Skip to Main Content

Reach - News & Stories - Digitizer

THE LATEST

Everything you need to know about copywriting on Instagram

Every social network has something of its own that makes it different from others. On Instagram, these are, of course, photos and video content (Reels). But in addition to photos and videos, the story that goes with them is also important. That's why captions on Instagram are a very important item, especially if you want to attract…

Read

What does the May Google Core Update bring?

Google likes to delight us a couple of times a year by updating its algorithm and, from their point of view, to offer users who search for the highest quality content possible. The May Core Update was the last such update, and after…

Read

How To Personalize Email Marketing

Personalization in e-mail marketing means targeting a specific user with all the data and information we have about him (user name, company name, etc.). The goal or purpose of email personalization is…

Read

What does the May Google Core Update bring?

Google likes to delight us a couple of times a year by updating its algorithm and, from their point of view, to offer users who search for the highest quality content possible. The May Core Update was the last such update, and after…

Read

How To Personalize Email Marketing

Personalization in e-mail marketing means targeting a specific user with all the data and information we have about him (user name, company name, etc.). The goal or purpose of email personalization is…

Read

ALL NEWS

New option on Instagram - pinning posts

Certain novelties can often be noticed on social networks. The platforms race against each other to keep the user in the app longer. Every second spent longer on the platform is for all of them…

Read

Money Keywords

Keywords are one of the most important things to consider when doing website optimization. One of your priorities should be market research, and therefore research…

Read

Let's understand each other better

How many times have you thought someone didn't understand you well? How many times have you thought that just during today? It may be our wrong impression, but we have the impression that in…

Read

What is the secret of a good text?

If you are writing or copywriting, you have probably wondered many times if the text you are writing is good. There are certain formulas that can guide our writing in a good way…

Read

Google Search Console Video Page Indexing Report

Predicting the popularity of videos on sites is very important for formulating online advertising and commercial marketing strategies. From 2022, the average person is projected to spend 100 minutes a day watching videos on…

Read

Instagram Reels curiosities

Although it was primarily created as a platform for sharing photos, Instagram has changed over time and kept up with the novelties and needs of users. So in 2021, Instagram announced that…

Read

What is a brief in logo design?

The perfect logo, which absolutely everyone will like, is very difficult to create, not to mention impossible. There will always be the one: "What exactly is that font?", "Let's try another color?", „

Read

Duplicate content can be disastrous for your site

Creating original, useful and informative content on the website is one of the basic prerequisites to position yourself well in search results. However, it often happens that the content of the site is downloaded…

Read

Why Email Marketing Is Still So Popular

Email marketing is a good tool that is a simple, effective way to make your "advertisement" appear in the medium that is used every day - email. It is estimated that by the end of 2023.…

Read

How do you think as a designer?

"Design thinking" is a skill that is most often attributed to designers and their talent. However, what Design thinking really is is, above all, a carefully designed strategy based on understanding „

Read

How to write like Hemingway

Sometimes we don’t have the inspiration to write. It happens that we look for it all around us, and when we find it, that is still not enough. We need to have some more skills to…

Read

Do ranking factors vary between niches?

Website optimization means constantly monitoring changes in the browser algorithm and trying to better comply with the required criteria. Regardless of the niche of the site, this is the goal that…

Read

What is Flat Design?

Flat design is another trend in graphic design that has essentially emerged as a pursuit of minimalism. This direction in graphic design gained its popularity thanks to Google, Windows and…

Read

Why do people read blogs?

Consumption of content nowadays depends on several factors - age, location, lifestyle and sphere of interest of the individual. People follow and read different types of content, from videos to text. U…

Read

Artificial intelligence and safe search

Google uses its artificial intelligence systems to help people gain access to important information while avoiding potentially shocking or harmful content, so they can stay safe, both online and online.

Read

What Instagram analytics shows us

Regular monitoring of analysts, measurement of results and comparison with the previous period is of great importance for improving the work on Instagram and the growth of profiles in terms of followers, but also other parameters that…

Read

How to design a product label?

Label design, as well as the overall packaging design, in addition to being a practical need for consumers to obtain accurate and direct product information, also plays an important role in attracting their attention.

Read

Alternate text is a ranking factor for images only

Metadata is an important factor in optimizing any website. Meta tags are a great way for website owners to provide search engines with important information about their sites. One of the tags that probably the most…

Read

What's new in Google Analytics 4?

Google Analytics offers a variety of features and insights into how visitors behave on your site. In October 2020, Google launched the 4th version of Google Analytics called GA4, and in…

Read

How to get the reader's attention

One of the basic and most important things we need to focus on when writing is how to get the reader's attention. We choose what attracts our attention. In text, what attracts attention first…

Read

Google changes more than 61% of titles

A good title sells a story. The title is the one that will attract the user to click on the link to your site and that will interest him in the content itself. Page titles have a big impact on…

Read

Techniques you can use to improve design

For graphic design, it is very important that your solutions are creative and innovative, without overdoing and confusing the consumers you design for, you may have heard the expression…

Read

How not to be so boring

It always sounds promising at the beginning. "I worked really hard on my site. I put a lot of time and effort into it, but it just didn’t get any response. Can you…

Read

Very useful online tools

If you are in any way connected with internet marketing, you know how many things you need to do, plan, devise. This can often be time consuming and often frustrating. Luckily…

Read

6 skills that a good copywriter has

To be a good copywriter you must, of course, know how to write. But that is not enough. Your creativity and the fact that you "know with words" is not enough. In today's world of advertising, it is necessary…

Read

Organic marketing on Facebook

The first major change to Facebook's organic reach algorithm was in 2014. This change was a hint of advertising on Facebook, which followed soon after this change. Guidance…

Read

What are the benefits of responsive web design?

Responsive web design simply means creating sites that can be adjusted to the screen size of the device on which the visitor is viewing. The goal is to display content differently depending on the device or…

Read

How to edit images to look better?

Surely you have already found yourself in a situation where you have a picture that you like because of what is on it, but it does not suit you aesthetically. I started with personal…

Read

Impressions aren't the same as search volume

There is no correlation between the amount of impressions your site receives (Impressions) for a particular keyword and the Search Volume for that keyword. John Mueller of Google says that Impressions that (

Read

What is Meta Business Suite?

As the leading and largest platform of all social networks, Facebook is constantly working to expand and improve its business. The opening of new sub-platforms within Facebook has been very common in previous…

Read

What is a monogram and how to create it?

A monogram or signum is a type of logo that seems to be more and more common lately. They are obtained by combining two or more (usually initial) letters so that we design a unique and (

Read

Google Ads - Frequently Asked Questions

Google ads can be one of the most profitable decisions you make for your business. Every time someone searches on Google you have the opportunity to show your business for those keywords…

Read

Social Commerce in 2022

In one of our previous blogs, we wrote about what lies behind the new option of scheduling Live streams on Instagram and that what Instagram actually wants to develop…

Read

Google does not provide details on algorithm updates

Updates to Google's basic algorithm (Core Algorithm Updates) are the most important events when it comes to website optimization. Although Google is constantly working to improve its search, it makes major updates on several occasions during the year.

Read

PAS is a great friend of your ad

If you’ve ever had connections to digital marketing, website design, and the internet in general, chances are you’ve heard of PAS. And if you are not PAS is a marketing formula for…

Read

Does domain extension affect SEO?

Having a good domain name is not a guarantee for the success of a website, but it is certainly important for attracting traffic to the site, as well as the general development of the brand. If we tell you that the price is…

Read

What is Google Performance Max

Google is constantly innovating on its platforms. In addition to the fact that standard text Google Search ads will disappear, another novelty arrived at the end of last year - Performance Max type of campaign.

Read

Revolution slider - Local scroll link

Revolution slider, as one of the basic plugins we use when creating WordPress sites, is a challenge and a pain for some, while for us it is a pleasure. For this reason, about its characteristics,…

Read

Is keyword density a ranking factor?

There is no doubt that keywords and phrases have always been a key part of a website's content optimization strategy. Everyone wants to appear in the results when Internet users search…

Read

Psychology and the meaning of form in design

We have already written about how the choice of colors and typography affects the perception of consumers about your brand. However, did you know that the shapes you use in your visual identity are more…

Read

Top searches on Google in 2021

At the end of the year, Google publishes a detailed annual report on search and trends. For this purpose, Google is creating a special mini site on the domain trends.google.com. People are this year, more than any…

Read

FB Business Suite vs FB Creator Studio

In one of the previous blogs, we wrote about Facebook Business Suite, what are the basic options as well as the news that appeared with the latest update. Since there is…

Read

How to design a holiday card

As the end of the year approaches and with it the holidays, it is time to dedicate yourself to the design of the greeting card, whether it is an e-mail, a post on social networks or a printed greeting card…

Read

Is the end of the search as we know it waiting for us?

Internet search is becoming more and more perfect and high quality with the results it offers on our queries. Search engine algorithms are becoming more complex and better at understanding user intent. Of course, Google as the world's leading search engine…

Read

YouTube ads in 2022

Mobile devices are commonplace today. The number of unique mobile internet users is growing from year to year and amounts to over 4.3 billion users. Did you know that half of the users on mobile…

Read

What is Facebook Business Suite?

We recently wrote about a newspaper that came with one of the latest updates to Facebook Business Suite, which relates to the automatic publishing and scheduling of Story. How Facebook works all the time…

Read

How does Google understand text?

Do you know who one of your most loyal readers is? Target audience, people who benefit from your texts and the most loyal reader of all Google. In fact, it is the most important task…

Read

Is Voice Search the Future of the Internet?

We assume that most of the answers would be: Yes, of course! We ourselves were ready to affirmatively click on the main one on this claim. Until we got the opposite claim no less and no more…

Read

Does URL length affect SEO?

There are a number of factors that affect site optimization and that can affect position in search results. One of the frequently asked questions is whether Google prefers…

Read

How do I be the first on Google?

Did you know that there are over 3.5 billion searches on the Internet every day? The search engine market is dominated by Google, with over 90% of the total market share. Precisely for this reason no…

Read

What are the most basic plugins for Wordpres?

(This is a blog without pictures, enjoy) When you are a beginner in creating sites (and when you are not), you will come to the situation that from the "must" of plugins intended for the Wordpress platform you have to…

Read

The key to change is to get rid of fear

What are your biggest fears? Sometimes it is simply uncomfortable for a person to admit some of his fears, which are quite irrational and unfounded. That is why we do not insist on an answer. Still think for yourself…

Read

What are the most useful pages of the site?

He may not play the most attractive basketball, he may not act like a top athlete, but the numbers are relentless, Nikola Jokić is the MVP. Or in translation the most valuable player (most valuable player) of the NBA league. E…

Read

Scheduling a live stream on Instagram?

Instagram is known to be constantly working to improve the user experience and often surprises us with some new add-on that can benefit all users. Mostly it will be a positive change…

Read

Do Google ads affect SEO?

The better the position in the search results is the desire of every business. The better the position, the more traffic on the site, and thus the more potential customers. In making a strategy often…

Read

How to design a font most efficiently?

Although we use them every day, most people do not think too much about the choice of fonts, but mostly rely on a couple of basic ones. Content is more important than form. However is it in marketing…

Read

Basics of Youtube analytics

If you use YouTube for your business, you should also understand how YouTube Analytics works. YouTube Analytics offers an incredible amount of information, from audience demographics, keywords that people use to find your…

Read

Does bounce rate affect ranking?

Monitoring analytics parameters can often provide valuable insights into which segments of a site are functioning well and which need to be improved and repaired. One of the parameters that may carry the most…

Read

Graphic design, where to start?

If you are a beginner, or simply want to better understand graphic design, the pile of materials, tutorials and graphic solutions on the Internet can be confusing at first glance. We offer you several…

Read

How do redirects affect SEO?

A beautiful, functional and well-optimized site today is the standard for every serious business. Sometimes during the life of the site, there is a need to change some things, improve them and make the user experience better. One of…

Read

Facebook Ads to collect leads

Collecting contact data of potential customers, service users, future employees and the like, in the world of digital marketing is briefly called - lead generation (eng. - lead generation). In today's text we will write…

Read

How to design icons

Simply put, icons are symbols that cancel out parts of the text or explain it more closely, making it visually more interesting and clear. Older generations are likely to associate icons with Windows, while…

Read

Fantastic news in Chrome Beta 94

Google seems to be increasingly "aggressive" in terms of advertising experiments and tests it performs in Chrome. The company has shared what it is working on and how you can activate some of the experiments in the current…

Read

Google Display Ads - Targeting

Once you've created the perfect Google ad, all you have to do is show it to the right person and at the right time. When it comes to Google Display ads, the Google Ads platform offers several different ways to target your ads.

Read

Instagram removes Story Swipe-up links

It can often be noticed that Instagram is introducing certain innovations within its platform, with the aim of improving the user experience. As part of its ongoing efforts to improve user interaction, Instagram is changing…

Read

How does information overload affect marketing?

In modern life, a large amount of information is circulating on a daily basis, which reaches the individual through multiple available communication channels and in multiple formats. Considering their impact on the individual…

Read

What is Pinterest and how is it used?

Many will probably think at first "Yes, here is another social network, who will follow it all." However, Pinterest should not be taken so lightly, especially due to the fact that it has existed since March…

Read

What are the most important pages on the site?

Needless to say, a well-designed website is a necessity for every business today. The design of the site, its functionality and user-friendliness are of great importance. Although every page of the site…

Read

Design on social networks - what to avoid

Attention on social networks is quite expensive, having in mind the number of social networks, their competition with each other, an increasing amount of content and more and more opportunities to display that content. According…

Read

Attention, this text will be deleted within two days!

Successful marketing campaigns focus on the way the target audience behaves. For that reason, it is important for marketers to understand how people think. Therefore, it is not surprising that the most effective marketing principles are based on…

Read

Best poster design tips

Posters are perhaps the oldest form of marketing communication. Over time, the formats, purpose, form have changed. Their biggest advantage is that they are exposed in public and there is a chance that…

Read

What is Facebook Instant Experience?

Facebook Instant Experience (Facebook Canvas) is a full screen display after someone clicks on your Facebook post on a mobile device. It is fully optimized for mobile devices and is designed…

Read

Instagram Story drafts is now available

Instagram is constantly working to improve the user experience and new features within the platform. It is common that after a test period with a limited number of users, the new option becomes available to all users, if…

Read

What are the basic types of graphic design?

Basically, graphic designers create visual (graphic) solutions to improve the brand's communication with the target group through typography, images, colors and shapes. However, if you look at the bigger picture, it's hard to…

Read

Google Ads extensions for even better ads

Google Ads is probably the fastest and most effective way to reach your target audience. Google Ads ad extensions expand your ad with more information and give potential users more reason to…

Read

Facebook is testing a new posting option

It can be noticed that Facebook (but also other social networks) constantly copies certain newspapers that previously appeared on some other social networks. They probably say: "so we can do this too"

Read

How do I get a Google Ads certificate?

Google Ads certificates are accreditations intended for users who achieve successful results in basic and advanced tests. There are several different certificates, and in our new text, find out how you can get Google…

Read

8 tips on how to increase organic reach on Instagram

Organic reach makes all social networks a very powerful channel of communication and interaction with users. Although paying for ads on social networks is an indispensable part of any serious marketing strategy, with the help of…

Read

How to find the best photos for your brand?

In the absence of time and the inability to dedicate ourselves in more detail to reading all the content, photos are one of the crucial factors that will first attract the attention of potential clients and customers. It is simply not possible…

Read

How to best use keywords in content

When it comes to optimizing the content of the website, the use of adequate keywords in the text is certainly one of the most important segments. Keywords and phrases help search engines understand page content…

Read

TikTok for businesses - why is it important?

If you haven't heard of TikTok by now, it's an ideal opportunity to get acquainted with this social network, which we have already written about in one of our previous blogs. On the previous…

Read

Digitizer is in the TOP 30!

Digitizer is a company founded with the idea to help clients and companies to uniquely present themselves on the Internet, with the help of individual and professional strategy, content and design. Our original, custom approach…

Read

Very interesting Google tricks

Google is by far the most visited site on the Internet. It is used by billions of people, and thanks to their innovative approach and changes in the past, their search algorithm is getting better and better. During the…

Read

How to make an ad on Instagram

In addition to Facebook, the big brother of all social networks, Instagram has also been one of the most important channels of communication and interaction with users in recent years. Therefore, the answer to the question of how to make an advertisement on…

Read

Very useful hidden Facebook tricks

Despite everything, Facebook still rules as the king of social networking platforms. It is estimated that there are more than 1.8 billion users on a daily basis. In our new text we discover which are…

Read

Google Analytics will track data without cookies

In the spirit of great turmoil over protecting the privacy of Internet users, Google is announcing several updates that will provide website owners and advertisers with relevant information when cookies are not available. One of those newspapers…

Read

$ 100 million YouTube Shorts fund

It is undeniable that video content is becoming more and more popular on the Internet and that it has an increasing impact compared to other content. It was short videos that became most popular when in…

Read

Instagram Story - Caption sticker

After testing several new types of stickers that we wrote about in one of the previous blogs, Instagram officially launched another new Story sticker, which it worked on for months, thus…

Read

Google Ads - Text or Responsive Search Ads

Before we get to the topic of Text or Responsive Search ads, you need to understand them individually. In February, as part of Google Search ads, Responsive Search ads became the default…

Read

How to make a good landing page?

What sets a good landing page that leads a visitor to that page to take the step we want? Is it shopping, signing up for an e-mail list or whatever is of interest to…

Read

YouTube audio ads expand your reach

In today's world of digital marketing, we are somewhat forgetting some formats that were dominant in advertising until just a decade ago. The slightly older generation certainly remembers some ingenious commercials that…

Read

A revolutionary novelty on Instagram?

Although we have recently written about certain newspapers brought by Instagram, developers do not stop working on new ideas and surprise the Social Media public with their teaser posts on Twitter.

Read

Why is minimalism in design valued?

You’ve probably heard “Keep it simple”, “The less is more” or “Simplicity is the ultimate sophistication” as well as many other similar phrases that suggest that design has always been aspired to “

Read

Google Maps is a must for any business

Google Maps is one of the applications that Google has spent the most time perfecting, and the results speak for themselves. Google Maps is one of the company's most successful products. The era of using physical maps or maps…

Read

Introduction to the CSS basic box model

When setting up a document, the browser display mechanism represents each element as a rectangular frame in accordance with the standard CSS basic frame model. CSS determines size, position and properties (color, background, height…

Read

How to position DIV?

What is a DIV? "HTML Content Division element" ( ) is the building block of a website. In our text, learn four ways to position a giant element on a website page. Like…

Read

Instagram for kids

The great giant of social networks Facebook is currently exploring the possibility of introducing, with the control and supervision of parents, new options - Instagram for children. This would allow children to "safely" use the platform for '

Read

Story drafts - a novelty on Instagram

It is known that Instagram Story has experienced great popularity since it appeared and has successfully maintained that popularity for several years. One can often notice some news within Instagram stories,…

Read

Non-archiving mode can cost Google dearly

Google could be fined at least $ XNUMX billion if it is determined that they illegally collected data from millions of users who surfed the Internet through their Chrome browser using the bez-free mode.

Read

What is Doodly and how is it used?

Surely you have already wondered how to draw attention to an interesting animated post on social networks? Or maybe you want to make an explainer video that nicely represents your company,…

Read

Will FLoC change advertising?

In the midst of the fight for greater protection of personal data on the Internet, many companies are trying to offer users the most secure services. Mozilla, for example, has launched the new Firefox 86, which provides total protection against…

Read

How do I make simple text animations?

To create simple text animations, we recommend the Adobe After Effects program. AE is one of the most popular tools for creating visual effects, motion design and the like. Maybe this sounds like…

Read

Positioning elements in CSS

One of the main dilemmas when creating a website is the positioning of elements in CSS. This is where a CSS property called position comes to the rescue. It helps us to manipulate the location of the element.

Read

Instagram is testing the Lite app

With the continuous growth of Instagram's popularity worldwide, the number of users of this platform continues to grow. Although Instagram has experienced great popularity in Serbia in the years behind us, in some…

Read

When and how is logo redesign done?

We should start from the fact that if something works, it should definitely not be changed. This is especially true for logos. People simply believe what they know and therefore if…

Read

How to add React application in WordPress?

Ever since WordPress 5.0, React has been an integral part of it. React.js is the most popular front-end JavaScript library for building web applications. You will probably find yourself in a situation where you connect Wordpress with the API or you will want to…

Read

What is Google Tag Manager for?

Google Tag Manager is one of the free Google tools we wrote about in one of our previous blogs. If you want to apply tags (code snippets, tracking pixels)…

Read

Firefox launches full cookie protection

There has been a lot of controversy lately about protecting the privacy of data on the Internet. Perhaps the loudest of all is the "conflict" between Apple and Facebook due to the data tracking controls brought by the new iOS "

Read

How to make striking business cards?

We live in the age of digital technologies, so many will say that the time of business cards has passed because people mainly keep their contacts in mobile phones. We will do our best with this text…

Read

Do site tags affect SEO?

Sites typically organize content using content categories, making it easier for users to navigate to topics that interest them. Tags are an additional way for users to access similar content. But tags are mostly not…

Read

How to remove background from image?

Whether you are serious about web design, creating content for social networks, creating websites or you are an influencer, you must have found yourself at least once in a situation where it is necessary to remove the background…

Read

Google Analytics stops collecting data from YouTube channels

Google is breaking the link between Google Analytics and the YouTube channel. New data will no longer be collected. Google Analytics will no longer collect new data from YouTube channels after the connection between the two services is disconnected. YouTube Analytics now lets you track the performance of your…

Read

How to style a button using CSS in WordPress

The website button "Website button" attracts the user's attention more than just a boring link. A better highlighted button will be easier to spot and get the user to take action. Therefore, in our text we explain how…

Read

YouTube clips in live streaming

Google has recently introduced a lot of innovations into many of its products. Of course, YouTube has not been neglected either. YouTube introduces a new feature that would allow users to capture and share moments from…

Read

Why is SEO copywriting so huge for your site?

The fight for better positioning in Internet search results has long been one of the most important items of any business. Generating as much qualified traffic on the site means increasing the number of…

Read

Social network statistics in 2020

You will agree that there are few people who like the word "statistics". Burying various numbers, graphs and tables can be difficult for some, but in our new blog we bring you only interesting…

Read

Facebook ads - trends in 2021

Knowledge of social media marketing and the functioning of Facebook Ads Manager requires constant monitoring of trends, as well as testing new features and settings. Facebook ads can be a very powerful advertising tool if…

Read

4 new updates for the Index Coverage report

If you haven’t used the Search Console Index Coverage report so far, now is the time to think again. This is an invaluable tool for understanding: Which URLs Google searched and indexed and which did not. I,…

Read

What is typography and why is it important?

The moment you decide to write something and publish it to the public, whether you are designing a visual identity, a website, a mobile application, packaging, posters, brochures ... and even inscriptions on the shop window…

Read

Trends in digital marketing in 2021.

A turbulent year is behind us. Many things in our lives have changed, some perhaps irreversibly. The pandemic has changed many rules of the game. Online shopping and ordering have seen a huge increase.

Read

How to make an effective Video Explainer?

If you want your presentation to be seen by as many people as possible in the shortest possible time, and to attract attention and have the best possible effect, one of the best solutions to make an Explainer iner

Read

YouTube algorithm - How to be watched

A clear understanding of how the YouTube algorithm works is crucial if you want to improve your ranking, attract and retain your target audience. Fortunately, unlike most other platforms, YouTube is quite open about how its algorithm works. …

Read

Google Webmasters becomes Google Search Central

Google Webmasters changes its name to Google Search Central and also gets a refreshed mascot. In a blog post explaining the change, Google says that the term "webmaster" is being phased out because it is obsolete and declining „

Read

The easiest way to convert MOV to MP4

Are you looking for a simple solution on how to convert MOV to MP4 format? You are in the right place. There are a lot of video formats nowadays and if you don't play video…

Read

6 Reasons Why WordPress Sites Are The Best Choice

WordPress is today the most popular platform for creating and designing websites. Ease of use is the primary reason for its great popularity. WordPress sites, in addition to being simple and easy to use, also provide…

Read

4 cardinal mistakes in On-page SEO

The struggle for the best possible position in search results has become one of the main ones when it comes to conquering the target market and placing products or services. Search Engine Optimization One…

Read

Why are UX / UI design so important?

UX (user experience) and UI (user interface) are terms that are increasingly used in web design and mobile application design, at first they sound very confusing and "expensive", and in fact…

Read

How important is text length for SEO?

Good content is worthwhile content. Nowadays, when we can freely say that it is oversaturated with information, it is quite difficult to attract and keep someone's attention. From early morning, so everything…

Read

Is YouTube becoming a shopping site?

Is one of the biggest changes in recent times when it comes to Google products? Google is in the early stages of turning YouTube into a shopping website. That would…

Read

What are the most common landing page errors?

A feature of a good business site is that it improves business, facilitates communication with the target audience and placement of goods or services. Good design is crucial when it comes to site performance, and good user…

Read

How to prepare for the press?

Like all technologies, the printing process and the preparation for printing have been significantly simplified over time. Computer technology and the availability of graphics programs have made it fairly easy, “user friendly” to access this “

Read

Keyword stuffing is disastrous for your site

Being better positioned in the search on the Internet for those words and topics related to our products and services has today become the norm of successful business. This is especially true…

Read

Instagram celebrated its 10th birthday

A few days ago, on October 06, to be precise, Instagram celebrated its jubilee 10th birthday. To brighten up this special event for everyone, several features have been added, from visual add-ons to extension options…

Read

Keywords based on questions and SEO

When it comes to SEO, we need to understand how our target audience is looking for information, so that we can target the right keywords and topics. Understanding how the audience seeks information affects…

Read

How to create a blog page in WordPress?

WordPress sites began to gain their initial popularity among bloggers due to their ease of use and installation. WordPress started life as a blogging platform and displays your blog posts by default…

Read

YouTube Shorts is also entering the race

YouTube Shorts is a new video experience for anyone who wants to create short and attractive videos using only mobile phones. YouTube has decided to introduce the option they introduced…

Read

How does YouTube search work?

The fact is that video content takes precedence when it comes to content that is becoming dominant on the internet. When it comes to marketing, the use of video has become the norm in advertising. With the rise of…

Read

How to uninstall WordPress plugin?

One of the first things you will install when you set up a WordPress site are plugins. As your website grows, and so does your knowledge of the WordPress environment, you'll realize that certain plugins don't do the job for you…

Read

Messenger and Instagram DM are merging

The long-announced merger of Facebook Messenger, Instagram Direct and WhatsApp is finally starting to get its concrete realization. Last year, Facebook CEO Mark Zuckerberg announced his plans to merge WhatsApp, Facebook and Instagram. The overall situation with the corona virus pandemic has delayed…

Read

Instagram introduces suggested posts

Instagram has introduced suggested posts to its users' main feeds, showing them content from accounts they don't follow. The content of non-tracking account posts will now be displayed after…

Read

Get ready for a change - New Facebook design

A new Facebook design has been in the works for some time, currently allowing users to switch between the classic and the new interface better known as the "new Facebook". During the previous months we had opportunities…

Read

Pay to follow the event - On Facebook!

To give small businesses and slightly larger companies another way to generate revenue, Facebook recently launched a new option - paying for events. Pay to follow the event How…

Read

How can Instagram improve SEO?

Modern businesses know that Instagram is a key digital marketing platform for brand promotion and attracting social engagement. There is no doubt that Instagram is one of the leading, if not the leading social network. When it is…

Read

How to use Instagram Reels?

Today we introduce you to Instagram Reels, a new way to create short videos on Instagram. Reels allows us to make videos that we share with our followers or anyone…

Read

Fantastic psychological principles for marketing

The ultimate goal of any marketing campaign is to try to influence human behavior. Therefore, the most successful marketing campaigns include and use certain principles of human psychology. Psychological principles in marketing are…

Read

What is the paradox of choice?

It is no secret that as human beings we like to exercise our freedom of choice. Having a choice is important because it helps us express our identity and allows us to consume what we love…

Read

Facebook's response to TikTok

A big thorn in the eye of social media giants is TikTok, an application that is gaining more and more popularity around the world. It was the huge popularity of TikTok that forced Facebook to launch its own version of the application, which…

Read

How to blur the background in Photoshop?

Adobe Photoshop is a fantastic tool used to create, edit or design images. However, with its incredibly versatile range of features - finding the simplest tasks can seem daunting. Since…

Read

How to create a database in WordPress?

This tutorial describes how to create a database using cPanel, a popular platform management utility offered by many web hosts. MySQL databases are generally confusing to many. Technique…

Read

How to optimize a site for mobile-first indexing?

Mobile-first indexing is becoming one of the most important items in optimizing any website. The change that Google has gradually introduced over the past few years has become very important for SEO. Therefore, in the new text we present…

Read

Latest news from Instagram

Instagram has announced a big change within its app. Namely, the news has just been published that a new form of trade is being prepared within the application itself. Selling goods via Instagram will no longer…

Read

What are the types of posts on Facebook?

We all know the golden rule of internet marketing: Content is king. Most smartphone users check the phone first thing in the morning and then get out of bed. In most cases, they follow Facebook…

Read

Why do people visit the site?

Attracting as many visitors as possible is the main goal of any website. Of course, unless you created the site out of pure desire for entertainment or for some internal needs. Still big…

Read

How to choose and change color in Photoshop?

How to select and change the color in Photoshop is one of the basic functions of this tool. There are different methods of changing the color of the image. The most important thing in such an endeavor is that the image be…

Read

How to best write a meta description?

Did you know that a good meta description can significantly increase the CTR of your site? We will try to give you the simplest instructions that tell you exactly what to do when writing targets…

Read

Google Ad Position and Rank

With Google search, there are two types of results - search results and ads. Google ads appear in search results under '' Ads '' and are located in several locations around the results…

Read

How to use Camera Raw Filter in Photoshop?

There are a lot of tools inside Photoshop that you can use to process your images to the maximum. Some of these tools (although not simple) have very specific functions that you use for certain tasks (on (

Read

How is an Instagram story survey sponsored?

Large platforms like Facebook and Instagram have become an integral part of people's lives and users spend a lot of time during the day on these platforms, while at the same time, these platforms work on svakodnev every day.

Read

What does the color of the logo tell us?

The color of the logo is an integral element of good design. With so much psychology and emotion related to color shades, it can be difficult to choose your own color palette when designing. Specific shades can cause different…

Read

How to make a good site?

Every business should ask itself as one of the basic questions how to make a good site? A good and functional site is your ID card and the first thing that will help you…

Read

Instagram trends for 2020

We have all heard that change is the only constant and that it is never more true than in the world of digital marketing. Social networks are constantly changing and evolving, whether…

Read

How to install WordPress theme?

There is no doubt that WordPress is the most popular platform for creating and designing websites. Millions of websites and businesses have been launched on this platform. If you have ever wondered in this text…

Read

How to use Blend Mode in Photoshop?

Photoshop, as everyone knows, is a program designed to process images. The most common image processing effects are Blend Mode. Although they are the most common, not everyone knows about…

Read

What are WordPress plugins and how do they work?

WordPress plugins are an important part of the WordPress ecosystem and are necessary for creating functional Wordpress sites using this platform. In our text we will explain what WordPress plugins are and how they work?

Read

Google advertising and where do Google ads appear?

Google advertising starts with creating a campaign. After selecting your campaign goals, you switch to the type of campaign, where exactly you want your ads to appear. Google advertising includes the following types of campaigns:

Read

How to use Instagram Story for business?

If you don’t use Instagram Story on your business profile, you’re missing out on a lot. Not only is Instagram Story fun and creative but it’s one of the best ways to increase your…

Read

Making Pen Tool selections

The Pen Tool in Photoshop is an extremely versatile feature used to create vector shapes and select custom choices, and is an indispensable choice for graphic design. Pen Tool…

Read

Are SEO and social networks connected?

One of the questions that sooner or later everyone who has anything to do with online marketing asks themselves is whether SEO and social networks are connected. We will agree…

Read

Remarketing and the great benefits of AdRoll

If you want your digital marketing campaigns to give even better results, you need to give your site visitors a second chance to become "customers". That second opportunity, that is, showing targeted ads to people who…

Read

How to use TikTok for business?

Are you confused by one of the most popular social networks around the world? Have you ever wondered what TikTok could mean for business? TikTok, it seems to some that it is…

Read

Creator Studio and scheduling posts on Instagram

We recently wrote about the fact that the update of Facebook Creator Studio has brought a very important function for Instagram users - scheduling posts on Instagram and IGTV videos is the most important novelty, but…

Read

Photoshop - Basic selection tools

One of the basics of working in Photoshop is making selections. Photoshop, one of the best graphic design tools, has several selection tools. In this text, 9 basic tools will be explained,…

Read

XML Sitemap and its key role in website indexing

In order for Google to index every important page of the site, it is necessary to give the best possible guidelines and make them as easy as possible to find. After creating the site, the XML sitemap lists all the content and…

Read

TikTok in 2020

As marketers we like to try and test new things. Of course, every new research is a double-edged sword. There is always the possibility that something will turn out unexpectedly good and be…

Read

What is a brand?

What is a brand? That is a question to which there are a thousand answers. The reason for this is that the term brand is created in the psychology of consumers, and not in an objective, tangible world. The brand can…

Read

Animated display ads and creation of HTML5 ads

Animated Display Ads are a very effective and popular way of advertising. In the previous blog, we introduced you to the interface and basic functions for designing and creating HTML5 ads and advertisements, ie…

Read

What is TikTok?

If you are older than 40, there is a high probability that you do not know what TikTok is at all. It is a platform for sharing video content lasting up to 60 seconds and aspires…

Read

How does site speed affect SEO?

Google has officially confirmed that the speed of the site is one of the factors that affect the positioning of the site in search. This is especially important for mobile sites. According to data…

Read

How to increase video viewership?

Video content is a very powerful tool on social networks, which when used in the right way can bring a lot of benefits. If you are wondering what it means to use "the right way" and “

Read

Google Web Designer for creating HTML5 ads

We come across online ads as soon as we open a search engine, and do you know how these ads are actually made? Google has created a powerful tool that allows us to design quickly and easily…

Read

No worries, Dark mode does not affect SEO

You may have noticed that the dark interface has become more prevalent both on sites and in a number of applications. Popular Dark fashion really gives some cool look, according to our…

Read

Facebook DARK fashion

What keeps Facebook at the top are constant innovation and novelty. As announced in May this year, Facebook has started testing a new interface (the look of its app) for (

Read

Google Chrome blocks mixed content

There are two types of traffic on the Internet. Content delivered over a secure, encrypted HTTPS connection and content delivered over an unencrypted HTTP connection. The HTTP protocol is insecure because it allows easy interception of data. Samim…

Read

WordPress announced the change

WordPress has announced a change in the way it will block search engines from indexing websites. This change abandons the traditional Robots.txt solution in favor of the Robots Meta Tag approach. Reason for…

Read

Changes to Google Ads Analytics

According to the announcements from Google from September 30, 2019, the data on the average position of the advertisement in Google Ads will be removed. Although this change has been announced since the beginning of this year, the exact date…

Read

Newspaper in Creator Studio

A recent update to Facebook’s Studio Creator has brought a much-sought-after feature to Instagram users. It is an option to schedule Instagram posts and IGTV videos in advance. During the last year Facebook…

Read

Video - a powerful advertising tool

Nowadays, people are overwhelmed with information, so it becomes difficult to find one that can actually be useful to us. This is certainly true of the Internet. What's more here is…

Read

Facebook ThruPlay video optimization

In the world of internet marketing, using video ads often requires higher budgets. In addition, the question arises as to the effectiveness of these campaigns, ie how many users actually watched the entire video. Or at least…

Read

Social network statistics in 2019

Social networks have slowly but surely become the main channel of communication among people around the world. For this reason, they have become interesting for the placement of advertising content, promotion of businesses and brands.

Read

New standard for robots.txt files

Google has proposed the introduction of a new Internet standard when it comes to rules related to robots.txt files. These rules, introduced in the Robots Exclusion Protocol (REP), are an unofficial standard for the past 25 (

Read

Instagram and Facebook terminology

Undoubtedly, the trends on social networks are constantly changing. Whether it is a novelty on social networks, new social networks or changes in algorithms, strategy, or statistics, people from…

Read

How to REALLY use hashtags?

It is probably not difficult to assume that most people are familiar with the basic idea of ​​hashtags. The hashtag is used in posts on social networks so that it can be searched by topic. But knowledge…

Read

Color Psychology in Online Marketing

Color psychology plays a serious role in marketing and advertising, so in this post we will explore how to choose the colors you use wisely, based on the specific goals of your marketing and…

Read

How to improve visual content?

We all love visuals, in fact visuals attract us more than some text. It's just how the human brain works. Visuals are the reason why Instagram is one of the most popular social networks.

Read

The truth about copy

Given that we are constantly occupied with visual design, we are constantly pierced by the thought - what is it that makes a post viral?  

Read

Instagram is testing a new payment option

Instagram has announced that it is testing a new payment option directly from an app called Checkout, which will make it easier for users to buy their favorite products. Judging by the companies involved in the period…

Read

Psychology of Social Networks

Social networks greatly affect our lives today. Think about one of the first things you do when you get up? If you answer this question honestly, you will see that most of us…

Read

New ways to hire companions

Instagram has developed a number of new features designed to form stronger connections with followers. These new features can be used with Instagram's fastest growing channels - Stories and videos (

Read

5 changes that affect your Instagram campaigns

On December 11, 2018, Instagram changed what data for your campaigns can be accessed. Here are the important changes you need to be aware of if you run an Instagram campaign to reward comments or compete through…

Read

Google Analytics Terminology

Monitoring analytics is essential when it comes to any aspect of online presence. Not understanding the difference between these categories in analytics, page views, sessions and users, is very…

Read

Winning social media marketing strategy

Social networks and marketing on them are a powerful weapon in the hands of every business, in an attempt to gain as many customers as possible. A good strategy for social networks can bring great…

Read

Social network statistics in 2018

Social media marketing is not just an attempt to send off a random rush of people who come and then disappear without a trace - leaving only a void as a testimony! In fact, social media marketing…

Read

Reach vs Impression: What's the difference?

Let's say you've just launched an ad campaign or published some content, and you want to see how it's progressing. When you open your analytics, you will notice that two terms stand out: "impression" and "reach".

Read

How to fix your content marketing?

Want to improve your content marketing? You generate traffic to the site. But not enough. You increase the list of your e-mail subscribers. But not enough. You have conversions. But not enough.

Read

How to optimize video?

YouTube SEO is a relatively new term that is becoming increasingly popular. Visual content is definitely the content that attracts the most attention of Internet users. Among these contents, the video materials stand out as the most convincing and…

Read

The letter T - you are something of a body

The intention of the user behind the keywords you are trying to position yourself for can greatly facilitate the entire SEO process and what the SEO strategy will be. Search Engines…

Read

Storytelling - Telling a story or more

People love stories. We are all made for stories. Stories are what connect us. They transcend time, space, reality. They have shaped us since our earliest childhood. We love interesting, inspiring, instructive, witty…

Read

6 essentials for B2B content marketing

B2B content marketing is based largely on the same principles as business-to-customer (B2C) strategies, but with some differences at key points. Precisely defining these differences will ensure that your B2B marketing…

Read

Is LinkedIn good for your ad?

Although LinkedIn is primarily a platform for contacting professionals from our niche of interest, it can also be very useful when it comes to marketing. The reason for this is…

Read

Cherries

If you are reading this short blog, then you are already a “victim” of copywriting. Searching for the truth, attracted by the text and, above all, the picture, you decided to find out what the real difference is between the juice…

Read

Site optimization or paid ads

One of the most frequently asked questions, especially among small and medium business owners, is whether Website Optimization (SEO) or paid advertising on the Internet is more cost-effective? What brings better results? Thus…

Read

How does the Facebook algorithm work?

Since Mark Zuckerberg stated that the Facebook algorithm will put the emphasis on "significant interactions" with friends and family more than content related to pages and brands, he has become "

Read

Anatomy of a successful Instagram post

We will take you through the basic elements that every Instagram post and Instagram image should have. We will also give you tips on how to create the best content for your brand. Later on…

Read

What are Google ads and how do I set up an effective campaign?

Today's business is practically impossible to imagine without the presence of your brand on the Internet. The rhythm imposed by the development of information technologies is not a question of the future, but a reality in which we already live today. If already…

Read

SEO for 2018

Here’s a cliché among digital marketers: SEO isn’t what it used to be. And here are the true statements you don't hear often: Your optimization strategy for 2018 should not focus…

Read

Instagram for business

Instagram is attracting a larger number of businesses, given the great popularity it has achieved. Instagram users thus discover new companies and products, but also stay in touch with their favorite…

Read
Back To Top