Skip to content

The intention of the user behind the keywords you are trying to position yourself for can greatly facilitate the entire SEO process and what the SEO strategy will be. Search engines exist to allow Internet users to get results that are relevant to their search. A good SEO strategy is based on understanding the intent of your target audience when searching.

The most important is the intention of the user 

Understanding the ultimate intention of Internet users when searching is a key point. The user wants to find certain information, and search engines use a complex algorithm and analysis of a large amount of traffic to decide which results are most relevant, according to them, for a particular keyword. Your SEO strategy must take these circumstances into account.

The essential question is how exactly do you appear in the search results, when someone searches for the keywords you are trying to position yourself for? Showing yourself to people at the exact moment when they have a need is good marketing and a good SEO strategy.

Navigation queries

Queries that users want to take directly to a specific websites page. With the appearance Chrome-and this type of search is significantly easier. All you have to do is type in the name of the site, without having to type "www." or “.com”. This practice was quickly adopted by other search engines.

When it comes to this type of search, you should pay attention to two aspects:


  1. This type of search brings a lot of traffic to the brand or business being searched, so make sure you are relevant to search results in search engines.
  2. This is your chance to be listed with other related businesses and potentially build brand awareness or even "steal" a click.

Information inquiries

In terms of search volume, these queries bring by far the most traffic. The ultimate goal of these queries is the information itself, and almost every business has the opportunity to position itself well in this type of search. The point is to identify queries related to the product or service you provide. Then create quality content that provides information on a specific topic being searched. This will provoke positive reactions from the audience you want to introduce yourself to. Therefore, it will affect your good positioning in search results.

Opportunity to generate traffic to the site, build customer credibility and trust and take advantage of this in the later stages of the sales funnel. Most will not be ready to buy your product right away and that is OK. Try to build a brand so that you are the first thing on their mind when they decide to convert.

Commercial or transactional inquiries

This type refers to queries related to the direct action you would like the user to perform.

These inquiries can range from obvious searches - such as "dentist" - to those that are general and have the character of research, such as "the best restaurant in Belgrade".

Keywords of this type are very competitive and therefore quite high priced. Therefore, concentrate on focusing on helping your site visitors achieve their goal.

Ambiguous keywords

A good portion of queries and keywords do not show a clear intention of internet users. Take "SEO" for example. If a user types this keyword as a query, what exactly is they looking for? Definition? An agency? Maybe a tutorial?

When the intent is not entirely clear, Google will display a combination of results that covers a wider range of possible answers. He will try, based on the history of your search, interests and queries, to offer you those answers that he assumes would be most relevant to you.

Content strategy and understanding of intent

Of course, it is not always easy to distinguish between these three types of queries. Often the first impulse can deceive us. Therefore, we need to carefully research the keywords we are targeting and review the results that we need Google throws out for a specific query. This way we will gain a better insight into how Google see user intent on specific queries. This can help us put our SEO strategy on a good footing and make the process a lot easier.

Try to position content where the intention of our message is different from the intention of the user is doomed to failure. Creating contentwhich is well ranked and converts clients requires a crystal clear understanding of the intent of the web browser.

When we understand the intentions and needs of potential clients, we can create quality content or to revise an existing one.


If you know the answer from the title of our text and what the ultimate intention of the user is, it will be much easier for you to optimize how content Your site, as well as all advertising campaigns that you will conduct. Our team of experts is there to help you in every step of designing your online performance strategy. Contact us as of today.

Made by Nebojsa Radovanovic - SEO Expert @Digitizer

Sign Up Now.



Contact Form.

    Contact Form.

    Name and surname*
    Do you want to leave a mobile phone number?*
    Mobile phone number
    Website URL
    What does your company/organization need?
    Would you like to leave us a message?*

    Mobile & Email.

    Back To Top