Skip to Main Content

One of the most frequently asked questions, especially among small and medium business owners, is whether it is more cost effective Site optimization (SEO) or paid advertisements on the Internet? What brings better results? Hence the higher profit? The question is certainly worth mentioning, and more importantly, understanding the answers to the same.

To clarify immediately, the answer to this question is not obvious and requires a little deeper analysis. Unfortunately, there are many people on the market who are trying to mystify this whole story, either because of non-transparent business, or because of their ignorance.

Site optimization - don't stick a donkey to the green grass or the foundation of any good site

Site optimization and paid Internet advertising are the cornerstones of what we call search engine marketing (SEM). From the above, we can already guess that both of these items are, if not equally, then at least approximately important if we want our appearance on the Internet to be set on a good foundation, and thus successful and profitable.

good site optimization implies the first step in implementing a well-designed strategy. Your website should meet all the standards required by Google in the first place. The site should be easy to use for end users in the first place. Then, to make it easy for search engines to define the content and benefits that it brings to the Internet community, we should certainly not forget the aesthetics of the site and all the technical possibilities it has.

These are the initial steps in site optimization or on-page SEO. When this segment of marketing is set up properly, then we can also think about paid advertising.

Let us further explain the relationship between these two segments.

First of all, it should be emphasized that organic search brings incomparably more visits than paid advertisements. According to some research over 60% of the traffic on the site is of organic origin. That percentage is a modest 6% for paid advertisements.

However, it should not be forgotten that these 6% of users directly requested the product or service you offer. Therefore, they are much closer to becoming your customers. On the other hand, there is still a much larger organic audience, of which one part will certainly also become your clients.

It is very important to emphasize that site optimization (especially on-page SEO) and how it affects paid ads. Your site must be running smoothly for your paid campaign to work. Any non-functionality on your site will drive away potential customers. On the other hand user friendly The site brings many benefits. One of the most important is that it affects the price you will pay per click.

And what do I do in the end…?!?

To summarize the story at the end of the ballad. These two segments of your Internet performance work perfectly together as well by no means they do not exclude each other. Paid advertisements certainly give a faster result and a faster return on investment. On the other hand, SEO is very profitable in the long run. If you position yourself well, it will bring you numerous visits through organic traffic on the site, and thus increase revenue..

Of course, this is the general picture, and the peculiarity of each business requires it developing and elaborating a strategy which best suits the business itself. What kind of Internet strategy you come up with can be crucial to the development of your business. Digitizer is here to help you with that. Contact us now.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

Back To Top