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When we talk about website site one of the things that first comes to mind is the domain. A domain is the address of your site that people type in Browser to visit yours website location. The domain consists of the unique name of your site and the extension that follows it. This extension is called top level domain and there are hundreds of different ones. 

Certainly the most popular are .com, .org, .net, those that are geographically defined .rs, .de, .it or those that are related to a community that uses a certain extension .gov (government sites), .edu (education) . 

 

What is a subdomain?

A subdomain is an additional part of your main domain name. A subdomain is often created to organize the site and navigate to different parts of your site. You can create multiple subdomains or child domains on the main domain. There are various reasons why subdomains are used.

One of the common cases for creating subdomains is creating and testing a new version website site. Podomen is a place where i can be placed create a new site on which all the new functionalities or changes we want can be tested, before it is published on the Internet.

Another common use of subdomains is to create an online store. Companies often want a separate subdomain for processing transactions, because e-commerce sites usually require more complex settings that are related to the security of payments and transactions that are performed.

Subdomains can be very useful for more efficient organization of content on the site. The example of the Blic site is a good example of the use of subdomains. The main domain of this newspaper house is blic.rs. In addition to this main one, there are subdomains for certain thematic units. That's how it exists sport.blic.rs, zena.blic.rs, as thematic separate parts placed on subdomains.

If you use WordPress to create a site then creating subdomains is pretty easy. By logging on to cPanel you will get access to the control panel, where you can create a subdomain for your site.

Creating a subdomain will allow you to take advantage of it. You can install WordPress to your subdomain, and it will work as a separate installation from your master website site. Because of this, you should be aware of the consequences that this can have on the optimization of your site and its positioning in the search for certain key words and phrases.

Subdomain and SEO

Google and other subdomain search engines see it as different website location. That means search engines have to crawl-write and index each subdomain separately. From the SEO aspect, it is important to know that the authority of the primary site is not transferred to the subdomain in any way and that its positioning for any keyword implies the same effort as for the main site.

You should only use subdomains if you have a good reason to do so. For example, you can use subdomains to rank for different keywords, target a specific market, or use a language other than the language of your primary website site.

In the text, we have explained to you in which cases subdomains are the best way to solve a certain problem. If you want to read more useful tips from around the world internet marketing visit our blog.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

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