is good. There are certain formulas that can guide our writing in a good way…
Predicting the popularity of videos on sites is very important for formulating online advertising and commercial marketing strategies. From 2022, the average person is projected to spend 100 minutes a day watching videos on…
Although it was primarily created as a platform for sharing photos, Instagram has changed over time and kept up with the novelties and needs of users. So in 2021, Instagram announced that…
The perfect logo, which absolutely everyone will like, is very difficult to create, not to mention impossible. There will always be the one: "What exactly is that font?", "Let's try another color?", „
Clickbait is a title whose sole purpose is to attract attention and lead readers to read the text when it comes to it by clicking on a specific link. Word bait…
Creating original, useful and informative content on the website is one of the basic prerequisites to position yourself well in search results. However, it often happens that the content of the site is downloaded…
Email marketing is a good tool that is a simple, effective way to make your "advertisement" appear in the medium that is used every day - email. It is estimated that by the end of 2023.…
"Design thinking" is a skill that is most often attributed to designers and their talent. However, what Design thinking really is is, above all, a carefully designed strategy based on understanding „
Focusing on video content and optimizing it when posting to Facebook can be very helpful in increasing organic reach. How to increase the number of video views The fact is that you want…
Sometimes we don’t have the inspiration to write. It happens that we look for it all around us, and when we find it, that is still not enough. We need to have some more skills to…
Instagram introduces an important novelty regarding content ranking. An important change in Instagram Given the much content that is published, not created on the Instagram platform (videos…
Website optimization means constantly monitoring changes in the browser algorithm and trying to better comply with the required criteria. Regardless of the niche of the site, this is the goal that…
Flat design is another trend in graphic design that has essentially emerged as a pursuit of minimalism. This direction in graphic design gained its popularity thanks to Google, Windows and…
In one of the previous blogs, we wrote about what Instagram analytics shows us. If you missed this blog, you can find an overview of all the sections within the analytics that…
Consumption of content nowadays depends on several factors - age, location, lifestyle and sphere of interest of the individual. People follow and read different types of content, from videos to text. U…
Google uses its artificial intelligence systems to help people gain access to important information while avoiding potentially shocking or harmful content, so they can stay safe, both online and online.
Regular monitoring of analysts, measurement of results and comparison with the previous period is of great importance for improving the work on Instagram and the growth of profiles in terms of followers, but also other parameters that…
Label design, as well as the overall packaging design, in addition to being a practical need for consumers to obtain accurate and direct product information, also plays an important role in attracting their attention.
Nowadays, people are busy, they don't have time for everything they want to achieve, so they carefully choose what to read, that is. what is worth their…
Metadata is an important factor in optimizing any website. Meta tags are a great way for website owners to provide search engines with important information about their sites. One of the tags that probably the most…
Google Analytics offers a variety of features and insights into how visitors behave on your site. In October 2020, Google launched the 4th version of Google Analytics called GA4, and in…
In one of the previous blogs, we wrote about a new option on Instagram - Instagram reminders, where, among other things, you can read who can use it, what types of posts…
Infographics is another marketing tool that emerged as a need to make statistics and information, by combining images and text, transparent and, more importantly, visually interesting.
One of the basic and most important things we need to focus on when writing is how to get the reader's attention. We choose what attracts our attention. In text, what attracts attention first…
A good title sells a story. The title is the one that will attract the user to click on the link to your site and that will interest him in the content itself. Page titles have a big impact on…
You may be wondering if influential marketing is still relevant and if it can still deliver good results. No need to worry! Over 90% of respondents in a survey conducted by…
For graphic design, it is very important that your solutions are creative and innovative, without overdoing and confusing the consumers you design for, you may have heard the expression…
Instagram never ceases to amaze users with new features. When creating a post on Instagram, the Add reminder option has recently become available. Have you noticed this news on Instagram and yes…
It always sounds promising at the beginning. "I worked really hard on my site. I put a lot of time and effort into it, but it just didn’t get any response. Can you…
If you are in any way connected with internet marketing, you know how many things you need to do, plan, devise. This can often be time consuming and often frustrating. Luckily…
To be a good copywriter you must, of course, know how to write. But that is not enough. Your creativity and the fact that you "know with words" is not enough. In today's world of advertising, it is necessary…
As every year, Data Reportal, in collaboration with We Are Social and Hootsuite, publishes a report on the digital world. For the purposes of this report, tools such as Statista, SemRush,…
The first major change to Facebook's organic reach algorithm was in 2014. This change was a hint of advertising on Facebook, which followed soon after this change. Guidance…
What is Responsive Web Design? Responsive web design simply means creating sites that can adapt to the screen size of the device the visitor is viewing on. The goal is to display content differently…
Surely you have already found yourself in a situation where you have a picture that you like because of what is on it, but it does not suit you aesthetically. I started with personal…
There is no correlation between the amount of impressions your site receives (Impressions) for a particular keyword and the Search Volume for that keyword. John Mueller of Google says that Impressions that (
As the leading and largest platform of all social networks, Facebook is constantly working to expand and improve its business. The opening of new sub-platforms within Facebook has been very common in previous…
A monogram or signum is a type of logo that seems to be more and more common lately. They are obtained by combining two or more (usually initial) letters so that we design a unique and (
Google "mostly" uses the same search algorithms for each language, but there are some algorithms that are only used in certain languages. Google uses the same search algorithms for most languages, but there are certain…
Google ads can be one of the most profitable decisions you make for your business. Every time someone searches on Google you have the opportunity to show your business for those keywords…
Well-written text is halfway to conversion. That's why good copywriters are always on the price. These are the basic terms in copywriting that you will often come across. In our text…
In one of our previous blogs, we wrote about what lies behind the new option of scheduling Live streams on Instagram and that what Instagram actually wants to develop…
Updates to Google's basic algorithm (Core Algorithm Updates) are the most important events when it comes to website optimization. Although Google is constantly working to improve its search, it makes major updates on several occasions during the year.
If you’ve ever had connections to digital marketing, website design, and the internet in general, chances are you’ve heard of PAS. And if you are not PAS is a marketing formula for…
Logo design is becoming simpler. Even large companies that have a long tradition and a recognizable brand are opting for a redesign to simplify the logo and eliminate excess details. Sets up…
Having a good domain name is not a guarantee for the success of a website, but it is certainly important for attracting traffic to the site, as well as the general development of the brand. If we tell you that the price is…
Google is constantly innovating on its platforms. In addition to the fact that standard text Google Search ads will disappear, another novelty arrived at the end of last year - Performance Max type of campaign.
Do you know how to write advertising text that will attract a huge number of clients? And you don't have to have a great talent for writing. The answer is AIDA! AIDA is one…
Revolution slider, as one of the basic plugins we use when creating WordPress sites, is a challenge and a pain for some, while for us it is a pleasure. For this reason, about its characteristics,…
There is no doubt that keywords and phrases have always been a key part of a website's content optimization strategy. Everyone wants to appear in the results when Internet users search…
We have already written about how the choice of colors and typography affects the perception of consumers about your brand. However, did you know that the shapes you use in your visual identity are more…
At the end of the year, Google publishes a detailed annual report on search and trends. For this purpose, Google is creating a special mini site on the domain trends.google.com. People are this year, more than any…
Everyone would like to know the formula for the best search engine ranking. As search engines, and above all Google as the most popular, evaluate the value and quality of content on…
In one of the previous blogs, we wrote about Facebook Business Suite, what are the basic options as well as the news that appeared with the latest update. Since there is…
As the end of the year approaches and with it the holidays, it is time to dedicate yourself to the design of the greeting card, whether it is an e-mail, a post on social networks or a printed greeting card…
Internet search is becoming more and more perfect and high quality with the results it offers on our queries. Search engine algorithms are becoming more complex and better at understanding user intent. Of course, Google as the world's leading search engine…
Mobile devices are commonplace today. The number of unique mobile internet users is growing from year to year and amounts to over 4.3 billion users. Did you know that half of the users on mobile…
We recently wrote about a newspaper that came with one of the latest updates to Facebook Business Suite, which relates to the automatic publishing and scheduling of Story. How Facebook works all the time…
When you decide to share something on social networks, it is very important that your post is noticed. One way to make your post stand out in the "sea" of others is design…
Do you know who one of your most loyal readers is? Target audience, people who benefit from your texts and the most loyal reader of all Google. In fact, it is the most important task…
We assume that most of the answers would be: Yes, of course! We ourselves were ready to affirmatively click on the main one on this claim. Until we got the opposite claim no less and no more…
Facebook page administrators probably know what Facebook Business Suite is and what it is for, but for all those who are wondering what it is - we will write about it separately in…
There are a number of factors that affect site optimization and that can affect position in search results. One of the frequently asked questions is whether Google prefers…
Did you know that there are over 3.5 billion searches on the Internet every day? The search engine market is dominated by Google, with over 90% of the total market share. Precisely for this reason no…
(This is a blog without pictures, enjoy) When you are a beginner in creating sites (and when you are not), you will come to the situation that from the "must" of plugins intended for the Wordpress platform you have to…
At the end of October, the rumors that were circulating were confirmed and Facebook officially announced at its Connect 2021 event that it was changing its name, in order for the company to progress further in accordance with…
What are your biggest fears? Sometimes it is simply uncomfortable for a person to admit some of his fears, which are quite irrational and unfounded. That is why we do not insist on an answer. Still think for yourself…
He may not play the most attractive basketball, he may not act like a top athlete, but the numbers are relentless, Nikola Jokić is the MVP. Or in translation the most valuable player (most valuable player) of the NBA league. E…
Instagram is known to be constantly working to improve the user experience and often surprises us with some new add-on that can benefit all users. Mostly it will be a positive change…
The better the position in the search results is the desire of every business. The better the position, the more traffic on the site, and thus the more potential customers. In making a strategy often…
Although we use them every day, most people do not think too much about the choice of fonts, but mostly rely on a couple of basic ones. Content is more important than form. However is it in marketing…
If you use YouTube for your business, you should also understand how YouTube Analytics works. YouTube Analytics offers an incredible amount of information, from audience demographics, keywords that people use to find your…
Monitoring analytics parameters can often provide valuable insights into which segments of a site are functioning well and which need to be improved and repaired. One of the parameters that may carry the most…
During this year, Facebook gave an explanation of how the News Feed algorithm works - what most affects the display and layout of the content we see on it and which…
If you are a beginner, or simply want to better understand graphic design, the pile of materials, tutorials and graphic solutions on the Internet can be confusing at first glance. We offer you several…
A beautiful, functional and well-optimized site today is the standard for every serious business. Sometimes during the life of the site, there is a need to change some things, improve them and make the user experience better. One of…
It's no secret that it can be difficult to build trust with skeptical buyers who don't really like sellers. Buyers often believe that sellers do not have in mind their best interest and that…
Collecting contact data of potential customers, service users, future employees and the like, in the world of digital marketing is briefly called - lead generation (eng. - lead generation). In today's text we will write…
Simply put, icons are symbols that cancel out parts of the text or explain it more closely, making it visually more interesting and clear. Older generations are likely to associate icons with Windows, while…
Google seems to be increasingly "aggressive" in terms of advertising experiments and tests it performs in Chrome. The company has shared what it is working on and how you can activate some of the experiments in the current…
Once you've created the perfect Google ad, all you have to do is show it to the right person and at the right time. When it comes to Google Display ads, the Google Ads platform offers several different ways to target your ads.
It can often be noticed that Instagram is introducing certain innovations within its platform, with the aim of improving the user experience. As part of its ongoing efforts to improve user interaction, Instagram is changing…
In modern life, a large amount of information is circulating on a daily basis, which reaches the individual through multiple available communication channels and in multiple formats. Considering their impact on the individual…
Many will probably think at first "Yes, here is another social network, who will follow it all." However, Pinterest should not be taken so lightly, especially due to the fact that it has existed since March…
Needless to say, a well-designed website is a necessity for every business today. The design of the site, its functionality and user-friendliness are of great importance. Although every page of the site…
The simplest definition of keywords is that they are words, phrases or phrases that describe your service or product. It is for these selected keywords that your ad may appear in…
Attention on social networks is quite expensive, having in mind the number of social networks, their competition with each other, an increasing amount of content and more and more opportunities to display that content. According…
Successful marketing campaigns focus on the way the target audience behaves. For that reason, it is important for marketers to understand how people think. Therefore, it is not surprising that the most effective marketing principles are based on…
Posters are perhaps the oldest form of marketing communication. Over time, the formats, purpose, form have changed. Their biggest advantage is that they are exposed in public and there is a chance that…
When was the last time you read the whole text on the internet? What made you stay with the text and dedicate your time to it? What caught your attention? We are quite…
Facebook Instant Experience (Facebook Canvas) is a full screen display after someone clicks on your Facebook post on a mobile device. It is fully optimized for mobile devices and is designed…
WordPress is without a doubt the most popular website development platform. WordPress sites have gained great popularity due to the relatively simple interface for managing content on them. The big community behind this platform…
Instagram is constantly working to improve the user experience and new features within the platform. It is common that after a test period with a limited number of users, the new option becomes available to all users, if…
Basically, graphic designers create visual (graphic) solutions to improve the brand's communication with the target group through typography, images, colors and shapes. However, if you look at the bigger picture, it's hard to…
Google Ads is probably the fastest and most effective way to reach your target audience. Google Ads ad extensions expand your ad with more information and give potential users more reason to…
Whoever had anything to do with designing and creating sites or optimizing them must have at least a few times encountered the client's question when his site will appear…
It can be noticed that Facebook (but also other social networks) constantly copies certain newspapers that previously appeared on some other social networks. They probably say: "so we can do this too"
Mockup roughly translated into Serbian means "model", but in graphic and web design, the English expression has remained the same. It was initially designed to make it easier for clients to visualize…
Google Ads certificates are accreditations intended for users who achieve successful results in basic and advanced tests. There are several different certificates, and in our new text, find out how you can get Google…
During this year, and especially since the beginning of June, Google is presenting many changes that will affect the search and optimization of websites and the content that is on them. One of…
The change of the algorithm is the one that requires constant vigilance and monitoring of the emerging innovations, as well as work on quality content, as well as technical aspects, which enable the website to be…
Organic reach makes all social networks a very powerful channel of communication and interaction with users. Although paying for ads on social networks is an indispensable part of any serious marketing strategy, with the help of…
In the absence of time and the inability to dedicate ourselves in more detail to reading all the content, photos are one of the crucial factors that will first attract the attention of potential clients and customers. It is simply not possible…
Needless to say, it is important today for every business to be present and represented on the Internet. A good and functional website can greatly improve your business and help you achieve…
When it comes to optimizing the content of the website, the use of adequate keywords in the text is certainly one of the most important segments. Keywords and phrases help search engines understand page content…
If you haven't heard of TikTok by now, it's an ideal opportunity to get acquainted with this social network, which we have already written about in one of our previous blogs. On the previous…
Digitizer is a company founded with the idea to help clients and companies to uniquely present themselves on the Internet, with the help of individual and professional strategy, content and design. Our original, custom approach…
Packaging design is very important for placing your product on the market, but also for the brand as a whole. We can freely say that what is a book of graphic standards for…
The constant struggle with image optimization and wasting a huge amount of time in the process, made us think about how to make this task easier. This prompted us to create optimization applications…
We can expect big news when it comes to transparency of tracking on Android applications. Google has announced that it will allow users to disable sharing their ID with advertisers. This ID (unique identifier…
Google is by far the most visited site on the Internet. It is used by billions of people, and thanks to their innovative approach and changes in the past, their search algorithm is getting better and better. During the…
Optimizing a site so that Google's algorithm recognizes it as high-quality and well-positioned in search results is a constant race with the news and requirements that this algorithm places on website owners. It is general…
In addition to Facebook, the big brother of all social networks, Instagram has also been one of the most important channels of communication and interaction with users in recent years. Therefore, the answer to the question of how to make an advertisement on…
Colors are one of the most important tools for your UX and UI. That is why you will come across a bunch of texts and examples that deal with this topic. About theory and psychology…
Despite everything, Facebook still rules as the king of social networking platforms. It is estimated that there are more than 1.8 billion users on a daily basis. In our new text we discover which are…
In the spirit of great turmoil over protecting the privacy of Internet users, Google is announcing several updates that will provide website owners and advertisers with relevant information when cookies are not available. One of those newspapers…
It is undeniable that video content is becoming more and more popular on the Internet and that it has an increasing impact compared to other content. It was short videos that became most popular when in…
After testing several new types of stickers that we wrote about in one of the previous blogs, Instagram officially launched another new Story sticker, which it worked on for months, thus…
Before we get to the topic of Text or Responsive Search ads, you need to understand them individually. In February, as part of Google Search ads, Responsive Search ads became the default…
When you decide to design an advertising T-shirt that you will give as a gift to loyal customers, associates and friends, with the goal of further promoting your brand, you probably don't want their answer to be: "Great,…
A website is an identity card of your business. Its appearance and the user experience it provides can be crucial to its success, and therefore to the success of your business.
What sets a good landing page that leads a visitor to that page to take the step we want? Is it shopping, signing up for an e-mail list or whatever is of interest to…
In today's world of digital marketing, we are somewhat forgetting some formats that were dominant in advertising until just a decade ago. The slightly older generation certainly remembers some ingenious commercials that…
Although we have recently written about certain newspapers brought by Instagram, developers do not stop working on new ideas and surprise the Social Media public with their teaser posts on Twitter.
You’ve probably heard “Keep it simple”, “The less is more” or “Simplicity is the ultimate sophistication” as well as many other similar phrases that suggest that design has always been aspired to “
Google Maps is one of the applications that Google has spent the most time perfecting, and the results speak for themselves. Google Maps is one of the company's most successful products. The era of using physical maps or maps…
When setting up a document, the browser display mechanism represents each element as a rectangular frame in accordance with the standard CSS basic frame model. CSS determines size, position and properties (color, background, height…
Video is a powerful advertising tool, which we wrote about here and in 2021 continues to dominate all other content that is placed on social networks. The fact is that quality…
The Google Search Console adds support for regular expression and better data filtering in the Performance section. Google has apparently decided to improve this tool recently with a series of changes it has made to the GSC and…
When you start a design "endeavor", you will quickly come to the conclusion that you need elements to work with. Most common images and fonts. For your design creativity will definitely…
What is a DIV? "HTML Content Division element" ( ) is the building block of a website. In our text, learn four ways to position a giant element on a website page. Like…
The great giant of social networks Facebook is currently exploring the possibility of introducing, with the control and supervision of parents, new options - Instagram for children. This would allow children to "safely" use the platform for '
After listening to feedback from creators and marketers, YouTube has announced several updates to its Advertiser-Friendly Content Guidelines, which it says will enable (
It is known that Instagram Story has experienced great popularity since it appeared and has successfully maintained that popularity for several years. One can often notice some news within Instagram stories,…
Google could be fined at least $ XNUMX billion if it is determined that they illegally collected data from millions of users who surfed the Internet through their Chrome browser using the bez-free mode.
Surely you have already wondered how to draw attention to an interesting animated post on social networks? Or maybe you want to make an explainer video that nicely represents your company,…
In the midst of the fight for greater protection of personal data on the Internet, many companies are trying to offer users the most secure services. Mozilla, for example, has launched the new Firefox 86, which provides total protection against…
To create simple text animations, we recommend the Adobe After Effects program. AE is one of the most popular tools for creating visual effects, motion design and the like. Maybe this sounds like…
One of the main dilemmas when creating a website is the positioning of elements in CSS. This is where a CSS property called position comes to the rescue. It helps us to manipulate the location of the element.
With the continuous growth of Instagram's popularity worldwide, the number of users of this platform continues to grow. Although Instagram has experienced great popularity in Serbia in the years behind us, in some…
Site performance and user experience are probably the most important factors influencing how your site will be positioned on search engines. Site speed has long been one of the most valued performances…
We should start from the fact that if something works, it should definitely not be changed. This is especially true for logos. People simply believe what they know and therefore if…
Ever since WordPress 5.0, React has been an integral part of it. React.js is the most popular front-end JavaScript library for building web applications. You will probably find yourself in a situation where you connect Wordpress with the API or you will want to…
Google Tag Manager is one of the free Google tools we wrote about in one of our previous blogs. If you want to apply tags (code snippets, tracking pixels)…
There has been a lot of controversy lately about protecting the privacy of data on the Internet. Perhaps the loudest of all is the "conflict" between Apple and Facebook due to the data tracking controls brought by the new iOS "
In one of the previous blogs, we wrote about the fastest and easiest ways to remove wallpaper from an image, with the help of certain tools on the Internet. If you haven't read that blog, you can…
Google has announced a new feature in the Search Console called "associations". Associations allow you to link your Search Console account to other Google Accounts, such as YouTube, Google Analytics, Android Apps, and more.
We live in the age of digital technologies, so many will say that the time of business cards has passed because people mainly keep their contacts in mobile phones. We will do our best with this text…
When someone mentions Google, everyone's first association is the word search. And did you know that Google has over 50 different products and services to offer?
Sites typically organize content using content categories, making it easier for users to navigate to topics that interest them. Tags are an additional way for users to access similar content. But tags are mostly not…
In HTML, block and inline elements are the building blocks of web pages, each of which has a default display value. In the text, we have shown the basic characteristics of…
Whether you are serious about web design, creating content for social networks, creating websites or you are an influencer, you must have found yourself at least once in a situation where it is necessary to remove the background…
Google is breaking the link between Google Analytics and the YouTube channel. New data will no longer be collected. Google Analytics will no longer collect new data from YouTube channels after the connection between the two services is disconnected. YouTube Analytics now lets you track the performance of your…
UI and UX design tools are primarily used to create content that the user should communicate with the interface. How to switch from one screen to another and…
The website button "Website button" attracts the user's attention more than just a boring link. A better highlighted button will be easier to spot and get the user to take action. Therefore, in our text we explain how…
How many times have you deleted a post by mistake without any hope of getting it back? We have great news for you! And that’s the Instagram Recently Deleted option. Namely,…
Google has recently introduced a lot of innovations into many of its products. Of course, YouTube has not been neglected either. YouTube introduces a new feature that would allow users to capture and share moments from…
The fight for better positioning in Internet search results has long been one of the most important items of any business. Generating as much qualified traffic on the site means increasing the number of…
You will agree that there are few people who like the word "statistics". Burying various numbers, graphs and tables can be difficult for some, but in our new blog we bring you only interesting…
We will mention what the basic Adobe software is, explain what they are for, but also go through some of the alternative solutions that could be useful to you when you start to…
Let's start with what Google Display ads are and where they appear. When we mention Google ads, the most common things that come to mind are the ads that appear on…
HTTP / 2 is a new data transfer protocol that will drastically speed up your search and can help your SEO a lot. The "old" HTTP1.1 protocol allows servers to send array files one by one.
Knowledge of social media marketing and the functioning of Facebook Ads Manager requires constant monitoring of trends, as well as testing new features and settings. Facebook ads can be a very powerful advertising tool if…
If you haven’t used the Search Console Index Coverage report so far, now is the time to think again. This is an invaluable tool for understanding: Which URLs Google searched and indexed and which did not. I,…
The moment you decide to write something and publish it to the public, whether you are designing a visual identity, a website, a mobile application, packaging, posters, brochures ... and even inscriptions on the shop window…
Google Ads is one of the most popular and effective ways to attract users to your site. Believe it or not, as many as 75% of searches on computers in the world come through Google search. In order to…
A turbulent year is behind us. Many things in our lives have changed, some perhaps irreversibly. The pandemic has changed many rules of the game. Online shopping and ordering have seen a huge increase.
The end of each year is spent summarizing the results, analyzing everything that was good and bad in the work of the previous year, as well as creating a strategy for the next. When in…
If you want your presentation to be seen by as many people as possible in the shortest possible time, and to attract attention and have the best possible effect, one of the best solutions to make an Explainer iner
Apple has always been at the forefront of data protection and user privacy. With iOS 14, iPhone and iPad owners are given even more control over their data. Probably…
A clear understanding of how the YouTube algorithm works is crucial if you want to improve your ranking, attract and retain your target audience. Fortunately, unlike most other platforms, YouTube is quite open about how its algorithm works. …
Google Webmasters changes its name to Google Search Central and also gets a refreshed mascot. In a blog post explaining the change, Google says that the term "webmaster" is being phased out because it is obsolete and declining „
Are you looking for a simple solution on how to convert MOV to MP4 format? You are in the right place. There are a lot of video formats nowadays and if you don't play video…
If you are in any business, ask yourself a simple question: "Do I need a website?" If your answer is anything other than "yes", you need to think again. If…
The rivalry between the two companies, which are most often the leaders in a certain area of business, is nothing new. Such as Coca-Cola and Pepsi, Marvel and DC, Canon and Nikon, Airbus and Boeing ...…
WordPress is today the most popular platform for creating and designing websites. Ease of use is the primary reason for its great popularity. WordPress sites, in addition to being simple and easy to use, also provide…
The struggle for the best possible position in search results has become one of the main ones when it comes to conquering the target market and placing products or services. Search Engine Optimization One…
Instagram often brings some news. Within the platform, we work every day on some little things that are implemented later, and which users may not even notice sometimes. Sometimes it's a trifle,…
Google My Business lets you control how your business will perform and what results it will deliver in the search engine. It is a basic tool for detecting and customizing the display of your website in…
UX (user experience) and UI (user interface) are terms that are increasingly used in web design and mobile application design, at first they sound very confusing and "expensive", and in fact…
Good content is worthwhile content. Nowadays, when we can freely say that it is oversaturated with information, it is quite difficult to attract and keep someone's attention. From early morning, so everything…
Is one of the biggest changes in recent times when it comes to Google products? Google is in the early stages of turning YouTube into a shopping website. That would…
Many brands have long recognized the potential and uniqueness of social networks for their business, growth and development, as well as for interaction and communication with their consumers or customers. Benefits of social…
A feature of a good business site is that it improves business, facilitates communication with the target audience and placement of goods or services. Good design is crucial when it comes to site performance, and good user…
Like all technologies, the printing process and the preparation for printing have been significantly simplified over time. Computer technology and the availability of graphics programs have made it fairly easy, “user friendly” to access this “
Being better positioned in the search on the Internet for those words and topics related to our products and services has today become the norm of successful business. This is especially true…
A few days ago, on October 06, to be precise, Instagram celebrated its jubilee 10th birthday. To brighten up this special event for everyone, several features have been added, from visual add-ons to extension options…
WordPress is probably the most popular CMS site development platform. 34% of sites on the Internet are created in this system, and over 60% of sites created in a CMS are created in WordPress.
The latest notification is coming to us from Facebook! Namely, text restrictions for ads that have more than 20% of the text on the visual are removed. Facebook removes text restrictions on ad visuals When…
When it comes to SEO, we need to understand how our target audience is looking for information, so that we can target the right keywords and topics. Understanding how the audience seeks information affects…
The Book of Graphic Standards, Corporate or Visual Identity, or CI, if you really want to express yourself with modern, business abbreviations in English, is a document that should have (
WordPress sites began to gain their initial popularity among bloggers due to their ease of use and installation. WordPress started life as a blogging platform and displays your blog posts by default…
YouTube Shorts is a new video experience for anyone who wants to create short and attractive videos using only mobile phones. YouTube has decided to introduce the option they introduced…
The fact is that video content takes precedence when it comes to content that is becoming dominant on the internet. When it comes to marketing, the use of video has become the norm in advertising. With the rise of…
One of the first things you will install when you set up a WordPress site are plugins. As your website grows, and so does your knowledge of the WordPress environment, you'll realize that certain plugins don't do the job for you…
Isn't the eternal dilemma of every trader what is the one that most influences the decision of customers and their behavior? Would you like to be able to "peek into your head" svoje
The long-announced merger of Facebook Messenger, Instagram Direct and WhatsApp is finally starting to get its concrete realization. Last year, Facebook CEO Mark Zuckerberg announced his plans to merge WhatsApp, Facebook and Instagram. The overall situation with the corona virus pandemic has delayed…
Instagram has introduced suggested posts to its users' main feeds, showing them content from accounts they don't follow. The content of non-tracking account posts will now be displayed after…
A new Facebook design has been in the works for some time, currently allowing users to switch between the classic and the new interface better known as the "new Facebook". During the previous months we had opportunities…
Google has decided to enrich the Search Console with new content that will give site owners even better insight into how their audience responds. It's about…
To give small businesses and slightly larger companies another way to generate revenue, Facebook recently launched a new option - paying for events. Pay to follow the event How…
Modern businesses know that Instagram is a key digital marketing platform for brand promotion and attracting social engagement. There is no doubt that Instagram is one of the leading, if not the leading social network. When it is…
What are Instagram reels? Today we're introducing you to Instagram Reels, a new way to create short videos on Instagram. Reels allows us to make videos that we share with our…
The ultimate goal of any marketing campaign is to try to influence human behavior. Therefore, the most successful marketing campaigns include and use certain principles of human psychology. Psychological principles in marketing are…
When you read the title of our new blog, you probably first think of tracking the current position of the site on search engines for certain keywords or phrases. Actually the answer to the question of how to track…
It is no secret that as human beings we like to exercise our freedom of choice. Having a choice is important because it helps us express our identity and allows us to consume what we love…
A big thorn in the eye of social media giants is TikTok, an application that is gaining more and more popularity around the world. It was the huge popularity of TikTok that forced Facebook to launch its own version of the application, which…
One of the biggest mistakes that beginners make in marketing is trying to please everyone and send a message to the widest possible audience. Unless you want to raise awareness…
Adobe Photoshop is a fantastic tool used to create, edit or design images. However, with its incredibly versatile range of features - finding the simplest tasks can seem daunting. Since…
This tutorial describes how to create a database using cPanel, a popular platform management utility offered by many web hosts. MySQL databases are generally confusing to many. Technique…
As one of the world's largest online platforms, Facebook is constantly working to improve its functions and performance, to increase its potential and enable users to more easily and quickly use all marketing…
Mobile-first indexing is becoming one of the most important items in optimizing any website. The change that Google has gradually introduced over the past few years has become very important for SEO. Therefore, in the new text we present…
The fact is that today more and more searches on the Internet are performed via mobile devices. The modern pace of life dictates that we have to end a lot of obligations on the go, and therefore mobile…
When we talk about a website, one of the things that first comes to mind is the domain. A domain is the address of your site that people type into a search engine to visit your site. Domain…
Instagram has announced a big change within its app. Namely, the news has just been published that a new form of trade is being prepared within the application itself. Selling goods via Instagram will no longer…
Because you pay for each click on your ad, a poorly run Google ad campaign can cost more (sometimes much more) than the revenue it generates. There are some basic tactics…
We all know the golden rule of internet marketing: Content is king. Most smartphone users check the phone first thing in the morning and then get out of bed. In most cases, they follow Facebook…
Attracting as many visitors as possible is the main goal of any website. Of course, unless you created the site out of pure desire for entertainment or for some internal needs. Still big…
When someone mentions internet marketing you are probably confident that you know what they are talking about. Moreover, it is very possible that you already use it in some form. But are you sure that…
Today's business largely depends on its visibility on the Internet. For this reason, everyone would like to know how search engines work and how to better position themselves on them. Your…
How to select and change the color in Photoshop is one of the basic functions of this tool. There are different methods of changing the color of the image. The most important thing in such an endeavor is that the image be…
Did you know that a good meta description can significantly increase the CTR of your site? We will try to give you the simplest instructions that tell you exactly what to do when writing targets…
With Google search, there are two types of results - search results and ads. Google ads appear in search results under '' Ads '' and are located in several locations around the results…
If you have ever read a text about on-page SEO, one of the things you will surely read there is that writing a meta description is one of the most basic and important items, (
There are a lot of tools inside Photoshop that you can use to process your images to the maximum. Some of these tools (although not simple) have very specific functions that you use for certain tasks (on (
When was the last time you clicked on a link and instead of getting to the page you wanted, you ended up with an error that says the page doesn't exist? The message you received…
Large platforms like Facebook and Instagram have become an integral part of people's lives and users spend a lot of time during the day on these platforms, while at the same time, these platforms work on svakodnev every day.
cPanel is one of the most popular hosting control panels, used as a control panel to simplify website and server management. Intuitive and easy to use, allows you to comfortably manage all…
Color is a form of nonverbal communication. It is based on our emotions. We never experience color the same. By combining colors we can achieve that goal. There are various color schemes by which we find the combination…
There are many ways and tools you can use to create your website. It is clear that no serious business today can do without the gaps on the Internet today…
In one of the previous texts, we wrote about the approach to the Google Analytics platform, as well as the most basic concepts related to it. In our new text, we will write about which…
In this article, we will try to answer the questions what is a child theme in WordPress, when and why should you create a child theme? We hope that after reading…
As the corona virus progresses rapidly around the world, the whole world is on high alert, trying to cope with the pandemic as quickly as possible. Human lives and public safety are of course…
If you have had the least contact with digital marketing, then you have probably heard of the term buyer persona. We could say that this became a technical term when she went digital in…
In the world of digital marketing and a sea of different terms from that field, you've probably heard of A / B testing or split testing many times. If you haven't, in this blog…
Everyone makes mistakes, but when you are a beginner in working with WordPress, there are some pitfalls that are easy to fall into. To help you avoid these common WordPress errors…
The color of the logo is an integral element of good design. With so much psychology and emotion related to color shades, it can be difficult to choose your own color palette when designing. Specific shades can cause different…
The first impression is important. Landing page is a website that a person "lands" after clicking on an e-mail address, ad or through another communication channel. If the customer immediately…
Google Analytics is used to collect certain data from your website. In addition, Google Analytics collects and displays data about the behavior of visitors to the site (where users come from…
Every business should ask itself as one of the basic questions how to make a good site? A good and functional site is your ID card and the first thing that will help you…
We have all heard that change is the only constant and that it is never more true than in the world of digital marketing. Social networks are constantly changing and evolving, whether…
There is no doubt that WordPress is the most popular platform for creating and designing websites. Millions of websites and businesses have been launched on this platform. If you have ever wondered in this text…
As the number of content sharing platforms increases, and with it the growth and advancement of those platforms, there are more and more ways to bring users to the site. Also, the number of…
The best way to meet the audience that visits your site is through traffic statistics, and that is what Google Analytics provides absolutely free. In this article we will write about it…
Photoshop, as everyone knows, is a program designed to process images. The most common image processing effects are Blend Mode. Although they are the most common, not everyone knows about…
WordPress plugins are an important part of the WordPress ecosystem and are necessary for creating functional Wordpress sites using this platform. In our text we will explain what WordPress plugins are and how they work?
Google advertising starts with creating a campaign. After selecting your campaign goals, you switch to the type of campaign, where exactly you want your ads to appear. Google advertising includes the following types of campaigns:
By default, WordPress sites offer two different ways to create content - posts and pages. To make the website as easy to use as possible, it is important that you add posts and pages correctly…
If you don’t use Instagram Story on your business profile, you’re missing out on a lot. Not only is Instagram Story fun and creative but it’s one of the best ways to increase your…
When it comes to site content, especially when it comes to content like images, the way they are managed can have a big impact on SEO and overall site performance.
Do you use Facebook advertising when selling a particular product or service? How do you use Facebook advertising to reach the audience that is interested in your product or service? What all kinds…
Doing business of any kind today has simply become unthinkable without an online presence. The digitalization you hear about from all sides is becoming a part of our everyday life. Designing and creating an attractive…
The Pen Tool in Photoshop is an extremely versatile feature used to create vector shapes and select custom choices, and is an indispensable choice for graphic design. Pen Tool…
One of the questions that sooner or later everyone who has anything to do with online marketing asks themselves is whether SEO and social networks are connected. We will agree…
If you want your digital marketing campaigns to give even better results, you need to give your site visitors a second chance to become "customers". That second opportunity, that is, showing targeted ads to people who…
The site should work well, be fast, clear and easy to use, especially for your users and clients. A good user experience (UX) is something that can pretty much (
Are you confused by one of the most popular social networks around the world? Have you ever wondered what TikTok could mean for business? TikTok, it seems to some that it is…
The Google Search Console is a collection of tools and resources to help site owners, webmasters, and SEO professionals track a site's performance in the Google Search index. This is a free service that…
We recently wrote about the fact that the update of Facebook Creator Studio has brought a very important function for Instagram users - scheduling posts on Instagram and IGTV videos is the most important novelty, but…
Schema markup is a type of microdata that makes it easier for search engines to analyze and interpret information from the site, so they can show good results to users based on search queries. It was created in 2011 as…
One of the basics of working in Photoshop is making selections. Photoshop, one of the best graphic design tools, has several selection tools. In this text, 9 basic tools will be explained,…
A canonical URL is a way for search engines to indicate that a particular URL is the main copy of a page. The use of the canonical label prevents problems arising from identical or "duplicate" content that „
Google Display ads, also known as website ads or banner ads, are the type of ads we most often encounter when surfing the Internet. These include various types of ads such as…
In order for Google to index every important page of the site, it is necessary to give the best possible guidelines and make them as easy as possible to find. After creating the site, the XML sitemap lists all the content and…
As marketers we like to try and test new things. Of course, every new research is a double-edged sword. There is always the possibility that something will turn out unexpectedly good and be…
A blog gives you the ability to create relevant content for your customers (clients). Use a blog as a marketing tactic to increase website traffic. A blog is good for SEO because it helps in…
Text, photo, 360 photo, photo album, slideshow, video, live video, poll, hyperlink, carousel, canvas… If you are not an administrator or editor of any Facebook business page, you may have guessed, or you may not have a clue…
It is important to choose your pictures carefully. An image that is not related to the content on the page will be confusing for the user, and an image that is blurred or poorly cropped will only make your…
What is a brand? That is a question to which there are a thousand answers. The reason for this is that the term brand is created in the psychology of consumers, and not in an objective, tangible world. The brand can…
Internal links on the website are important for several reasons. They indicate to search engines the relevance of the pages, the relationship between the pages, as well as the value of the pages. Internal links are important for the best…
Animated Display Ads are a very effective and popular way of advertising. In the previous blog, we introduced you to the interface and basic functions for designing and creating HTML5 ads and advertisements, ie…
Headlines on the website help users and search engines to read and understand text. They act as reading guides and make it easier for people to understand what fasting is about.
If you are older than 40, there is a high probability that you do not know what TikTok is at all. It is a platform for sharing video content lasting up to 60 seconds and aspires…
Google has officially confirmed that the speed of the site is one of the factors that affect the positioning of the site in search. This is especially important for mobile sites. According to data…
Video content is a very powerful tool on social networks, which when used in the right way can bring a lot of benefits. If you are wondering what it means to use "the right way" and “
If you've ever heard of WordPress and site optimization, then you've probably heard of Yoast SEO. Yoast SEO is a popular WordPress plugin (plugin) designed to make it easier (
We live in a time where the flow of information and services is accelerating every day, and where the digital world is increasingly our everyday life. However, one graphic sign, one graphic solution, most quickly conveys the desired…
We come across online ads as soon as we open a search engine, and do you know how these ads are actually made? Google has created a powerful tool that allows us to design quickly and easily…
You may have noticed that the dark interface has become more prevalent both on sites and in a number of applications. Popular Dark fashion really gives some cool look, according to our…
What keeps Facebook at the top are constant innovation and novelty. As announced in May this year, Facebook has started testing a new interface (the look of its app) for (
There are two types of traffic on the Internet. Content delivered over a secure, encrypted HTTPS connection and content delivered over an unencrypted HTTP connection. The HTTP protocol is insecure because it allows easy interception of data. Samim…
We have already written that video is a powerful tool when it comes to advertising. This claim was almost confirmed by Google, publishing the results of its research. Think of a personal example of how much…
Anyone who has had the slightest touch with site optimization has certainly heard of the nofollow HTML attribute that Google uses to indicate the evaluation of a particular link on the site. This attribute…
WordPress has announced a change in the way it will block search engines from indexing websites. This change abandons the traditional Robots.txt solution in favor of the Robots Meta Tag approach. Reason for…
According to the announcements from Google from September 30, 2019, the data on the average position of the advertisement in Google Ads will be removed. Although this change has been announced since the beginning of this year, the exact date…
A recent update to Facebook’s Studio Creator has brought a much-sought-after feature to Instagram users. It is an option to schedule Instagram posts and IGTV videos in advance. During the last year Facebook…
It may not be nice to hear, but at the end of the story, people don't really care what you sell. All they care about is solving their problems, and your products or services…
Nowadays, people are overwhelmed with information, so it becomes difficult to find one that can actually be useful to us. This is certainly true of the Internet. What's more here is…
In the world of internet marketing, using video ads often requires higher budgets. In addition, the question arises as to the effectiveness of these campaigns, ie how many users actually watched the entire video. Or at least…
Facebook is changing the aspect ratio of photos and videos shown in news on mobile devices. In addition, Facebook also limits the amount of text displayed in a mobile news post. …
Social networks have slowly but surely become the main channel of communication among people around the world. For this reason, they have become interesting for the placement of advertising content, promotion of businesses and brands.
Google has proposed the introduction of a new Internet standard when it comes to rules related to robots.txt files. These rules, introduced in the Robots Exclusion Protocol (REP), are an unofficial standard for the past 25 (
When we talk about marketing on the Web, the inevitable question that arises is the relationship between ads on mobile devices and desktops. Which of these two channels gives better results and…
If you had to choose between Instagram Story or Instagram Feed ads, what would you choose? There is an indisputable tendency that the popularity of Story on Instagram is increasingly taking precedence over…
Undoubtedly, the trends on social networks are constantly changing. Whether it is a novelty on social networks, new social networks or changes in algorithms, strategy, or statistics, people from…
Everyone who is in business today is aware that appearing on the Internet has become the cornerstone of any successful business. The development of the Internet has contributed to this area of marketing taking precedence.
It is probably not difficult to assume that most people are familiar with the basic idea of hashtags. The hashtag is used in posts on social networks so that it can be searched by topic. But knowledge…
Color psychology plays a serious role in marketing and advertising, so in this post we will explore how to choose the colors you use wisely, based on the specific goals of your marketing and…
We all love visuals, in fact visuals attract us more than some text. It's just how the human brain works. Visuals are the reason why Instagram is one of the most popular social networks.
Given that we are constantly occupied with visual design, we are constantly pierced by the thought - what is it that makes a post viral?
Do you think that Facebook advertising takes a lot of time? Want to find ways to set up Facebook campaigns faster and more efficiently?
Instagram has announced that it is testing a new payment option directly from an app called Checkout, which will make it easier for users to buy their favorite products. Judging by the companies involved in the period…
Social networks greatly affect our lives today. Think about one of the first things you do when you get up? If you answer this question honestly, you will see that most of us…
Facebook will soon launch two new ways for companies to communicate with customers through messages and groups.
Instagram has developed a number of new features designed to form stronger connections with followers. These new features can be used with Instagram's fastest growing channels - Stories and videos (
On December 11, 2018, Instagram changed what data for your campaigns can be accessed. Here are the important changes you need to be aware of if you run an Instagram campaign to reward comments or compete through…
If you’ve had any point of contact with the internet, websites and marketing so far you must have heard of the term keyword or keyword phrase. These are actually the ones…
Social networks and online marketing are constantly evolving and evolving, taking on new roles in the world we live in. This also means changing the way you…
Monitoring analytics is essential when it comes to any aspect of online presence. Not understanding the difference between these categories in analytics, page views, sessions and users, is very…
Social networks and marketing on them are a powerful weapon in the hands of every business, in an attempt to gain as many customers as possible. A good strategy for social networks can bring great…
Social media marketing is not just an attempt to send off a random rush of people who come and then disappear without a trace - leaving only a void as a testimony! In fact, social media marketing…
Let's say you've just launched an ad campaign or published some content, and you want to see how it's progressing. When you open your analytics, you will notice that two terms stand out: "impression" and "reach".
Want to improve your content marketing? You generate traffic to the site. But not enough. You increase the list of your e-mail subscribers. But not enough. You have conversions. But not enough.
YouTube SEO is a relatively new term that is becoming increasingly popular. Visual content is definitely the content that attracts the most attention of Internet users. Among these contents, the video materials stand out as the most convincing and…
In the world of digital marketing, the algorithm and its change on social networks is always breaking news.
The intention of the user behind the keywords you are trying to position yourself for can greatly facilitate the entire SEO process and what the SEO strategy will be. Search Engines…
People love stories. We are all made for stories. Stories are what connect us. They transcend time, space, reality. They have shaped us since our earliest childhood. We love interesting, inspiring, instructive, witty…
At least a billion people use Google every day. 1 billion = 1 000 000 000 = 1 000 million = 1 000 000 thousand Of all searches, 90% ended on the first…
We assume that like many other companies, you invest in content marketing. After all, 87 percent of B2B and 86 percent of B2C companies advertise with quality content. In our…
B2B content marketing is based largely on the same principles as business-to-customer (B2C) strategies, but with some differences at key points. Precisely defining these differences will ensure that your B2B marketing…
Although LinkedIn is primarily a platform for contacting professionals from our niche of interest, it can also be very useful when it comes to marketing. The reason for this is…
An Instagram profile has become one of the most powerful marketing tools you just have to use to advertise your business. Read in our text how to promote Instagram profile and how to get it…
One of the most frequently asked questions, especially among small and medium business owners, is whether Website Optimization (SEO) or paid advertising on the Internet is more cost-effective? What brings better results? Thus…
Since Mark Zuckerberg stated that the Facebook algorithm will put the emphasis on "significant interactions" with friends and family more than content related to pages and brands, he has become "
We will take you through the basic elements that every Instagram post and Instagram image should have. We will also give you tips on how to create the best content for your brand. Later on…
Today's business is practically impossible to imagine without the presence of your brand on the Internet. The rhythm imposed by the development of information technologies is not a question of the future, but a reality in which we already live today. If already…
Here’s a cliché among digital marketers: SEO isn’t what it used to be. And here are the true statements you don't hear often: Your optimization strategy for 2018 should not focus…
If you’ve ever asked if you need a social media content calendar imagine this situation: Friday afternoon, all the designers or all the colleagues you work with have gone home…
Instagram is attracting a larger number of businesses, given the great popularity it has achieved. Instagram users thus discover new companies and products, but also stay in touch with their favorite…
TIMELINE social network terminology - is your profile page - your profile. It contains all the messages, photos and videos, a list of your friends, favorite activities and interests, and all biographical…