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Instagram often surprises its users, and especially social network managers, when it comes to novelties and functionalities within the platform. The possibilities it currently provides MetaBusiness Suite provided better planning, control and placement of content on Instagram and Facebook. However, new options never cease to amaze.


Scheduling Instagram posts within the app

Although this option became available as early as 2020 within Creator Studio and since it doesn't require the use of other platforms to schedule posts, Instagram continues to improve it.

As can be seen in the image above, Instagram is working on developing a post scheduling option within the application itself, which will allow users to schedule all posts, including reels and stories. 

One of the previous big news about story posts was saving them within drafts, what we wrote about then. In this way, users, when publishing a story, have a story ready that they previously created and saved in drafts, but they have to enter the application again and publish the story manually. The new option of scheduling posts brings the automation of this process and thus saves time.

However, Meta also recently announced a new Reels API, which will likely allow users to schedule content Reels-and through auxiliary scheduling tools - so it's mostly already possible to schedule all Instagram content in some other way. But not from the Instagram app itself – and that could prove to be a very valuable option, especially for social network managers.

This option isn't available yet, but it looks like it will be soon because based on the photos they posted, it looks like it's almost done.


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Made by Mladen Radosavljevic - Senior Account Manager @Digitizer

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